35. Why Not Curate Content for
Your Niche Audiences?
What interests a Project Manager?
What excites a Civil Engineer?
**Civil engineers know other civil engineers**
35
“Behind-the-scenes shots at Yelp headquarters—daily-in-the-life vignettes. Yelp does a nice job here of giving job-seekers a glimpse into what it’s like to work for the company.Images showing progress for Yelp (NYSE shot) as a start-up company. I think this is important for a start-up as it shows growth, potential for the future and potential for employees. Remember, employees want to work for winners.Yelp is not taking itself too seriously—Instagram photos show personality so prospective employees know what they’re all about. It won’t work for all brands, but Yelp pulls this off well. But, even more conservative brands have a personality. Let it come through in photos.”http://www.arikhanson.com/2013/04/18/how-companies-are-using-instagram-as-a-recruiting-tool/