Do you want to learn more about what growth hacking means and what a growth hacker does? Or are you just curious to find out what all the buzz is about?

1. WHAT IS GROWTH
HACKING?
Basic Concepts - Pipefy Communication

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3. Table of Contents:
1. Concept of Growth Hacking
2. What is a Growth Hacker?
3. Why is Growth Hacking so popular?
4. Growth Hacking Examples
5. Growth Hacking Experiments Template

4. Concept of Growth Hacking:
Growth hacking is a marketing technique (not a
replacement for traditional marketing, though) that’s
becoming more and more popular due to its focus on
absolute growth without spending much.
It’s focused on the use of the triad creativity + analytical
thinking + social metrics to boost products sales and
increase your market exposure.

5. Concept of Growth Hacking:
Growth hacking is frequently seen as a very important part
of a company's online marketing strategies.
More often than not, growth hacking bases its initiatives on
known online marketing techniques, such as SEO (search
engine optimisation), online analytics (your website’s data,
social media indicators, etc.), content marketing and A/B
testing.

6. What is a Growth Hacker?
The term “Growth Hacker” was originally brought up by
Sean Ellis and defined as “a person whose true north is
growth. Everything they do is scrutinized by its potential
impact on scalable growth.”.
Aaron Ginn’s definition of a growth hacker is “One whose
passion and focus is pushing a metric through use of a
testable and scalable methodology.”.

7. What is a Growth Hacker?
Growth hackers are commonly known for focusing on
innovative (and cheaper) alternatives to the traditional
marketing approach, such as social media/viral marketing
instead of advertising on traditional media (newspaper,
magazines, radio or television).

8. Why is Growth Hacking so popular?
Growth hacking happens to be very popular amongst
startups and it’s obviously not a coincidence since it allows
products to be launched in a “leaner way”.
As Aaron Ginn put it in his 2012 “Defining a Growth
Hacker” article, it focuses on growth first, budgets second.
Quoting Michael Birch, Ginn also noted that giving
excessive attention to budgets make people lazy – they
tend to think in more traditional terms and forget
innovation.

9. Why is Growth Hacking so popular?
You could ultimately say growth hacking is the process you
go through while looking for the best alternative for
achieving fast and cumulative growth.
Some companies known for using growth hacking
techniques are: Twitter, Facebook, Pinterest, Paypal,
LinkedIn, Groupon and Dropbox.
If they’re all using it, it must be good for you, right? Check
out a few A/B tested Growth Hacking examples you may
have heard of.

10. Growth Hacking Examples:
Paypal Friend Referral system
Early on its existence, when its difficulty was attracting
new costumers, Paypal launched a strategy in which every
time you referred a friend to their service, they’d pay both
you and the referred friend $10 each.
It achieved astronomical proportions, as they were able to
hack their growth to tens of millions of users before the
action was over.

11. Growth Hacking Examples:
Dropbox Referral Incentive program
Roughly inspired on Paypal’s strategy, dropbox incentives
referrals by offering more storage space for free
whenever a referred user signs up.
Their strategy was also a huge success, since they grew
their user database from 100k to more than 4 million in
under two years.

12. Growth Hacking Experiments Template:
Pipefy offers its users a Free Growth Hacking
Experiments Template.
It was developed on a partnership with 500startups,
inspired by Brian Balfour, Growth VP at Hubspot.
The template tightened growth strategies of over 1200
startups up as a great template ready for you to use
and boost your company’s growth.

13. Growth Hacking Experiments Template:
The template was created with the goal of stimulating
innovation.
Experimenting means trying new things on the search
for a better result, and that’s how the template will
help you.
It’s divided into 6 phases to better structure your
experimenting process and help you analyse your
results, here’s how it works:

14. Growth Hacking Experiments Template:
1. Brainstorm: Time for creativity and innovation. This
is where you define what you want to experiment with:
your goals, desired impact, etc. All this information will
be essential for the next phase.
2. Prioritize: In this phase you’ll take a closer look at
all the key info you previously input and decide what
should be done first, then what comes next, etc.

15. Growth Hacking Experiments Template:
3. Build it: Time for action! Here’s when your
experiment takes a real form and tests will be built.
Don’t lose any time, once they’re ready, start running
them ASAP.
4. Test : Show time, people! Run your newly
developed cool experiment to collect all the data you
can and discover more about your market.

16. Growth Hacking Experiments Template:
5. Analyse: You wouldn’t collect all that data for
nothing, right? So get down to analysing it to figure
out whether you were successful in achieving your
targeted improvement goal.
6. Winners and losers: To wrap up your experiment,
separate the successes from the failures and judge the
final outcome of your experiment.

17. Create your Growth Hacking Experiments with Pipefy!
Enjoy the 30-day free trial and start boosting your growth.
get started for free