This document summarizes a case study about a proposed social media show called "webcitygirls". It discusses launching a Twitter event that reached over 3,000 viewers in 3 days and attracted over 30 attendees. The show is aimed at professional women ages 25-50 and would feature 4 women, their stories, careers and dreams. It would help one of the women launch her online scrapbooking business. The show would air weekly episodes on Facebook, YouTube and its website to promote using social media in a fun and useful way. It provides details on some of the main characters and plans future networking events and a promotional campaign to launch the first episode.

1. CaseStudy about a
Social Show called
webcitygirls//
By Lynn Ponder
September 12, 2010
@2009 Lynn Ponder webcitygirls©

2. Experimenting with the power of Social Media & Viral Marketing the
1st Miami Girls TweetUp Networking Event is launched on Twitter a
Sunday Night on Sept. 5, 2010.
We reached over 3,000 viewers within 3 days who were curious about
checking out our Tweetvite. Attendance over 30 Smart, Sassy,
Professional Successful Women addicted to Twitter. We had video
coverage from The Beach Channel and WCG’s Video Crew!
Masterfully designed to create buzz for the upcoming launch of
webcitygirls a Miami Spawned Grown Fun/Smart Social Show directed
to Women 25+ - 50.

4. MiamiGirlsTweetUp
Twitter Tracking
Did you know that
#MiamiGirlsTweetup
Trended on Twitter #Miami
over 3hrs along with
P.Diddy, Kim Kardashian &
LeBron James!
How COOL is that?

12. VIRAL
h#p://muckrack.com/beagarcia/statuses/24098020737

13. WCG VIRAL

14. WCG VIRAL
WCGVIRAL

18. VIRAL

19. VIRAL

20. VIRAL
VIRAL

21. The idea behind this presentation is
to offer Maria Marin a Social Media
Proposal +one. Plus 1 means we
took it a step further and included a
clear list of promotional tactics that
will serve to achieve the following
objectives:
h#p://www.thecoralgablesstory.com/2010/09/10/the-­‐first-­‐miami-­‐girls-­‐tweetup-­‐was-­‐a-­‐smashing-­‐success/

22. The idea behind this presentation is
to offer Maria Marin a Social Media
Proposal +one. Plus 1 means we
took it a step further and included a
clear list of promotional tactics that
will serve to achieve the following
objectives:

27. A Social Show with Sassy, Smart, Sexy, Successful Entrepreneurial Women
4 Girls, 4 Stories, 4 Careers, 4 Dreams. webcitygirls is a 6 minute Social Show
communicated in Spanish & English (from a fem POV) in order to make Social Media
relatable in a fun, friendly and useful way.
An Entertaining and Happy Sociable Show that will help Linda, a single mother, launch
her scrapbooking business online through smart and fun conversations. Set in real life
(girl’s homes, offices plus a MIA local weekly favorite hang-out location) the Show will
engage viewers and show them how Easy, Fun, Friendly and Useful Social Networks can
be for business or personal needs.
webcitygirls will connect with (25-50)+ yr old women who feel the need to understand
how to best use the options available, be informed and help them make the best use of
their time on Social Networks.

28. Linda a Gregarious and out spoken woman,
who is always the center of attention wherever
she goes. Proud Mother of a 13 yr old.
Linda an entrepreneurial creative artist who has
over 15 years of high end product sales in SW
region.
webcitygirls will help Linda launch her online
scrapbooking business which is a part of the
storyline of the Show.
Apprentice in Social Media.

29. Mark ‘AKA’ Sunnyman. An Intelligent, Fun,
Happy, 13yr old. Into technology, loves his toys
(Xbox360, iPhone, iPod) and an avid video
gamer.
Likes to play baseball and planning to play on
school football team! Linda’s Son, Lynn’s
Nephew.
Has a secondary role in each episode.

30. Mara a Marketing & Sales Director for Produ.com|
Hispanic Publicidad, a division of PRODU -an
editorial online and offline publishing group that
covers the entertainment and advertising industry in
the U.S. Hispanic and Latin American Markets.
She is an adventurous world traveler seeking the
natural beauty of life and other cultures. Mara is very
sociable, fun, passionate and lovable.

31. Lynn also known as @ponderful in Twitterville, has
been bitten by the Social Media bug. Perfectionist,
Passionate and a very Tenacious Content Creator &
Producer, owner of a production company in Miami
since 1999, Peliculas Ponder.
She spends most of her free time (her boyfriend
would say “all her time”) engaging/connecting,
learning, sharing relevant news and happiness
through Social Networks. Advocate of Happiness!
Lynn is also the creator/producer of webcitygirls!

32. webcitygirls// Social Channels
3,237
766
764
Weekly Guest

33. WCG’s 2010 Networking Events
1st Miami Girls WCG’s TweetUp September 9, 2010 Miami, Fl
1st Miami Men WCG’s TweetUp October, 27, 2010 Miami, Fl
WCG’s Twitter Divas Event November 18, 2010 Miami, Fl
WCG’s Twitter Divas Event December 15, 2010 New York

34. webcitygirls a Miami ‘Spawned Grown’ Fun/Smart Social Show will start a
promotional campaign on Facebook and WCG’s YouTube Channel
on Friday October 1, 2010.
Followed by the launch of weekly Episodes and consequently a total of 8 Episodes on
Facebook, YouTube and webcitygirls.com

35. webcitygirls is a new product and a new inspiration based on cultural
relevancy to engage Women 25 to 55 !
Advertisers brand integration participation packages for webcitygirls
and WCG’s Events are available to further discussion and needs!

36. Thank you so much for checking us out! Like us on Facebook, Follow us on Twitter
or you can View us on webcitygirls YouTube Channel. We are Fun, Smart Loving
Women full of good ideas trying to make our world a happier and better place!
Looking forward to connecting with YOU!