SlideShare uma empresa Scribd logo
1 de 2
Baixar para ler offline
Pivotal® eMarketing
                                                    Use electronic marketing to cost-effectively deliver personalized
                                                    e-mail to customers and prospects in your Pivotal CRM database

Pivotal eMarketing allows you to target             Pivotal eMarketing is a simple e-mail marketing solution that lets you
customers and prospects with personalized
communications.
                                                    segment your audience, send electronic communications, and analyze
                                                    the success of your campaigns.
•	 Integrate seamlessly with prospects and
   contacts in your Pivotal CRM system              E-mail marketing is the most cost-effective method for mass communications, and it is most
•	 Design campaigns easily, using a flexible        successful when recipients are targeted with timely and relevant communications. The detailed
   campaign creator with templates and a            customer and prospect data in Pivotal CRM gives companies the information they need to
   WYSIWYG designer for HTML and text               effectively segment audiences by their common interests and attributes. Now, with Pivotal
   e-mails                                          eMarketing, companies are further empowered to maximize the marketing value of this data by
                                                    automating communications.
•	 Create and combine distribution lists
   using Pivotal CRM’s static-list and              Built as an add-on to Pivotal CRM 6.0, Pivotal eMarketing lets marketers create segmented lists
   search features                                  from their Pivotal CRM contact database and target customers and prospects with HTML and
                                                    plain-text e-mail messages. Pivotal eMarketing automates time-consuming list management,
•	 Personalize e-mail content, including            e-mail delivery, and tracking tasks using self-service profile management, easy opt-ins and opt-
   subject line, e-mail body, and “from”            outs, and delivery-monitoring features.
   information
•	 Automate, schedule, and repeat e-mail            Enhance Your E-mail Marketing Capabilities
   campaigns to support business processes          Marketers can save time and resources by using Pivotal eMarketing to automate e-mail
   and customer-retention needs                     scheduling. Pivotal eMarketing also provides marketers with a complete record of every e-mail
•	 Track read e-mails, click-throughs, and          campaign within their Pivotal CRM system, including which e-mails were read, where recipients
   bounce-backs for each campaign                   clicked through, and which e-mails bounced back.

•	 Measure campaign effectiveness through           Enable Your Users
   detailed reporting and analysis                  A marketer’s focus should be on their campaigns, not on the technology that executes them. Pivotal
•	 Allow recipients to subscribe and                eMarketing walks the marketer through the easy process of building a campaign and creating text
   manage their preferences using a self-           or HTML e-mails in a WYSIWYG designer. Templates allow marketers to set up e-mail formats and
   service module                                   designs for consistent branding, which salespeople and remote offices can use to generate their
                                                    own campaigns. E-mails can be previewed throughout the design process to ensure recipients are
•	 Avoid blacklisting by throttling e-mails         getting the personalized message they expect.
To learn more about Pivotal eMarketing and
how it can address your firm’s unique needs,        Personalize Messages
call us at +1 877-PIVOTAL (+1 877-748-6825).        Pivotal eMarketing offers sophisticated e-mail marketing capabilities at a low cost. Marketers can
                                                    use the Pivotal CRM Static List feature or search capabilities to create precisely segmented lists
                                                    for e-mail delivery based on customer demographics and opt-out information, then use Pivotal
                                                    eMarketing to execute campaigns featuring personalized, relevant content for each recipient.
                                                    These campaigns can be used for a wide range of marketing activities, from event promotions to
                                                    product and service announcements to customer nurturing.

                                                    Automate Campaigns
                                                    Campaigns can be launched immediately or scheduled to launch at a specific date and time.
                                                    They can even be set to recur at scheduled intervals, sending e-mails to new recipients without
                                                    any added work. For example, a welcome message can be created for new contacts based on a
                                                    search that looks for contacts created within the past 24 hours; this can be set to recur daily.

                                                    Empower Your Contacts
The Pivotal eMarketing portal lets you review the   In an age where most people are bombarded by unsolicited e-mail, it is important to protect brand
success of campaigns and monitor upcoming ones      reputation by giving users control over their e-mail subscriptions. Pivotal eMarketing enables
                                                    customers and prospects to indicate their preferences for receiving e-mails from your company, as
                                                    well as to update their contact information themselves, helping to keep your Pivotal CRM database
                                                    current and comprehensive. Pivotal eMarketing makes it easy to send communications that
                                                    comply with privacy and spam regulations, and a single-click opt-out option can be included in
                                                    every communication, ensuring contacts do not continue to receive unwanted communications.




                                                                                                                                   Pivotal CRM | Datasheet
Measure Campaign Results                                                              looking to deepen their customer relationships and profitability. Using
Unlike direct-mail campaigns, electronic marketing through Pivotal                    Pivotal eMarketing enables companies to easily pull lists of customers
eMarketing lets you electronically organize and track all of your                     with specific product profiles or purchasing histories to use in targeted
marketing campaigns.                                                                  up-selling and cross-selling campaigns.

Pivotal eMarketing allows you to see the full cycle of an e-mail campaign.            Benefits Across the Company
Users can see individual contact details, such as how many campaigns                  Pivotal eMarketing’s e-mail marketing functionality is accessible directly
a contact has received, their e-marketing preferences, and their opt-out              through Pivotal CRM, allowing users across marketing and sales to take
status. They can also see aggregate results for a full campaign, including            advantage of the system’s easy-to-use marketing features. This means
read e-mails, click-through tracking results, and bounce-back errors,                 that in addition to dispersed global and regional marketing teams using
including those from automated “no e-mail” settings.                                  Pivotal eMarketing for their campaigns, internal and field sales users can
                                                                                      leverage the tools to send personalized e-blasts to their prospect bases.
Furthermore, using Pivotal eMarketing, marketers can track their
                                                                                      As with marketing uses, lists can be easily segmented using the Pivotal
campaigns’ revenue contributions within their Pivotal CRM system,
                                                                                      CRM Static List or search features, and results can be tracked to monitor
measuring pipeline and sales impact from e-mail marketing projects.
                                                                                      effectiveness. By developing pre-defined templates and content that
Increase Cross-Selling and Up-Selling Opportunities                                   comply with branding and messaging standards, marketers can more
Access to rich customer data and the ability to easily apply this                     easily support individual sales needs, while maintaining high standards
information in segmenting marketing lists is invaluable to companies                  and consistency.




 Features                                      Description
 Integration with Pivotal CRM                  Access all e-mail lists, delivery logs, and response information directly within the Pivotal CRM database.
 Distribution Lists                            Create distribution lists using Pivotal CRM’s Static List feature or search builder, and use them alone or in
                                               combination on campaigns.
 Flexible Campaign Designer                    Pre-define e-mail layouts with templates, then simply build, review, and launch a campaign following a
                                               simple process.
 Scheduled Campaigns                           Send e-mail at optimal delivery times, or schedule to send during off-peak hours.
 Recurring Campaigns                           Automate campaigns to recur automatically, sending e-mails to new recipients found through searches or static
                                               list addendums.
 Web Registration and Batch Import             Register new subscribers through the web or import lists through an easy-to-use import tool.

 Personalization                               Send personalized e-mail, including tailored subject lines, e-mail content, and sender information, based on any
                                               field in your Pivotal CRM contact data.
 Reporting                                     Get detailed analysis and reporting on customer response and interactions. Track read, click-through, and bounce-
                                               back rates for every campaign.
 Bounce-Back Tracking and Management           Track invalid e-mail addresses using Pivotal eMarketing’s bounce-back engine, which also tracks the number
                                               of bounce-back occurrences on each e-mail address. Set a threshold for number of acceptable bounces to
                                               automatically discontinue e-mails to an address once the threshold is reached.
 Preference Management                         Empower customers and web visitors to manage their opt-out settings, profiles, and preferences, including
                                               subscribing only to certain types of communications.
 Content Flexibility                           Send communications in either HTML or plain-text e-mail format.
 Attachments                                   Include attachments in your e-mail marketing campaigns.
 Templates                                     Ensure brand consistency through e-mail templates designed by the marketing team. Choose templates from a
                                               library of thumbnail images for easy selection.
 E-mail Batching                               Send e-mails in batches to avoid being blacklisted by receiving domains
 Dynamic Sender Address                        Tailor the sender address to increase open rates. Recipients are more likely to open an e-mail from a person rather
                                               than from a generic e-mail address such as “sales@company.com.”




Learn More About Pivotal® eMarketing
To learn more about how Pivotal eMarketing can help your organization take advantage of the full potential and costs savings of electronic channels,
call us today at +1 877-PIVOTAL (+1 877-748-6825) or visit us at www.PivotalCRM.com.

Copyright © CDC Software 2009. All rights reserved. The CDC Software logo and Pivotal CRM logo are registered trademarks and/or trademarks of CDC Software.

Mais conteúdo relacionado

Mais procurados

Microsoft Dynamics CRM 2015 Release Preview Guide
Microsoft Dynamics CRM 2015 Release Preview GuideMicrosoft Dynamics CRM 2015 Release Preview Guide
Microsoft Dynamics CRM 2015 Release Preview GuideDavid J Rosenthal
 
Microsoft Dynamics CRM 2015 Release Preview Guide
Microsoft Dynamics CRM 2015 Release Preview GuideMicrosoft Dynamics CRM 2015 Release Preview Guide
Microsoft Dynamics CRM 2015 Release Preview GuideVinh Nguyen
 
Automated marketing tools
Automated marketing toolsAutomated marketing tools
Automated marketing toolsBrad Tornberg
 
SageCRM V7 Presentation
SageCRM V7 PresentationSageCRM V7 Presentation
SageCRM V7 Presentationjohn_allen
 
Digital Marketing Automation with Salesforce Marketing Cloud
Digital Marketing Automation with Salesforce Marketing CloudDigital Marketing Automation with Salesforce Marketing Cloud
Digital Marketing Automation with Salesforce Marketing CloudThinqloud
 
TrailheaDX 2017 - Understanding Data in Salesforce Marketing Cloud
TrailheaDX 2017 - Understanding Data in Salesforce Marketing CloudTrailheaDX 2017 - Understanding Data in Salesforce Marketing Cloud
TrailheaDX 2017 - Understanding Data in Salesforce Marketing CloudSatheesh Nanniyur
 
Emailvision Campaign Commander Enterprise Edition
Emailvision Campaign Commander Enterprise EditionEmailvision Campaign Commander Enterprise Edition
Emailvision Campaign Commander Enterprise EditionHenryRichards
 
Campaign Commander
Campaign CommanderCampaign Commander
Campaign CommanderNerea
 
Gartner_Critical_Capabilities_Multichannel_Mktg_wp-oracle
Gartner_Critical_Capabilities_Multichannel_Mktg_wp-oracleGartner_Critical_Capabilities_Multichannel_Mktg_wp-oracle
Gartner_Critical_Capabilities_Multichannel_Mktg_wp-oracleSachin Bhavsar
 
CloudMondo Intelligent CRM
CloudMondo Intelligent CRMCloudMondo Intelligent CRM
CloudMondo Intelligent CRMSkannd Tyagi
 
InviteBriefIntroEn_120531
InviteBriefIntroEn_120531InviteBriefIntroEn_120531
InviteBriefIntroEn_120531Jan Bízik
 
Microsoft CRM vs Salesforce
Microsoft CRM vs SalesforceMicrosoft CRM vs Salesforce
Microsoft CRM vs SalesforceWill Slade
 
APAC Webinar Connecting Marketing, Sales and Service Clouds (August 24, 2016)
APAC Webinar Connecting Marketing, Sales and Service Clouds (August 24, 2016)APAC Webinar Connecting Marketing, Sales and Service Clouds (August 24, 2016)
APAC Webinar Connecting Marketing, Sales and Service Clouds (August 24, 2016)Salesforce Partners
 
Sage CRM for Marketing Plan, execute and measure your campaigns
Sage CRM for Marketing Plan, execute and measure your campaignsSage CRM for Marketing Plan, execute and measure your campaigns
Sage CRM for Marketing Plan, execute and measure your campaignsSage Middle East
 

Mais procurados (17)

CRM Architecture
CRM ArchitectureCRM Architecture
CRM Architecture
 
Microsoft Dynamics CRM 2015 Release Preview Guide
Microsoft Dynamics CRM 2015 Release Preview GuideMicrosoft Dynamics CRM 2015 Release Preview Guide
Microsoft Dynamics CRM 2015 Release Preview Guide
 
Microsoft Dynamics CRM 2015 Release Preview Guide
Microsoft Dynamics CRM 2015 Release Preview GuideMicrosoft Dynamics CRM 2015 Release Preview Guide
Microsoft Dynamics CRM 2015 Release Preview Guide
 
Automated marketing tools
Automated marketing toolsAutomated marketing tools
Automated marketing tools
 
SageCRM V7 Presentation
SageCRM V7 PresentationSageCRM V7 Presentation
SageCRM V7 Presentation
 
Sage CRM v7.1 Marketing Datasheet
Sage CRM v7.1 Marketing DatasheetSage CRM v7.1 Marketing Datasheet
Sage CRM v7.1 Marketing Datasheet
 
Digital Marketing Automation with Salesforce Marketing Cloud
Digital Marketing Automation with Salesforce Marketing CloudDigital Marketing Automation with Salesforce Marketing Cloud
Digital Marketing Automation with Salesforce Marketing Cloud
 
TrailheaDX 2017 - Understanding Data in Salesforce Marketing Cloud
TrailheaDX 2017 - Understanding Data in Salesforce Marketing CloudTrailheaDX 2017 - Understanding Data in Salesforce Marketing Cloud
TrailheaDX 2017 - Understanding Data in Salesforce Marketing Cloud
 
Emailvision Campaign Commander Enterprise Edition
Emailvision Campaign Commander Enterprise EditionEmailvision Campaign Commander Enterprise Edition
Emailvision Campaign Commander Enterprise Edition
 
Campaign Commander
Campaign CommanderCampaign Commander
Campaign Commander
 
Gartner_Critical_Capabilities_Multichannel_Mktg_wp-oracle
Gartner_Critical_Capabilities_Multichannel_Mktg_wp-oracleGartner_Critical_Capabilities_Multichannel_Mktg_wp-oracle
Gartner_Critical_Capabilities_Multichannel_Mktg_wp-oracle
 
CloudMondo Intelligent CRM
CloudMondo Intelligent CRMCloudMondo Intelligent CRM
CloudMondo Intelligent CRM
 
InviteBriefIntroEn_120531
InviteBriefIntroEn_120531InviteBriefIntroEn_120531
InviteBriefIntroEn_120531
 
Microsoft CRM vs Salesforce
Microsoft CRM vs SalesforceMicrosoft CRM vs Salesforce
Microsoft CRM vs Salesforce
 
Oracle CRM
Oracle CRMOracle CRM
Oracle CRM
 
APAC Webinar Connecting Marketing, Sales and Service Clouds (August 24, 2016)
APAC Webinar Connecting Marketing, Sales and Service Clouds (August 24, 2016)APAC Webinar Connecting Marketing, Sales and Service Clouds (August 24, 2016)
APAC Webinar Connecting Marketing, Sales and Service Clouds (August 24, 2016)
 
Sage CRM for Marketing Plan, execute and measure your campaigns
Sage CRM for Marketing Plan, execute and measure your campaignsSage CRM for Marketing Plan, execute and measure your campaigns
Sage CRM for Marketing Plan, execute and measure your campaigns
 

Destaque

Codegalac kerrigan asuncion 2012 rev 01
Codegalac kerrigan asuncion 2012 rev 01Codegalac kerrigan asuncion 2012 rev 01
Codegalac kerrigan asuncion 2012 rev 01GeorgeKerriganRichard
 
Letramento em história
Letramento em históriaLetramento em história
Letramento em históriaelidasabino
 
CadSoft - Elektro Anwendungen - Tutorial Version 4
CadSoft - Elektro Anwendungen - Tutorial Version 4CadSoft - Elektro Anwendungen - Tutorial Version 4
CadSoft - Elektro Anwendungen - Tutorial Version 4Juliane Tran Cong
 
Generacion de los Sistemas Operativos
Generacion de los Sistemas OperativosGeneracion de los Sistemas Operativos
Generacion de los Sistemas Operativosjosedel1al9
 
Pedagogia uniandes.ed udocx
Pedagogia uniandes.ed udocxPedagogia uniandes.ed udocx
Pedagogia uniandes.ed udocxAnghy Peña
 
Retour sur-networking-ete
Retour sur-networking-eteRetour sur-networking-ete
Retour sur-networking-eteEcobiz 37
 
975788 Angel Group Financing A Guide For Entrepreneurs
975788 Angel Group Financing A Guide For Entrepreneurs975788 Angel Group Financing A Guide For Entrepreneurs
975788 Angel Group Financing A Guide For EntrepreneursJose Gonzalez
 
Rapport mission-lemoine:Transformation numérique de l'économie française
Rapport mission-lemoine:Transformation numérique de l'économie françaiseRapport mission-lemoine:Transformation numérique de l'économie française
Rapport mission-lemoine:Transformation numérique de l'économie françaiseDavid Guillocheau
 

Destaque (9)

Codegalac kerrigan asuncion 2012 rev 01
Codegalac kerrigan asuncion 2012 rev 01Codegalac kerrigan asuncion 2012 rev 01
Codegalac kerrigan asuncion 2012 rev 01
 
Arte gotico
Arte goticoArte gotico
Arte gotico
 
Letramento em história
Letramento em históriaLetramento em história
Letramento em história
 
CadSoft - Elektro Anwendungen - Tutorial Version 4
CadSoft - Elektro Anwendungen - Tutorial Version 4CadSoft - Elektro Anwendungen - Tutorial Version 4
CadSoft - Elektro Anwendungen - Tutorial Version 4
 
Generacion de los Sistemas Operativos
Generacion de los Sistemas OperativosGeneracion de los Sistemas Operativos
Generacion de los Sistemas Operativos
 
Pedagogia uniandes.ed udocx
Pedagogia uniandes.ed udocxPedagogia uniandes.ed udocx
Pedagogia uniandes.ed udocx
 
Retour sur-networking-ete
Retour sur-networking-eteRetour sur-networking-ete
Retour sur-networking-ete
 
975788 Angel Group Financing A Guide For Entrepreneurs
975788 Angel Group Financing A Guide For Entrepreneurs975788 Angel Group Financing A Guide For Entrepreneurs
975788 Angel Group Financing A Guide For Entrepreneurs
 
Rapport mission-lemoine:Transformation numérique de l'économie française
Rapport mission-lemoine:Transformation numérique de l'économie françaiseRapport mission-lemoine:Transformation numérique de l'économie française
Rapport mission-lemoine:Transformation numérique de l'économie française
 

Semelhante a crm for marketing

Top !0 Email Marketing Tool PPT.pptx
Top !0 Email Marketing Tool PPT.pptxTop !0 Email Marketing Tool PPT.pptx
Top !0 Email Marketing Tool PPT.pptxyokeshprofessional
 
BEST DIGITAL MARKETING INSTITUTE IN BANGALORE
BEST DIGITAL MARKETING INSTITUTE IN BANGALOREBEST DIGITAL MARKETING INSTITUTE IN BANGALORE
BEST DIGITAL MARKETING INSTITUTE IN BANGALOREyokeshprofessional
 
9 Benefits of CRM for Ecommerce Business | TeamWave
9 Benefits of CRM for Ecommerce Business | TeamWave9 Benefits of CRM for Ecommerce Business | TeamWave
9 Benefits of CRM for Ecommerce Business | TeamWaveReshmi Menon
 
Microsoft dynamics crm 2015 release preview guide
Microsoft dynamics crm 2015 release preview guideMicrosoft dynamics crm 2015 release preview guide
Microsoft dynamics crm 2015 release preview guideBSD SOLUTIONS
 
Microsoft dynamics crm 2015 release preview guide
Microsoft dynamics crm 2015 release preview guideMicrosoft dynamics crm 2015 release preview guide
Microsoft dynamics crm 2015 release preview guideEugene Zozulya
 
Marketing Cloud
Marketing CloudMarketing Cloud
Marketing CloudOorjit
 
ecrm-120514081421-phpapp02.pdf
ecrm-120514081421-phpapp02.pdfecrm-120514081421-phpapp02.pdf
ecrm-120514081421-phpapp02.pdfetebarkhmichale
 
Conquer Your Market Averickmedia's Email Marketing Domination Guide.pdf
Conquer Your Market Averickmedia's Email Marketing Domination Guide.pdfConquer Your Market Averickmedia's Email Marketing Domination Guide.pdf
Conquer Your Market Averickmedia's Email Marketing Domination Guide.pdfAverickMedia
 
Top 10 Marketing Automation Tools for eCommerce Stores.pptx
Top 10 Marketing Automation Tools for eCommerce Stores.pptxTop 10 Marketing Automation Tools for eCommerce Stores.pptx
Top 10 Marketing Automation Tools for eCommerce Stores.pptxTechtic Solutions
 
Service marketing- customer relationship management
Service marketing- customer relationship managementService marketing- customer relationship management
Service marketing- customer relationship managementsksbatish
 
Campaign automation playbook 3
Campaign automation playbook 3Campaign automation playbook 3
Campaign automation playbook 3I-lyes
 
Maple CRM - SaaS based web application.
Maple CRM - SaaS based web application.Maple CRM - SaaS based web application.
Maple CRM - SaaS based web application.Archana J
 
marketing automation
marketing automationmarketing automation
marketing automationPivotal CRM
 

Semelhante a crm for marketing (20)

Top !0 Email Marketing Tool PPT.pptx
Top !0 Email Marketing Tool PPT.pptxTop !0 Email Marketing Tool PPT.pptx
Top !0 Email Marketing Tool PPT.pptx
 
BEST DIGITAL MARKETING INSTITUTE IN BANGALORE
BEST DIGITAL MARKETING INSTITUTE IN BANGALOREBEST DIGITAL MARKETING INSTITUTE IN BANGALORE
BEST DIGITAL MARKETING INSTITUTE IN BANGALORE
 
OPTIMOVE.pptx
OPTIMOVE.pptxOPTIMOVE.pptx
OPTIMOVE.pptx
 
9 Benefits of CRM for Ecommerce Business | TeamWave
9 Benefits of CRM for Ecommerce Business | TeamWave9 Benefits of CRM for Ecommerce Business | TeamWave
9 Benefits of CRM for Ecommerce Business | TeamWave
 
Microsoft dynamics crm 2015 release preview guide
Microsoft dynamics crm 2015 release preview guideMicrosoft dynamics crm 2015 release preview guide
Microsoft dynamics crm 2015 release preview guide
 
Microsoft Dynamics CRM 2015
Microsoft Dynamics CRM 2015Microsoft Dynamics CRM 2015
Microsoft Dynamics CRM 2015
 
01182016124317.pptx
01182016124317.pptx01182016124317.pptx
01182016124317.pptx
 
Microsoft dynamics crm 2015 release preview guide
Microsoft dynamics crm 2015 release preview guideMicrosoft dynamics crm 2015 release preview guide
Microsoft dynamics crm 2015 release preview guide
 
Ampliz Brochure
Ampliz BrochureAmpliz Brochure
Ampliz Brochure
 
Marketing Cloud
Marketing CloudMarketing Cloud
Marketing Cloud
 
e-mail marketing
e-mail marketinge-mail marketing
e-mail marketing
 
ecrm-120514081421-phpapp02.pdf
ecrm-120514081421-phpapp02.pdfecrm-120514081421-phpapp02.pdf
ecrm-120514081421-phpapp02.pdf
 
Aumark Marketing Automation
Aumark Marketing AutomationAumark Marketing Automation
Aumark Marketing Automation
 
Engage_UK_2015
Engage_UK_2015Engage_UK_2015
Engage_UK_2015
 
Conquer Your Market Averickmedia's Email Marketing Domination Guide.pdf
Conquer Your Market Averickmedia's Email Marketing Domination Guide.pdfConquer Your Market Averickmedia's Email Marketing Domination Guide.pdf
Conquer Your Market Averickmedia's Email Marketing Domination Guide.pdf
 
Top 10 Marketing Automation Tools for eCommerce Stores.pptx
Top 10 Marketing Automation Tools for eCommerce Stores.pptxTop 10 Marketing Automation Tools for eCommerce Stores.pptx
Top 10 Marketing Automation Tools for eCommerce Stores.pptx
 
Service marketing- customer relationship management
Service marketing- customer relationship managementService marketing- customer relationship management
Service marketing- customer relationship management
 
Campaign automation playbook 3
Campaign automation playbook 3Campaign automation playbook 3
Campaign automation playbook 3
 
Maple CRM - SaaS based web application.
Maple CRM - SaaS based web application.Maple CRM - SaaS based web application.
Maple CRM - SaaS based web application.
 
marketing automation
marketing automationmarketing automation
marketing automation
 

Mais de Pivotal CRM

Pivotal mobile crm
Pivotal mobile crmPivotal mobile crm
Pivotal mobile crmPivotal CRM
 
Pivotal service
 Pivotal service Pivotal service
Pivotal servicePivotal CRM
 
CRM for home building and realestate
CRM for home building and realestateCRM for home building and realestate
CRM for home building and realestatePivotal CRM
 
Best practices assessment
Best practices assessmentBest practices assessment
Best practices assessmentPivotal CRM
 
37 social crm de
37 social crm de37 social crm de
37 social crm dePivotal CRM
 
Institutional asset management
Institutional asset managementInstitutional asset management
Institutional asset managementPivotal CRM
 
Technology of innovation
Technology of innovationTechnology of innovation
Technology of innovationPivotal CRM
 
Sales leader point of view
Sales leader point of viewSales leader point of view
Sales leader point of viewPivotal CRM
 
Pivotal the healthcare paper shuffle
Pivotal the healthcare paper shufflePivotal the healthcare paper shuffle
Pivotal the healthcare paper shufflePivotal CRM
 
health care insurance opportunity
health care insurance opportunityhealth care insurance opportunity
health care insurance opportunityPivotal CRM
 
The crm discovery kit
The crm discovery kitThe crm discovery kit
The crm discovery kitPivotal CRM
 
The financial services crm_opportunity
The financial services crm_opportunityThe financial services crm_opportunity
The financial services crm_opportunityPivotal CRM
 
The executive Guide to CRM architechture
The executive Guide to CRM architechtureThe executive Guide to CRM architechture
The executive Guide to CRM architechturePivotal CRM
 
Uncover the gold
Uncover the goldUncover the gold
Uncover the goldPivotal CRM
 
The crm journey from productivity to profit
The crm journey from productivity to profitThe crm journey from productivity to profit
The crm journey from productivity to profitPivotal CRM
 
Contact center opportunity
Contact center opportunityContact center opportunity
Contact center opportunityPivotal CRM
 
Guide to crm for financial services
Guide to crm for financial servicesGuide to crm for financial services
Guide to crm for financial servicesPivotal CRM
 
Pivotal crm for medical device manufacturers
Pivotal crm for medical device manufacturersPivotal crm for medical device manufacturers
Pivotal crm for medical device manufacturersPivotal CRM
 

Mais de Pivotal CRM (20)

Pivotal mobile crm
Pivotal mobile crmPivotal mobile crm
Pivotal mobile crm
 
Integration
IntegrationIntegration
Integration
 
Pivotal service
 Pivotal service Pivotal service
Pivotal service
 
CRM for home building and realestate
CRM for home building and realestateCRM for home building and realestate
CRM for home building and realestate
 
Social crm de
Social crm deSocial crm de
Social crm de
 
Best practices assessment
Best practices assessmentBest practices assessment
Best practices assessment
 
37 social crm de
37 social crm de37 social crm de
37 social crm de
 
Institutional asset management
Institutional asset managementInstitutional asset management
Institutional asset management
 
Technology of innovation
Technology of innovationTechnology of innovation
Technology of innovation
 
Sales leader point of view
Sales leader point of viewSales leader point of view
Sales leader point of view
 
Pivotal the healthcare paper shuffle
Pivotal the healthcare paper shufflePivotal the healthcare paper shuffle
Pivotal the healthcare paper shuffle
 
health care insurance opportunity
health care insurance opportunityhealth care insurance opportunity
health care insurance opportunity
 
The crm discovery kit
The crm discovery kitThe crm discovery kit
The crm discovery kit
 
The financial services crm_opportunity
The financial services crm_opportunityThe financial services crm_opportunity
The financial services crm_opportunity
 
The executive Guide to CRM architechture
The executive Guide to CRM architechtureThe executive Guide to CRM architechture
The executive Guide to CRM architechture
 
Uncover the gold
Uncover the goldUncover the gold
Uncover the gold
 
The crm journey from productivity to profit
The crm journey from productivity to profitThe crm journey from productivity to profit
The crm journey from productivity to profit
 
Contact center opportunity
Contact center opportunityContact center opportunity
Contact center opportunity
 
Guide to crm for financial services
Guide to crm for financial servicesGuide to crm for financial services
Guide to crm for financial services
 
Pivotal crm for medical device manufacturers
Pivotal crm for medical device manufacturersPivotal crm for medical device manufacturers
Pivotal crm for medical device manufacturers
 

Último

COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 

Último (20)

20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 

crm for marketing

  • 1. Pivotal® eMarketing Use electronic marketing to cost-effectively deliver personalized e-mail to customers and prospects in your Pivotal CRM database Pivotal eMarketing allows you to target Pivotal eMarketing is a simple e-mail marketing solution that lets you customers and prospects with personalized communications. segment your audience, send electronic communications, and analyze the success of your campaigns. • Integrate seamlessly with prospects and contacts in your Pivotal CRM system E-mail marketing is the most cost-effective method for mass communications, and it is most • Design campaigns easily, using a flexible successful when recipients are targeted with timely and relevant communications. The detailed campaign creator with templates and a customer and prospect data in Pivotal CRM gives companies the information they need to WYSIWYG designer for HTML and text effectively segment audiences by their common interests and attributes. Now, with Pivotal e-mails eMarketing, companies are further empowered to maximize the marketing value of this data by automating communications. • Create and combine distribution lists using Pivotal CRM’s static-list and Built as an add-on to Pivotal CRM 6.0, Pivotal eMarketing lets marketers create segmented lists search features from their Pivotal CRM contact database and target customers and prospects with HTML and plain-text e-mail messages. Pivotal eMarketing automates time-consuming list management, • Personalize e-mail content, including e-mail delivery, and tracking tasks using self-service profile management, easy opt-ins and opt- subject line, e-mail body, and “from” outs, and delivery-monitoring features. information • Automate, schedule, and repeat e-mail Enhance Your E-mail Marketing Capabilities campaigns to support business processes Marketers can save time and resources by using Pivotal eMarketing to automate e-mail and customer-retention needs scheduling. Pivotal eMarketing also provides marketers with a complete record of every e-mail • Track read e-mails, click-throughs, and campaign within their Pivotal CRM system, including which e-mails were read, where recipients bounce-backs for each campaign clicked through, and which e-mails bounced back. • Measure campaign effectiveness through Enable Your Users detailed reporting and analysis A marketer’s focus should be on their campaigns, not on the technology that executes them. Pivotal • Allow recipients to subscribe and eMarketing walks the marketer through the easy process of building a campaign and creating text manage their preferences using a self- or HTML e-mails in a WYSIWYG designer. Templates allow marketers to set up e-mail formats and service module designs for consistent branding, which salespeople and remote offices can use to generate their own campaigns. E-mails can be previewed throughout the design process to ensure recipients are • Avoid blacklisting by throttling e-mails getting the personalized message they expect. To learn more about Pivotal eMarketing and how it can address your firm’s unique needs, Personalize Messages call us at +1 877-PIVOTAL (+1 877-748-6825). Pivotal eMarketing offers sophisticated e-mail marketing capabilities at a low cost. Marketers can use the Pivotal CRM Static List feature or search capabilities to create precisely segmented lists for e-mail delivery based on customer demographics and opt-out information, then use Pivotal eMarketing to execute campaigns featuring personalized, relevant content for each recipient. These campaigns can be used for a wide range of marketing activities, from event promotions to product and service announcements to customer nurturing. Automate Campaigns Campaigns can be launched immediately or scheduled to launch at a specific date and time. They can even be set to recur at scheduled intervals, sending e-mails to new recipients without any added work. For example, a welcome message can be created for new contacts based on a search that looks for contacts created within the past 24 hours; this can be set to recur daily. Empower Your Contacts The Pivotal eMarketing portal lets you review the In an age where most people are bombarded by unsolicited e-mail, it is important to protect brand success of campaigns and monitor upcoming ones reputation by giving users control over their e-mail subscriptions. Pivotal eMarketing enables customers and prospects to indicate their preferences for receiving e-mails from your company, as well as to update their contact information themselves, helping to keep your Pivotal CRM database current and comprehensive. Pivotal eMarketing makes it easy to send communications that comply with privacy and spam regulations, and a single-click opt-out option can be included in every communication, ensuring contacts do not continue to receive unwanted communications. Pivotal CRM | Datasheet
  • 2. Measure Campaign Results looking to deepen their customer relationships and profitability. Using Unlike direct-mail campaigns, electronic marketing through Pivotal Pivotal eMarketing enables companies to easily pull lists of customers eMarketing lets you electronically organize and track all of your with specific product profiles or purchasing histories to use in targeted marketing campaigns. up-selling and cross-selling campaigns. Pivotal eMarketing allows you to see the full cycle of an e-mail campaign. Benefits Across the Company Users can see individual contact details, such as how many campaigns Pivotal eMarketing’s e-mail marketing functionality is accessible directly a contact has received, their e-marketing preferences, and their opt-out through Pivotal CRM, allowing users across marketing and sales to take status. They can also see aggregate results for a full campaign, including advantage of the system’s easy-to-use marketing features. This means read e-mails, click-through tracking results, and bounce-back errors, that in addition to dispersed global and regional marketing teams using including those from automated “no e-mail” settings. Pivotal eMarketing for their campaigns, internal and field sales users can leverage the tools to send personalized e-blasts to their prospect bases. Furthermore, using Pivotal eMarketing, marketers can track their As with marketing uses, lists can be easily segmented using the Pivotal campaigns’ revenue contributions within their Pivotal CRM system, CRM Static List or search features, and results can be tracked to monitor measuring pipeline and sales impact from e-mail marketing projects. effectiveness. By developing pre-defined templates and content that Increase Cross-Selling and Up-Selling Opportunities comply with branding and messaging standards, marketers can more Access to rich customer data and the ability to easily apply this easily support individual sales needs, while maintaining high standards information in segmenting marketing lists is invaluable to companies and consistency. Features Description Integration with Pivotal CRM Access all e-mail lists, delivery logs, and response information directly within the Pivotal CRM database. Distribution Lists Create distribution lists using Pivotal CRM’s Static List feature or search builder, and use them alone or in combination on campaigns. Flexible Campaign Designer Pre-define e-mail layouts with templates, then simply build, review, and launch a campaign following a simple process. Scheduled Campaigns Send e-mail at optimal delivery times, or schedule to send during off-peak hours. Recurring Campaigns Automate campaigns to recur automatically, sending e-mails to new recipients found through searches or static list addendums. Web Registration and Batch Import Register new subscribers through the web or import lists through an easy-to-use import tool. Personalization Send personalized e-mail, including tailored subject lines, e-mail content, and sender information, based on any field in your Pivotal CRM contact data. Reporting Get detailed analysis and reporting on customer response and interactions. Track read, click-through, and bounce- back rates for every campaign. Bounce-Back Tracking and Management Track invalid e-mail addresses using Pivotal eMarketing’s bounce-back engine, which also tracks the number of bounce-back occurrences on each e-mail address. Set a threshold for number of acceptable bounces to automatically discontinue e-mails to an address once the threshold is reached. Preference Management Empower customers and web visitors to manage their opt-out settings, profiles, and preferences, including subscribing only to certain types of communications. Content Flexibility Send communications in either HTML or plain-text e-mail format. Attachments Include attachments in your e-mail marketing campaigns. Templates Ensure brand consistency through e-mail templates designed by the marketing team. Choose templates from a library of thumbnail images for easy selection. E-mail Batching Send e-mails in batches to avoid being blacklisted by receiving domains Dynamic Sender Address Tailor the sender address to increase open rates. Recipients are more likely to open an e-mail from a person rather than from a generic e-mail address such as “sales@company.com.” Learn More About Pivotal® eMarketing To learn more about how Pivotal eMarketing can help your organization take advantage of the full potential and costs savings of electronic channels, call us today at +1 877-PIVOTAL (+1 877-748-6825) or visit us at www.PivotalCRM.com. Copyright © CDC Software 2009. All rights reserved. The CDC Software logo and Pivotal CRM logo are registered trademarks and/or trademarks of CDC Software.