This PPT discusses the people who creates the places we like. Who typically participates in the delivery of urban design and the creation of these places? More information available at http://placefocus.com/Place-Roles/place-focus.html You can buy a copy of our manual or enrol in an on-line course at http://placefocus.com/Shop/placefocus-shop.html

1. PROGRAM – SESSION 6
1 Urban Design + Placemaking 101
What + Why
2 Civic Principles
3 Place Qualities
8 Outcomes
4 Place Typology
How + Who
5 Place process
6 Place roles
7 Toolkit - placemaking ideas
9/10 Links+ conclusions
Queen Street Mall – Brisbane, QLD

2. 6. WHO
▸ Contribution to quality places
Urban Design team
Stakeholders
Community
Client
Stage
User
Place aspiration
Place context
Place design
Place delivery
Place manage

3. 6.1.1 THE CLIENT
▸ Keys to being a successful
masterplanning client
▸ Provide strong client leadership and a
commitment to quality
▸ Be clear about your aims and the outputs you
need
▸ Learn from your own and other successful
projects
▸ Give enough time at the right time
▸ Find the right teams and development partners
▸ Respond to the context - physical, economic,
cultural and social
▸ Work with stakeholders and users
▸ Understand that masterplanning is a fluid
process
▸ Work in a collaborative spirit
▸ Put in place a strategy and structure for
implementation
Juniper Bank Way, Subiaco, Perth, WA, AUS

4. 6.1.2 THE USER
▸ In order for a place to be successful,
we must meet and exceed the needs
and preferences of existing and
predicted users.
▸ Physical
▸ Psychological needs and well being
▸ Safety and health
▸ Cognitive and perceptual needs
▸ Sensory needs
▸ Behavioural needs
▸ Aesthetic needs
▸ Psychographic drivers
▸ Engwicht Secret 11 – citizens not
customers
▸ Engwicht Secret 10- cultivate the
weeds
The Mall, Darwin, NT

5. 6.1.2 THE USER
City Walk - Canberra, ACT

6. 6.1.3 URBAN DESIGN TEAM
▸ (urban design) ▸ funding and delivery
▸ urban planning ▸ consultation
▸ architecture ▸ demographics and psychographic
profiling
▸ landscape design
▸ environmental
▸ project management
▸ air and acoustic engineering
▸ statutory planning
▸ sustainability
▸ production
(report + graphics) ▸ industry sector consultants
▸ engineering, contamination and site ▸ property market analysis
services
▸ housing affordability
▸ transport and movement planning
▸ cultural heritage
(parking)
▸ public art consultants
▸ community development
▸ development consultants
▸ social planning
▸ leasing
▸ economic development and property
demand
North Tce – Adelaide, SA, AUS

7. 6.1.4 STAKEHOLDERS ?
▸ Businesses ▸▸ “Avoid stakeholder mentality – change hats
Politicians (councillors)
David Engwicht
▸ Community leaders ▸ Residents’ and tenants’ associations
▸ Engwicht Secret 13 – Celebrate the
▸ Children and youth ▸ Senior Citizens
contradictions
▸ Developers ▸ Schools
▸ Development agencies ▸ Town centre management initiatives
▸ Faith organisations ▸ Traders
▸ Landowners ▸ Training agencies
▸ Local government ▸ Transport operators
▸ Local media ▸ Universities
▸ People with a disability ▸ Indigenous reps
▸ Police Professional practices ▸ Women’s groups
▸ Environment ▸ Youth and community groups
▸ Tourism ▸ Economics...
City Walk - Canberra, ACT

8. 6.1.5 COMMUNITY ENABLING
▸ Communities deserve to have a say in
their future
▸ They make a valuable contribution
through their detailed understanding of
place
▸ Community as customers or citizens–
train and enable (council needs to let go)
▸ Good placemaking maximises
opportunities for participation in planning
and design:
▸ diversifying ways in which people participate
▸ encouraging and enabling participation
▸ making formal provision for some groups to be
represented
Stanley St, Wodonga, VIC, AUS

9. 6.1.5 COMMUNITY CONSULTATION?
▸ “Brisbane don’t be a NIMBY”
▸ http://www.youtube.com/watch?v=-kmygYMhiG0&feature=player_embedded

10. 6.1 WHO
▸ Contribution to quality places
Urban Design team
Stakeholders
Community
Client
Stage
User
Place aspiration
Place context
Place design
Place delivery
Place manage

11. 6.2 WHO – ADDITIONAL INFORMATION
▸ Page 99
▸ Advisory groups
▸ Associations
▸ Participatory Design
Arthur Circus - Battery Point, Hobart, TAS

12. 6. VIDEO – BLENDED DENSITY

13. 6. REFLECTION – WHO?
Individual – group: short answer test p.158
6.14 How do you currently participate in placemaking? (circle your response)
a. client
b. user
c. design team
d. stakeholder
e. community
f. developer
g. other...
6.15 What is the difference between a user and the community?
How can they be involved in the process?
6.16 What are the benefits of participatory design?
▸ Aussie tour of our bonza places
Salamanca Markets - Hobart, TAS, AUS