3. The Link Between Perceptions
and Individual Decision Making
Perceptions
of the
decision
maker
Perceptions
of the
decision
maker
Outcomes
4. CHIEF CHARACTERISTIC OF
DECISION MAKING
It implies choosing from among two or
more alternative courses of action.
It is a continuous process.
It involves all the organizational
activities.
It is an intellectual process, involving
both reason and instinct.
It aims at finding a solution for a given
problem.
5. Assumptions of the Rational
Decision-Making Model
1. Problem clarity
2. Known options
3. Clear preferences
4. Constant
preferences
5. No time or cost
constraints
6. Maximum payoff
1. Problem clarity
2. Known options
3. Clear preferences
4. Constant
preferences
5. No time or cost
constraints
6. Maximum payoff
6. How Are Decision Actually Made In An
Organization
1.Specific Objective
2.Problem Identification
Problem identification involves-
a. Diagnosis
b. Analysis
3. Search for Alternatives
7. 4. Evaluation of Alternatives
5. Choice of Alternative
a. Experiences
b. Experimentation
c. Research and Analysis
6. Action
7. Results
The results must correspond with
objectives.
11. MINTZBERG’S PHASES
OF DECISION MAKING
Decision making is a dynamic process
Phase-1
IDENTIFICATION
•Recognition
•Diagnosis
Phase-2
DEVELOPMENT
•Search
•Design
Phase-3
SELECTION
•Judgement
•Analysis
•Bargaining
Authorization
13. ECONOMIC RATIONALITY
MODEL
1. Decision maker perfectly and
completely rational
Assumptions
• Decision will be completely rational in
means -ends sense
• Complete and Consistent system of
preferences allows a choice among
alternatives
14. ECONOMIC RATIONALITY
MODEL
• Complete awareness of all possible
alternatives
• No limits to complexity of computations to
determine best alternatives
• Probability calculations neither frightening
nor mysterious
2. Decision maker always strives to maximize
outcomes
3. Decisions directed to the point of maximum
15. SIMON’S BOUNDED
RATIONALITY MODEL
• Objectives are dynamic
• Information deficiencies
• Time and Cost constraints
• Not possible to Quantify Alternatives
• Environmental Forces can’t be ignored
16. JUDGMENTAL
HEURISTICS AND
BIASES MODEL
1. Identifies Specific Systematic Biases that
influence judgment
2. Judgmental Heuristics help by :-
¨ Past experiences help to evaluate present
¨ Substitute Rules of Thumb for complex
information collection and evaluation.
¨ Save Mental activity and cognitive processing
17. 3. Three Biases :
The Availability Heuristic
¨ Tendency to assess probability by how readily they can
remember
¨ Event that evokes emotions easily remembered and vice
versa
The Representative Heuristic
¨ Likelihood of an event occurring depending upon similarity
of occurrence of stereotypes
The Anchoring and Adjustment Heuristic
¨ Judgement biased by an initial value or anchor (May be
Historical precedent)
JUDGMENTAL HEURISTICS
AND BIASES MODEL
(Continued…)
18. THE SOCIAL MODEL
1. Sigmund Freud : Behavior guided by
unconscious desires
2. Social pressures and influences produce
irrational conformists.
3. Straw and Ross : Phenomenon of
Escalation of Commitment
¨ Psychological Determinants
¨ Social Forces
¨ Organizational Determinants
4. Human Complexity plays an important part
in Management Decision Making
19. Common Errors in DM
Indecisiveness
Postponing the decision until the last moment
Failure to isolate the root cause of the
problem
Failure to assess the reliability of
informational sources
The method for analyzing the info. May not be
sound one.
20. POSITIVE ASPECTS OF DECISION
MAKING
Pooling of knowledge and information.
Satisfaction and Commitment.
Personnel development
More risk taking
21. NEGATIVE ASPECTS OF DECISION
MAKING
Time consuming and costly
Individual domination
Problem of responsibility
Group thinking
22. Organizational Constraints on Decision
Makers
Performance Evaluation
Evaluation criteria influence the choice of
actions.
Reward Systems
Decision makers make action choices that are
favored by the organization.
Formal Regulations
Organizational rules and policies limit the
alternative choices of decision makers.
23. Organizational Constraints on Decision
Makers
System-imposed Time Constraints
Organizations require decisions by specific
deadlines.
Historical Precedents
Past decisions influence current decisions.
25. Three Assumptions – Gary
John
Why groups can make higher quality
decisions than individuals --
Groups are more vigilant than
individuals.
Can generate more ideas and develop
more alternatives solutions.
Can evaluate ideas better.
26. Other Advantages
People with more specializations and
competencies.
Implementation of decision more
effectively.
Increases the commitment of people.
Biases are eliminated.
More democratic in nature.
27. Disadvantages of Group DM
Time consuming
Social pressures on group members.
Pass the buck.
Groupthink
No clear responsibility/accountability
Self-censorship
Some times decisions get influenced by
members of strong personality.
28. Techniques of Group DM
(Improving DM)
Brainstorming
Delphi Technique
Nominal Technique.
Fish bowling
Didactic Interaction