Steering Nutrition, FMCG and Pharmaceutical sales, medico marketing, operations, direct selling, distribution, business development, multi-product, brand and segment management, possessing 26 years of progressive experience in diverse industries including 9 years at senior management level, currently working as Vice President with Unicity India, Bengaluru and functioning as Country Head since last 2+ years.
1. LinkedIn Profile of Pramodh Manda Venkat
PERSONAL INFORMATION
Name Pramodh Manda Venkat (Pramodh M V)
Title FMCG & Pharmaceutical Sales | Medico & Nutrition Marketing | Business Development |
Direct Selling | Team Leadership
Location Bengaluru, Karnataka, India
Industry Consumer Goods/Health & Wellness/Pharmaceuticals
Public Profile URL https://www.linkedin.com/pub/pramodh-m-v/16/708/54a
Email shresht61@gmail.com
Phone +91-9972040095
Address A-10-105, Elita Promenade, Puttenahalli, J P Nagar 7th
Phase, Bengaluru – 560078,
Karnataka, India
SUMMARY
Steering Nutrition, FMCG and Pharmaceutical sales, medico marketing, operations, direct selling, distribution,
business development, multi-product, brand and segment management, possessing 26 years of progressive
experience in diverse industries including 9 years at senior management level, currently working as Vice President
with Unicity India, Bengaluru and functioning as Country Head since last 2+ years.
Expertise in a wide range of functions including setting up of MNC start up enterprise entailing regulatory framework
establishment, manpower and infrastructure management. Proficient in handling in-shop product promotions and
consumer awareness programs, executing direct selling concept & strategy marketing, delivering scientific
presentations and organizing mega events.
Demonstrated exposure in development & implementation of marketing strategy, conducting business analysis and
planning, performing cash flow analysis and ensuring top line & bottom-line growth.
Recognized for skills in maintaining customer relationship and working collaborative work environment. Team leader
and player, strategic planner and problem solver with excellent communication, interpersonal, presentation,
negotiation, analytical, team building and leadership skills.
EXPERIENCE
Company Name Unicity India (Unicity International)
Title Vice President
Location Bengaluru, Karnataka, India
Time Period Jul 2012 – Present
Career Growth:
(Jan 2013– Present) Vice President
(Jul 2012 – Dec 2012) Vice President - Sales & Marketing
Associated with an industry leader for both nutritional supplements and business development, headquartered in
Orem, Utah, USA for almost 3 years, joined as VP - Sales & Marketing and steered sales, marketing, product
management, training and customer service functions.
Promoted within 6 months, currently heading country operations with a team of 50 and 8 Functional Heads (sales,
marketing, operations, finance, training, IT, legal and human resource management) and spearheading business
development, product launch, distribution reach, cash flow management and bottom line & top line growth.
Direct Selling:
Managing sales and promotions of 7 products (weight management, general nutrition) in India, setting up legal frame
work to ensure smooth operations.
Conducting analysis & strategic planning, fine tuning manufacturing process and sourcing ingredients locally.
Inducted company as a permanent member into the prestigious Indian Direct Selling Association
Expanded operations into 26 states across India; enabled penetration into 40+ Tier 2 & 3 markets.
Expanded product reach through 100 distribution points. Increased sales to INR 44Cr in 2014 from INR 20Cr in 2012.
Product Management:
Reformulated global products as per Indian RDA and reduced imports to support local procurement & employment in
line with the government agenda.
2. Introduced rebranding and re-packaging with global focus and maintained requirement of Indian population.
Cost Optimization:
Introduced innovative initiatives and ensured cost reduction in distribution, manufacturing, import, event
management, direct and contract staffing.
Highlights:
Represented India in the Unicity Global Summit held at Utah, USA (2013)
Represented the Direct Selling Industry chairing sessions in association with FICCI
Company Name Modicare Limited
Title Associate Vice President – Sales & Operations
Location Bengaluru, Karnataka, India
Time Period May 2007 – Jul 2012
Description:
Career Growth:
Associated with one of India’s leading Direct Selling Companies, having 40 centers pan India and supplying products
to over 2,700 cities for over 5 years and steered sales of 120 products through 15 company owned centres in South
India (Karnataka, Andhra Pradesh, Tamil Nadu and Kerala) with a team of over 60.
Products range handled: personal care, colour cosmetics & skin care, home care, laundry care, agriculture, auto
care, nutrition, food & beverage and health & wellness
Managed the entire regional operations, customer services, training, commercial, IT, finance, franchise, event
management functionalities and legal matters.
Introduced innovative initiatives, improved relations with the leadership and changed focus to a more sustainable and
profitable business model.
Hold the distinction of improving both top-line & bottom line performance and doubling sale from average INR 1.7Cr
per month to INR 3.6Cr per month in the Southern region within 3 years.
Successfully handled legal issues by getting the judgement in company’s favour.
Company Name Dumex India Private Limited
Title Regional Manager
Location Hyderabad, Chennai
Time Period Jun 2003 – May 2007
Description
Career Growth:
(Aug 2006 - May 2007) Regional Manager-South, Chennai
(Jun 2003 - Aug 2006) Area Medical Manager-Andhra Pradesh & Karnataka, Hyderabad
Joined a globally leading manufacturer of healthcare products at the start-up stage as Area Medical Manager,
associated for almost 4 years and handled the responsibility of setting up sales & distribution systems, implementing
marketing strategy, recruiting and building teams, acquiring & managing key accounts and ensuring business
development.
Steered regional level medico sales and marketing of nutritional supplements and infant nutrition products in Andhra
Pradesh and Karnataka. Conducted international level seminars and industry-institution interaction across various
cities.
Ensured demand creation through doctors’ endorsements / prescription and met supply through FMCG distribution.
Rose to be Regional Manager, led 90+ strong sales team members, delivered consultative sales and handled
medical marketing and distribution in the entire Southern India.
Maintained inventory & distribution control, developed policies, ensured demand generation and catered to
requirements through medical promotion & BTL advertisements. Trained team, negotiated and closed deals and
increased profitability.
Company Name GlaxoSmithKline
Title Area Business Manager
Location Chennai, Tirupati, Hyderabad
3. Time Period Feb 1989 – Jun 2003
Career Growth:
(Jan2001 – Jun 2003) Area Business Manager, GlaxoSmithKline, Hyderabad for Andhra Pradesh
(Jun 1998 – Jan 2001) Regional Manager, GlaxoSmithKline, Tirupati
(Apr 1993 – Mar1998) Sr. Sales Executive, Specialty Products, SmithKline Beecham, Chennai
(Feb 1990 – Apr 1993) Sales Executive, Specialty Products, Smith, Kline & French, Chennai
(Feb 1989 – Feb 1990) Trainee Professional Representative, Smith, Kline & French, Coimbatore
Joined SmithKline & French (American pharmaceutical company, now part of GlaxoSmithKline (GSK), established in
2000 by the merger of Glaxo Wellcome and SmithKline Beecham (from 1989 merger of Beecham Group and
SmithKline Beckman Corporation)), handled sales and marketing in the assigned territory and met doctors and
pharmacists to promote products.
In recognition of exemplary work, sponsored to UK, France, Netherlands, Singapore and Malaysia to share the
excellence award.
Rose through positions, handled sales and promotion of specialty products covering complex pharmaceutical
products (vaccines, anti-virals and dermatologicals), c r i t i c a l c a r e a n d over-the-counter (OTC) medicines.
Excelled in marketing and distribution in T2, T3 & rural markets.
Led a team of professional service representatives in Andhra Pradesh and met corporate objectives. Instrumental in
being recognized as No.1 Regional Manager for 2001 at GSK.
COURSES / TRAININGS
Training Name SB Leadership Academy, by Oxford University (1999)
Number
Associated with GSK
ORGANIZATION
Organization: IDSA (Indian Direct Selling Association)
Position(s) Held: Member Active Member
Occupation:
Time Period:
Membership ongoing (Check box) Yes
Additional Notes Attended FICCI sponsored Direct Selling Meets, chaired seminars
INTERESTS
Spirituality, Family & friends, Non Profit activities
LANGUAGES
English, Hindi, Telugu, Tamil, Kannada, Malayalam
SKILLS & EXPERTISE
Sales, Marketing, Direct Selling, Business Development, Key Account Management, Start up Operations
Management, Finance, Business Planning, Business Process, Strategic Planning, Marketing Communications,
Product Management, Product Marketing, Product Promotions, Brand Management, Event Management, FMCG,
Distribution Management, Relationship Management, Training, Team Management, Leadership
4. EDUCATION
School: Institute of Chartered Financial Analysts (ICFAI)
Dates Attended: 2001 - 2002
Degree: Post Graduate Diploma in Business Administration
Field of Study Marketing & Financial Accounting
Grade I
School: Vivekananda College, Chennai, University of Madras
Dates Attended: 1984 - 1988
Degree: Bachelor of Science
Field of Study Chemistry
Grade II
PERSONAL DETAILS
Birthday: June 26, 1967
Marital Status Married
Advice for Contacting: You can contact me on +91-9972040095 or email me at shresht61@gmail.com (Email is
the best way to get in touch)