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Copyright © 2009 Snac, Inc.
January12th, 2010
August 17, 2009     Copyright © 2010 Rights Reserved. Rights Reserved. Confidential
                                  All Snac, Inc.   All Confidential                   1
Kevin King :: VP, Product & Operations

         PluggedIn NYC :: Jan 12th, 2010

                                 Copyright © 2009 Snac, Inc.
January12th, 2010
August 17, 2009     Copyright © 2010 Rights Reserved. Rights Reserved. Confidential
                                  All Snac, Inc.   All Confidential                   2
iPhone euphoria is good for everyone




January 12th, 2010
August 17, 2009      Copyright © 2010 Snac, Inc.
                     Copyright © 2009 Snac, Inc.   All Rights Reserved. Confidential
                                                   All Rights Reserved. Confidential   3
                                                                                       3
But it leaves a lot out in the cold…




                                      95%
                     Throw in all Smartphones :: > 80% still left out!
                                          (Yankee Group 9/09)


January 12th, 2010
August 17, 2009             Copyright © 2010 Snac, Inc.
                            Copyright © 2009 Snac, Inc.   All Rights Reserved. Confidential
                                                          All Rights Reserved. Confidential   4
                                                                                              4
Consumers




January 12th, 2010
August 17, 2009      Copyright © 2010 Snac, Inc.
                     Copyright © 2009 Snac, Inc.   All Rights Reserved. Confidential
                                                   All Rights Reserved. Confidential   5
                                                                                       5
Companies




January 12th, 2010
August 17, 2009      Copyright © 2010 Snac, Inc.
                     Copyright © 2009 Snac, Inc.   All Rights Reserved. Confidential
                                                   All Rights Reserved. Confidential   6
                                                                                       6
Snac Demo




                     A Quick Demo of Snac……




January 12th, 2010
August 17, 2009       Copyright © 2010 Snac, Inc.
                      Copyright © 2009 Snac, Inc.   All Rights Reserved. Confidential
                                                    All Rights Reserved. Confidential   7
                                                                                        7
Snac Solution
                                                           Content we care about
                                                            flows around us.
                                                           Being ‘in the know’ is
                                                            important, both personally &
                                                            professionally.
                                                           What’s important to Jane,
                                                            isn’t as important to Sydney
                                                           Snac offers a unique and
                                                            powerful way to connect.
                                                           Makes a fast, compelling user
                                                            experience.
                 Delivering a user experience that consumers
                   would like but don’t necessarily expect!

January 12th, 2010
August 17, 2009           Copyright © 2010 Snac, Inc.
                          Copyright © 2009 Snac, Inc.   All Rights Reserved. Confidential
                                                        All Rights Reserved. Confidential   8
                                                                                            8
Tailored version of Snac service
       Build a widget around their content &
        give them the Dashboard to distribute
       Utilize existing content feeds
       Control over default selection of Snacs
        (SnacPac)
       Partner’s Snac(s) locked in-place on top
        row – guaranteed high exposure
       Provide support for nearly 300 devices




               Gain strategic control over the mobile experience
                       that consumers will come to demand

January 12th, 2010
August 17, 2009            Copyright © 2010 Snac, Inc.
                           Copyright © 2009 Snac, Inc.   All Rights Reserved. Confidential
                                                         All Rights Reserved. Confidential   9
                                                                                             9
Launch --– Recent Awards

       Launched June 2009


       Several Partners live


       Top 10 Mobile Application of 2009

       Winner - 2009 Mobile App Challenge

       Winner – Best Mobile Innovator 2009

       Top 3 Mobile App Shootout and
        Show Innovation Highlight,
        CEA Line Show NYC



January 12th, 2010
August 17, 2009          Copyright © 2010 Snac, Inc.
                         Copyright © 2009 Snac, Inc.   All Rights Reserved. Confidential
                                                       All Rights Reserved. Confidential   10
                                                                                           10
The Team behind Snac
       Mark Caron, CEO – 20 years mobile experience
            Founder/CEO MobileSpring/Ztango (now Real Networks)
            Co-Founder Omnipoint Communications (now T-Mobile/DT)
       Kevin King, VP, Product & Operations
            SVP, GM of Vindigo
            Director of Engineering, ReturnPath
       Senior team with deep relevant experience and
        several successful start-ups
            ESPN Mobile                          MTV Networks
            Ericsson                             Accenture
            Motorola




January 12th, 2010
August 17, 2009            Copyright © 2010 Snac, Inc.
                           Copyright © 2009 Snac, Inc.   All Rights Reserved. Confidential
                                                         All Rights Reserved. Confidential   11
                                                                                             11
2010
       Releasing Blackberry in Q1
       Launch the BREW Version
       Additional touch screen support
       Launch Add’l partners
       Expect to close our Series A




January 12th, 2010
August 17, 2009       Copyright © 2010 Snac, Inc.
                      Copyright © 2009 Snac, Inc.   All Rights Reserved. Confidential
                                                    All Rights Reserved. Confidential   12
                                                                                        12
Kevin King :: kevin@snacinc.com
              http://www.snacinc.com
                    twitter.com/mobilegist
                       twitter.com/snac
                                    Copyright © 2009 Snac, Inc.
January12th, 2010
August 17, 2009        Copyright © 2010 Rights Reserved. Rights Reserved. Confidential
                                     All Snac, Inc.   All Confidential                   13

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Snac - PluggedIn NYC011210

  • 1. Copyright © 2009 Snac, Inc. January12th, 2010 August 17, 2009 Copyright © 2010 Rights Reserved. Rights Reserved. Confidential All Snac, Inc. All Confidential 1
  • 2. Kevin King :: VP, Product & Operations PluggedIn NYC :: Jan 12th, 2010 Copyright © 2009 Snac, Inc. January12th, 2010 August 17, 2009 Copyright © 2010 Rights Reserved. Rights Reserved. Confidential All Snac, Inc. All Confidential 2
  • 3. iPhone euphoria is good for everyone January 12th, 2010 August 17, 2009 Copyright © 2010 Snac, Inc. Copyright © 2009 Snac, Inc. All Rights Reserved. Confidential All Rights Reserved. Confidential 3 3
  • 4. But it leaves a lot out in the cold… 95% Throw in all Smartphones :: > 80% still left out! (Yankee Group 9/09) January 12th, 2010 August 17, 2009 Copyright © 2010 Snac, Inc. Copyright © 2009 Snac, Inc. All Rights Reserved. Confidential All Rights Reserved. Confidential 4 4
  • 5. Consumers January 12th, 2010 August 17, 2009 Copyright © 2010 Snac, Inc. Copyright © 2009 Snac, Inc. All Rights Reserved. Confidential All Rights Reserved. Confidential 5 5
  • 6. Companies January 12th, 2010 August 17, 2009 Copyright © 2010 Snac, Inc. Copyright © 2009 Snac, Inc. All Rights Reserved. Confidential All Rights Reserved. Confidential 6 6
  • 7. Snac Demo A Quick Demo of Snac…… January 12th, 2010 August 17, 2009 Copyright © 2010 Snac, Inc. Copyright © 2009 Snac, Inc. All Rights Reserved. Confidential All Rights Reserved. Confidential 7 7
  • 8. Snac Solution  Content we care about flows around us.  Being ‘in the know’ is important, both personally & professionally.  What’s important to Jane, isn’t as important to Sydney  Snac offers a unique and powerful way to connect.  Makes a fast, compelling user experience. Delivering a user experience that consumers would like but don’t necessarily expect! January 12th, 2010 August 17, 2009 Copyright © 2010 Snac, Inc. Copyright © 2009 Snac, Inc. All Rights Reserved. Confidential All Rights Reserved. Confidential 8 8
  • 9. Tailored version of Snac service  Build a widget around their content & give them the Dashboard to distribute  Utilize existing content feeds  Control over default selection of Snacs (SnacPac)  Partner’s Snac(s) locked in-place on top row – guaranteed high exposure  Provide support for nearly 300 devices Gain strategic control over the mobile experience that consumers will come to demand January 12th, 2010 August 17, 2009 Copyright © 2010 Snac, Inc. Copyright © 2009 Snac, Inc. All Rights Reserved. Confidential All Rights Reserved. Confidential 9 9
  • 10. Launch --– Recent Awards  Launched June 2009  Several Partners live  Top 10 Mobile Application of 2009  Winner - 2009 Mobile App Challenge  Winner – Best Mobile Innovator 2009  Top 3 Mobile App Shootout and Show Innovation Highlight, CEA Line Show NYC January 12th, 2010 August 17, 2009 Copyright © 2010 Snac, Inc. Copyright © 2009 Snac, Inc. All Rights Reserved. Confidential All Rights Reserved. Confidential 10 10
  • 11. The Team behind Snac  Mark Caron, CEO – 20 years mobile experience  Founder/CEO MobileSpring/Ztango (now Real Networks)  Co-Founder Omnipoint Communications (now T-Mobile/DT)  Kevin King, VP, Product & Operations  SVP, GM of Vindigo  Director of Engineering, ReturnPath  Senior team with deep relevant experience and several successful start-ups  ESPN Mobile  MTV Networks  Ericsson  Accenture  Motorola January 12th, 2010 August 17, 2009 Copyright © 2010 Snac, Inc. Copyright © 2009 Snac, Inc. All Rights Reserved. Confidential All Rights Reserved. Confidential 11 11
  • 12. 2010  Releasing Blackberry in Q1  Launch the BREW Version  Additional touch screen support  Launch Add’l partners  Expect to close our Series A January 12th, 2010 August 17, 2009 Copyright © 2010 Snac, Inc. Copyright © 2009 Snac, Inc. All Rights Reserved. Confidential All Rights Reserved. Confidential 12 12
  • 13. Kevin King :: kevin@snacinc.com http://www.snacinc.com twitter.com/mobilegist twitter.com/snac Copyright © 2009 Snac, Inc. January12th, 2010 August 17, 2009 Copyright © 2010 Rights Reserved. Rights Reserved. Confidential All Snac, Inc. All Confidential 13