Homeflow Presentation (Zoomf Seminar 24/04/08)

A romp through online marketing for agents Apr 24 th 2008

PROPERTY MARKETING SPEND CONTINUES TO GROW £m

BUT PROPERTY PRICE TRENDS LOOK BLEAK

WHAT HAPPENS AS PROPERTY HEADS INTO A RECESSION... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WHAT HAPPENS AS PROPERTY HEADS INTO A RECESSION... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WHAT HAPPENS AS PROPERTY HEADS INTO A RECESSION... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Largest portals win over 2 nd tier portals and offline media – as agents cut costs and look to web for efficiency on the applicant side of their business

[object Object],[object Object]

MARKET SHARE OF PORTAL TYPE COMPETITORS

MARKET SHARE OF PORTAL TYPE COMPETITORS Old Portals Dominate

MARKET SHARE OF PORTAL TYPE COMPETITORS Old Portals Dominate GMG strategy has traction...

MARKET SHARE OF PORTAL TYPE COMPETITORS Old Portals Dominate GMG strategy has traction... ...others hold mid-ground

MARKET SHARE OF PORTAL TYPE COMPETITORS Old Portals Dominate GMG strategy has traction... Old Media has no grip ...others hold mid-ground

MARKET SHARE OF PORTAL TYPE COMPETITORS Old Portals Dominate GMG strategy has traction... Old Media has no grip New portals small but growing ...others hold mid-ground

SLOWLY BUT SURELY SEARCH IS ATTACKING DIRECTORY... ,[object Object],[object Object]

SLOWLY BUT SURELY SEARCH IS ATTACKING DIRECTORY... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Traffic” and “Inventory” are the two keys to success You have an opportunity to compete in this market – as search rolls through

WHAT COMES OUT... ,[object Object],[object Object],Phone leads Email leads Paid traffic Free traffic Phone leads Email leads Paid traffic Free traffic

SPECTRUM OF APPROACHES... Web 2.0 Search Insurgents Established Portals

SPECTRUM OF APPROACHES... Walled Garden Feeds Leads only Pay to list Narrow sites Growing Established Power APIs Search Automated Agent relations Scraping Direct sales Pay-per-click Traffic only Leads and traffic Directory Free to list Closed networks

AGENT MARKETING STRATEGY (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AGENT MARKETING STRATEGY (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Think of your advertising in the same way you would a balanced investment portfolio: You need some low risk bonds / some moderate equities AND some growth stocks Balance your budget appropriately: 1 2 3 Re-balance Print Portals Print Portals Search

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Homeflow Presentation (Zoomf Seminar 24/04/08)

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