The document provides an overview of market research and the various services involved, including data capture, customer service, order management, campaign management, and data solutions. The goals of market research include operational efficiency, brand development, cost reduction, enhanced customer experience, and new customer acquisition. Market research aims to provide results related to customer retention through integrated customer and prospect interactions and campaigns.

1. Market Research
 Operational Efficiency
 Brand Development
 Cost Reduction
 Enhanced Customer
Experience
 New Customer
 Data Capture Acquisition
 Lockbox and payment  Focus on your Core
processing Business Integrated
 E-commerce Applications
 Customer Service
Results  Customer Retention
 Full Service Order
Management  Result Based
 Warehouse &Distribution Customer And  Closed Loop
Product Fulfillment Prospect  Intelligent Cross-Sell/Up-
Printing and On-Demand Interactions Sell
Self Service  Direct Mail
 Multichannel
Campaigns  Multistage
 Campaign Management
 E-Mail
 Marketing Database  Segmentation
 Address Hygiene Data  Relational Data
 Reporting Solutions Warehouse
 “What-If” Analysis
 List Services  Demographic Data
 Business Intelligence Data  Transactional Data
Segmentation and  Lifestyle Data
Profiling Statistical  Exception Data
Modeling  Co-op Data
 Cooperative Databases  Preference Data
 Prospect Data
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2. Market Research
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3. Market Research
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4. Market Research
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5. Market Research
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6. Market Research
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7. Market Research
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Solutions
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8. Market Research
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9. All images are 100% editable in PowerPoint
“Change color, size and orientation of any icon to your liking”
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10. Ungrouping the object
2
1
3
1. Right click the object.
2. Choose Group and then Ungroup.
3. Click beside the object and drag the arrow over it.
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11. Edit Color
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1
1. Select the shape to change the color and Right click the object( click any object which you
want to change color)
2. Choose Format Shape in the dialog box.
3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient” depending on the
appearance of the object. Change colour as shown in the picture.
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