1. LATIN ONLINE VIDEO FORUM
BRONZE SPONSORS:
TOP LATIN ONLINE VIDEO MARKETING CAMPAIGN AWARD
PRESENTED BY:

2. Welcome
&
Introduc/on
Speakers:
 Marcos
Baer
(Publisher,
Portada)
 Bob
Oliva
(Business
Development
Director,
Portada)
General
Session
Bayfront
A
9:20
AM

3. The
Quest:
How
to
develop
industry-­‐
wide
metrics
for
video
entertainment
experiences
Moderator:
 Cynthia
Evans
(Managing
Director,
Group
M
LaFn
America)
Speakers:
 ArFe
Bulgrin
(SVP
Global
Research
+
AnalyFcs,
ESPN)
 Josh
Chasin
(Chief
Research
Officer,
ComScore)
 Marylin
Aldir
(Digital
MarkeFng
Director
of
Editorial,
Televisa)
9:25
AM

4. The
Views
of
a
Global
Digital
Media
Player
Speaker:
 Mark
Larkin
(SVP
and
General
Manager,
CNET)
Interviewed
by:
 Carlos
Ernesto
GuFerrez
(CEO
Miami,
Chief
Growth
Officer
LaFn
America,
McCann
Worldgroup)
10:15
AM

5. The
Media
Owners
Perspec/ve:
World
Cup
2014:
Challenges
and
SoluFons
for
the
Advanced
MoneFzaFon
of
Premium
Contents
with
Video
AdverFsing
and
Payment
Speaker:
 Nicolas
Amado
(Director
of
Media,
Southern
Europe
&
LaFn
America,
BrightCove)
11:30
AM

6. World
Cup
2014:
Challenges
and
SoluFons
for
the
Advanced
MoneFzaFon
of
Premium
Contents
with
Video
AdverFsing
and
Payment.

7. Brightcove
Overview
2014
6
6,300
in
70+
countries
963M
Video
Cloud
streams
$109.9M
in
2013

8. The Leading Online Video Platform
The Performance Leader
in Cloud Encoding
Cloud Ad Insertion
and Stream Stitching
Portfolio of global-scale online video platforms and solutions
Your partner to maximize revenue generation, innovation and ROI
Contact:
Nicolás
Amado
-­‐
Director
of
Media,
Southern
Europe
&
LaFn
America:
+34
93
16000
44
/
+34
670
081
056,
namado@brightcove.com
Brightcove Media Group

10. • Disney Germany
ConfidenFal

11. 10
|
ConfidenFal

12. “AUDIENCE PLANET”: BRUTAL
FRAGMENTATION
©2014
Brightcove
Inc
11
|
MOBILE LIVING ROOM
Sites,
desFnaFons,
devices,
apps,
gaming,
gadgets,
and
digital
experiencies
>
call
to
parFcipate
=
Social
TV

13. ©2014
Brightcove
Inc
12
|
The
Audience
RULES
and
DEMANDS
A
TV-­‐Like
experience
of
high
quality
ANYWHERE,
ANYTIME
and
ask
us
to
treat
them
as
adults
and
intelligent
beings
when
we
moneFze
with
video
adverFsing

14. Within any of the DIGITAL BUSINESS MODELS
TVOD: transactional or PPV
SVOD: subscription
FVOD: freemium, as Trial or Ad-based
CTA: Calls to Action [video e-commerce]
LIVE: streaming of events – Ad-based or Paywall
(TVE)
Simulcast (24/7 Live, OTT of broadcast signal)
Simulated Simultcast (VOD-based simulated LIVE)

15. ©2014
Brightcove
Inc
14
|
REVENUE IS LEFT ON THE
TABLE …
AND OPPORTUNITIES LOST

16. Internet Video Publishers Capture
ONLY A FRACTION
of the Best Possible Ad
Monetization Revenue
©2014
Brightcove
Inc
15
|
Example Challenges
• Not able to deliver ads on mobile
web or XBOX app
• No ad delivery solution for LIVE
streams
• No single ad network has enough
inventory
• Ad network has no SDK for
Windows 8 app
• 10-15 % ads are lost due to
download performance issues
• 10-30 % ads are blocked by ad
blockers
Ad performance loss is caused by hard technical challenges of
delivering video ads to multiple devices and apps in a complex
Internet ecosystem

17. Ad
Supported
Video
—
2
CriFcal
Stats
©2014
Brightcove
Inc
16
|
Source:
Media
and
Entertainment
Goes
Mobile,
Infographic,
from
Forsee.com
Aug
6,
2013
Source:
The
Rise
of
Ad
Blocking,
Report,
from
PageFair,
Aug,
2013
66%
of
mobile
device
users
prefer
to
get
their
media
entertainment
content
from
the
“mobile
web”
instead
of
“in
app”.
22.7%
of
ad
supported
video
and
web
traffic
is
stopped
by
ad
blockers.

18. The challenges of IP video ad
monetization
©2014
Brightcove
Inc
17
|
“Video
Ad
Mone/za/on
Funnel”
Reasons
for
Mone/za/on
Loss
Total Possible Inventory
Accessible
Usable
Sold
Delivered
Viewed
Only
a
frac/on
of
the
total
inventory
is
accessible
due
to
un-­‐
mone/zed
devices
and
apps
Even
when
ad
breaks
are
available,
they
are
oaen
not
op/mally
u/lized
Usable
inventory
may
be
lea
unsold
due
to
integra/on
and
management
complexi/es
Not
all
sold
ads
are
delivered
due
to
player
and
ad
network
performance
issues
Lower
ad
quality
and
addressability
affects
views
and
comple/on
rates
Revenue loss occurs at every stage down the
funnel and is primarily due to the difficult
technical challenges of delivering video ads to
multiple devices and apps with a seamless
Television-quality experience

19. NEW
CONCEPTS
18
Cloud-based
Dynamic Ad Insertion
a.k.a.
SSAI

20. NEW
CONCEPTS
19
Cloud-based
Stream Stitching

21. Ad
InteracFvity
Content
Telemetry
Ad
Telemetry
Ad
InserFon
Content
Playback
Online video originally
evolved with the player at
the center of advertising
and consumer experience

22. An
InnovaFve
and
FoundaFonal
‘Cloud-­‐Based
Ad
InserFon’
Technology
…
solves
moneFzaFon
on
connected
devices
©2014
Brightcove
Inc
21
|

23. ©2014
Brightcove
Inc
22
|
NEW
CONCEPTS:
VIDEO

24. ©2014
Brightcove
Inc
23
|
• Twiner
Cards
• SyndicaFon
• Closed
CapFons
• ChromeCast
• AppleTV
• Xbox
One
• Those
coming
unknown
&
disrupFng
gadgets
CreaFng
New
Inventory
…
reaching
the
fragmented
audience

25. Brightcove Helps Maximize
Video Revenue By Improving
Performance at Every Stage of
Ad Monetization Funnel
©2014
Brightcove
Inc
24
|
 Maximize inventory by delivering ads across all
devices and apps
 Maximize ad starts with high performance ad
delivery and avoidance of ad blockers
 Maximize ad completes with broadcast quality,
HD resolution video ads
2-5X!
Customers see a 30% increase in monetization the first month with
Brightcove Once

26. Many
of
the
Top
Publishers
in
Internet
Video
AdverFsing
have
implemented
these
concepts
through
Brightcove
Once
©2014
Brightcove
Inc
25
|
We currently deliver video ads to over 7800 unique device types

27. ©2014
Brightcove
Inc
26
|
Brightcove Once VOD: Short Form
case study – SportsChallenges
• Unable to monetize mobile web
• Complex, time-consuming workflow
• Perishable inventory (limited rights window)
• Could not flight new ads without significant effort
Brightcove Once VOD solution
• Device ubiquity – Enabled mobile web monetization
• Simplified workflow: one file, one time
• Targeted, dynamic ads inserted on a per-user basis
• Content and ads delivered in best possible format
based on device and network detection
• Generated net new inventory – Significant profitable
revenue
• Rapid publishing of content & ads – allowed client to
instantly monetize breaking news on the mobile web
within minutes of the event happening

28. Brightcove Once VOD: Short
Form case study – Sports
©2014
Brightcove
Inc
27
|
• Customer viewed the mobile web as a “cost
center” because it was not monetized
• After deploying Brightcove Once on their platform,
they started pushing pre-rolls and kept a steady
1:1 ad to content ratio with 90% ad completion
rates while growing volume 4x
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
-­‐
20.0
40.0
60.0
80.0
May-­‐12
Jun-­‐12
Jul-­‐12
Aug-­‐12
Sep-­‐12
Oct-­‐12
Nov-­‐12
Dec-­‐12
Jan-­‐13
Feb-­‐13
Mar-­‐13
Apr-­‐13
May-­‐13
Jun-­‐13
Jul-­‐13
Aug-­‐13
Sep-­‐13
Content
Plays
Ads
as
a
%
of
Total
Plays
Cum
Rev
@
$25
$15.4M
Total
Cost
$
1.4M
Profit
$14.0M
ROI
1100
%

29. VOD
&
LIVE
AN
Y
CD
NANY
OVP
ANY
CMS
ANY
ANALY
TICS
a
TV-­‐Like
Experience
BUYERS
Premium
Content
Video
MoneFzaFon
SoluFon
by
• Deploy
once
and
done
• Works
across
all
devices
• Integrated
with
all
ad
networks
• Single
sFtched
stream
• Patented
technology
©2014
Brightcove
Inc
Brightcove
Once
is
An
Innova/ve
and
Founda/onal
‘Cloud-­‐Based
Ad
Inser/on’
Technology
Cloud Ad Insertion
& Stream Stitching
Contacto:
Nicolás
Amado
-­‐
Director
of
Media,
Southern
Europe
&
LaFn
America:
+34
670
081
056,
namado@brightcove.com
Solu/on
design
by
Nicolás
Amado
Our
recommended
Sell-­‐Side
core
solu/on
partner
LiveRail
is
the
leading
publisher
moneFzaFon
plasorm
for
video
(Sell-­‐Side
Plasorm/
SSP,
programmaFc
adverFsing).
With
over
5bn
impressions
delivered
via
our
plasorm
each
month,
LiveRail
sets
the
standard
for
innovaFve
video
adverFsing
technology
soluFons.
REAL-TIME BIDDING + PRIVATE MARKETPLACE + FLOOR-CPM + MOBILE
REVENUE + FORMATS
• Twiner
Cards
• SyndicaFon
• Closed
CapFons
• ChromeCast
• AppleTV
• Xbox
One
$€
2x-5x!Customers
see
a
30%
increase
in
mone8za8on
the
first
month
with
Brightcove
Once
• Maximize inventory by
delivering ads across all
devices and apps
• Maximize ad starts with
high performance ad
delivery and avoidance of
ad blockers
• Maximize ad completes
with broadcast quality, HD
resolution video ads
Delivering video ads to over 7800
unique device types (and
counting!)
*
Or
ANY
VAST
tag
*
The
solu/on
works
with
ANY
VAST
AD
SERVING
PLATFORM
*
Experience
Once:
go
to
www.espn.com
from
a
connected
device
PREMIUM
PUBLISHER/BROADCASTER

30. © 2013 Brightcove
Inc.
The
Challenges
of
the
Paid
Content
Business
Model
• A
complex,
challenging
and,
someFmes,
unsustainable
business
model
…
(specially
if
you
are
new)
ConfidenFal
29
|

31. Bringing
Broadcast
and
Professional
Workflows
to
the
Cloud
©2014
Brightcove
Inc
30
|
• Support
for
advanced
codecs
such
as
MPEG-­‐2,
MPEG-­‐TS,
JPEG
2000
and
AVC-­‐
Intra
in
MXF
container
in
support
of
DPP
guidelines
for
European
broadcasters;
• MPEG-­‐DASH
encoding
with
Common
EncrypFon
packaging
(CENC)
• HbbTV
Support
with
Marlin
&
PlayReady
DRM,
for
connected
TV
&
STBs

32. ©2014
Brightcove
Inc
31
|
• In
a
video
utopia,
a
single
format
would
cover
every
device
with
enough
flexibility
for
manufacturers
to
create
their
own
unique
implementaFons
while
providing
enough
features
to
sa/sfy
the
demands
of
a
modern
viewer.
Future
Vision

33. Future
Vision
©2014
Brightcove
Inc
32
|
• MPEG-­‐DASH,
an
adapFve
bitrate
streaming
technique
that
enables
high
quality
streaming
of
video
over
the
Internet
delivered
from
convenFonal
HTTP
Web
servers,
• MPEG-­‐DASH
is
a
BOLD
ATTEMPT
to
meet
all
of
those
requirements.

34. ©2014
Brightcove
Inc
33
|
MAJOR
COST-SAVING
FLOW/PROCESS
SIMPLIFICATION
YOUR END-PRODUCT QUALITY
BENEFITS
Future
Vision

35. Muchas
gracias
/
Thank
you!
Nicolás
Amado
Director
of
Media,
Southern
Europe
&
LaFn
America
–
Media
Group
namado@brightcove.com
-­‐
@UniverseInside
@BrightcoveES
+34
670
081
056
www.Brightcove.com
En
Miami
hasta
el
Jueves
5,
inclusive

36. Mul/screen
Video:
Milennials
and
Younger
Moderator:
 Bob
Oliva
(Business
Development
Director,
Portada)
Speakers:
 Noel
Gladstone
(VP
Research
and
Consumer
Insights,
Viacom
InternaFonal
Networks)
 Jorg
Nowak
(Head
of
LaFn
America
and
US
Hispanics,
YuME)
 Maximiliano
Vaccaro
(Director-­‐
Digital
Media
LaFn
America/
Brazil
and
US
Hispanics,
Discovery
Networks)
11:50
AM

37. Mul/screen
Video:
Milennials
and
Younger
11:50
AM

38. Best
Prac/ces
in
La/n
Online
Video
Campaigns:
Beyond
theory.
Find
proven
roots
to
success
Moderator:
 Andrea
Issac
(Head
of
Strategy,
Havas
Media
InternaFonal)
Speakers:
 Roberto
Ricossa
(VP
MarkeFng
&
Inside
Sales,
Avaya)
 Maya
Kosovalic
(Digital
&
CommunicaFons
Manager-­‐
Americas
Zone,
L’Oreal
Luxe
Travel
Retail)
12:40
PM

39. Best
Prac/ces
in
La/n
Online
Video
Campaigns:
Beyond
theory.
Find
proven
roots
to
success
12:40
PM

41. TODAY, WE WILL DISPELL
4 COMMON MYTHS
ABOUT ONLINE VIDEO
IN LATIN AMERICA

42. MOST WHO WATCH ONLINE VIDEOS ARE YOUNG MEN
MYTH 1

43. S
Share Of Viewers By Age Group
SHARE OF VIEWERS
BY AGE GROUP
Sources: Havas
Media “The Power of
Online Video”
ComScore Video
Metrix, March 2014
25-34 / 27%
35-44 / 20%
45-54 / 12%
55+ / 8%
15-24 / 33%
Share Of Viewers By Gender
90% OF INTERNET USERS IN LATAM
WATCH VIDEOS ONLINE
51%
49%
Source: Comscore

44. ONLINE VIDEO CONTENT IS NOT PREMIUM
MYTH 2

45. Trailers
Video
Ads
User
Generated
Content
News
Series
Movies
Watch & Preferred
Watch & Like
MOVIES, NEWS & TRAILERS ARE ENJOYED BY
ALL
Source: OLV Study- Havas Media, ESPN & Sony Crackle

46. PEOPLE FIND PRE-ROLL ADS TOO INTRUSIVE
MYTH 3

47. 81% PREFER CONTENT TO BE FREE,
EVEN IF IT INCLUDES ADS
43% declare that when the ads
they see are related to the
content they’re viewing,
they’ll pay attention to them.
84%
81%
75%
74%
73%
Brazil
Argentina
Chile
Mexico
Colombia
Source: OLV Study- Havas Media, ESPN & Sony Crackle

48. ONLINE VIDEO ADS ARE ONLY EFFECTIVE
FOR BUILDING AWARENESS
MYTH 4

49. Niche
Categories
Mass Categories
ONLINE VIDEO POSITIVELY REINFORCES
ATTITUDINALS IN ALL PRODUCT CATEGORIES
Source: OLV Study- Havas Media, ESPN & Sony Crackle

50. ONLINE VIDEO IS FOR EVERYONE
THE FACTS:
ONLINE VIDEO IS EVER MORE PREMIUM
PEOPLE PREFER “FREEMIUMNESS”
ONLINE VIDEO ADS REINFORCE KEY ATTITUDINALS

51. THE FORMULA TO SUCCESS
Know your
target & the
role of online
for your
product
category
Match your Ad to
relevant content
Or
Create relevant
content to match
your Ad with
your target’s
interests
Use engaging
formats to
shift key
attitudinal
metrics

52. Roberto Ricossa
VP Marketing &
Inside Sales
Avaya
Maya Kosovalic
Digital & Duty Paid Manager
L’Oreal Lux Travel Retail
Americas
Andrea Isaac
Head of Strategy
Havas Media
International Miami
Our Panel Today