The document discusses a report by Gartner that predicts a large increase in smartphone and tablet purchases and usage through 2016. It notes that smartphones and tablets will account for 70% of device sales in 2012 and over 1 billion will be purchased in 2013 alone. The document also states that mobile workers will increasingly use these devices for work purposes, with tablets purchased by businesses tripling from 2012 to 2016. Marketers and salespeople in particular will benefit from being able to access information and stay connected from these mobile devices.
2. Some Facts
Top level managers already know that Smartphone and Tablets are
being purchased in vast numbers by workers, and Gartner
(Technology Research Firm) added credence to that trend today,
reporting that 1.2 billion of the devices will be purchased in 2013.
In all, Smartphone and Tablets combined make up 70% of all
devices sold in 2012. The total is expected to reach 821 million by
the end of the year.
Gartner also predicted that 66% of mobile workers will own a
Smartphone in coming few years.
Tablet purchases by businesses will reach 13 million in 2012 and
triple to 53 million in 2016, Gartner said.
By 2016, mobile data traffic will increase 18-fold. (Source: Cisco
Visual Networking Index)
prashant@mylms.in http://www.mylms.in 9408493643
3. Outcome
This shows the significance that the future trend of mobile
devices will play a major role among the employees to share
the business information.
Employees from various departments like HR, Finance,
Production will be benefitted.
But the one who will use the most of this resources will be a
marketing and sales guy.
prashant@mylms.in http://www.mylms.in 9408493643
4. Why?
Because marketing and sales persons are the one who is highly
mobile in nature there organization wants them to be stay
connected with them with all the real time updates.
Seeing the Gartner analysis this seems to be very achievable.
Smartphone and tablets will be the new way of communication.
prashant@mylms.in http://www.mylms.in 9408493643
5. Smartphone and Tablets
Smartphone and tablets won't entirely replace PCs for most
businesses, "but the ubiquity of smartphone and the increasing
popularity of tablets are changing the way businesses look at
their device strategies," said Carolina Milanesi, one of Gartner's
smart device analysts.
But for many enterprise, mobility is becoming a front-and-
center priority as the mobile market continues to expand and
employees find the collaboration tools available on their
personal smartphone and tablets keep them productive inside
and outside the office.
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6. Continue…
For a marketer and sales person smartphone and tablet will be a
great tool in terms of:
Able to work from inside/outside office.
Submit daily sales/activity report from anywhere.
Report/Data availability on real time basis.
Forecast your plan
With tablet give product demo to your client on the go.
Product information availability on any time.
Geographical location tracker.
Sales order, Quote and Dispatch detail
Various critical auto reminders so not to loose with any
opportunity.
Increased productivity.
Transparency among the employee &organization and many such
much needed business tools
prashant@mylms.in http://www.mylms.in 9408493643
7. How will you achieve?
To get this task completed there are various options are
available in the market one such is MyLMS.
MyLMS is a web based application which will be made available
on your device which later on will carry out all your marketing
and sales activity from anywhere as and when required.
MyLMS will be used on your Android and iOS devices the two
most recommended operating system for the smartphone and
tablet.
But we understand that there are various other operating
system are also there in the market and considering the
situation, in coming days MyLMS will also have Windows and
Blackberry support to cater the business requirement.
8. Conclusion
MyLMS isn’t just about enabling management – both corporate
and field – to better handle their mobile resources; but it truly
enables team members to streamline their processes, quickly
and easily giving them access to critical business information.
prashant@mylms.in http://www.mylms.in 9408493643