Social media marketing can be hit or miss. Pinterest can be an amazing toll to help you reach your goals. Once your Pinterest business account is optimized keeping SEO and the Pinterest user in mind, it can be great for traffic generation, increasing leads, increasing sales and more. It does take time and work but if approached with your followers in mind you could find great success. For more Pinterest tips for your business visit http://www.ohsopinteresting.com

1. As a
Power Tool
for Your
Business
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Cynthia Sanchez
OhSoPinteresting.com
Pinterest.com/CynthiaPins
@OSPInteresting

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Why should your
business have
an interest in
Is it the right tool for you?

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Pinterest Hits 10 Million U.S. Monthly Uniques Faster
Than Any Standalone Site Ever – Tech Crunch headline

5. Membersh6p://www.reuters.com/ar5cle/2013/02/21/net-­‐us-­‐funding-­‐pinterest-­‐idUSBRE91K01R20130221
now has
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Econsultancy

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Pins are links

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Pins are organized into boards

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Pins
shared
between
users are
called
repins = 80% of all pins

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Pins can quickly spread to
followers and followers of followers

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• Drives more referral traffic than
Google +, YouTube and LinkedIn
COMBINED
• Drives more referral traffic than
Twitter TechCrunch

12. According to BlogHer's annual
study on women and social
media, of women representing
the general U.S. population who
indicated that they used each
of the social media services
said:
• 81% said they trusted
blogs and Pinterest
• 67% said they trusted
Facebook
• 73% said they trusted
Twitter
AdWeek.com
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Trust and Pinterest

13. The BlogHer study found if they'd ever
made a purchase based on a
recommendation
(from social media sources)
• 61% from a blog
recommendation
• 47% from Pinterest
• 33% from Facebook
• 31% from Twitter
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AdWeek.com

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Great, but how do I use this
for my business???

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You might
already be a
Pinterest
celebrity even if
you haven’t
done a thing
Pinterest.com/source/yourURL

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This shows what has
recently been pinned
directly from your site

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Pin it buttons:
about.pinterest.com/goodies
or

18. Have a plan and set goals
Sample goals:
• To increase brand
recognition and authority
• To grow my audience by
building a following on
Pinterest
• To increase sales
• To bring traffic back to
your site
• To learn about my
followers and potential
customers
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Look at the goals, strategies
and tactics of big brands for
inspiration
Business.Pinterest.com

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Calibrating (setting up your account)
Business
name
/
username
160 characters
3-15 characters
Don’t change!
37 characters

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Profile
image
Logo Logo photo hybrid
Recommended size: 600 x 600 px
Will be reduced down to 165 x 165 px
(Edges are slightly cropped)
Calibrating (setting up your account)
YOUR
LOGO

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Verify
your
site
Calibrating (setting up your account)

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Boards
• Create boards that appeal to the
lifestyle of your ideal customer
• Keep board topics relevant to your business
(no cupcake decorating boards for an auto repair shop
unless they’re decorated to look like cars)
• Minimum of 5 pins per board
Calibrating (setting up your account)

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Boards- titles and descriptions- a little personality and fun is ok
Calibrating (setting up your account)

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Boards- Arranging
• Most important first
• Change order seasonally if appropriate
• Choose and position board cover image
Calibrating (setting up your account)

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Do you have the
right supplies?
Is your site
Pinnable?
jpg, png or gif Images | YouTube or Vimeo videos

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Images - content
Keep in mind why
people go to Pinterest
• To find information-
recipe or tutorial
• To find something to
buy- gift or for
themselves
• For inspiration- art or
design
• To find people with
similar interests
• For fun

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Images - Size
Tall &
Colorful
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vs.
WIDE
Up to 1935 px
will show in
interest graph
At least 85 px
BIGGER is better

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Images - content
From this
to this
Do your images communicate your
message?
Watermark your images

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Where do I find images?
FREE sources
Your own images!
OhSoPinteresting.com/20
OhSoPinteresting.com/images

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Where do I find images?
h6p://www.morguefile.com/
h6p://pixabay.com/
FREE sources

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h6p://www.pond5.com/
Where do I find images?
Paid source
• Not a credit based system
• Images as little as $1

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Free image editing tools
h6p://fotoflexer.com/
h6p://www.picmonkey.com/
h6p://pixlr.com/editor/
Similar
to
Photoshop
h6p://pixlr.com/o-­‐ma5c/
Fun
filters
and
effects

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Quotes
Used for inspiration,
motivation or to
give helpful hints or
tips about your
business

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Infographics &
Instructographics
Infographics- data
Instructographics- how to
• Don’t reveal 100%, encourage
them to go to your site for more
information or full instructions
• Can be infinitely tall but Pinterest
will hide whatever is more than
1935 px in the interest graph
h6p://lemon.ly/work/edi5ng-­‐vs-­‐proofreading

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h6p://about.pinterest.com/goodies/
Website Pin it Button options
h6p://wordpress.org/extend/plugins/pinterest-­‐pin-­‐it-­‐
bu6on/

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Don’t ONLY use hover only Pin it buttons
h6p://www.bloggersentral.com/2012/11/pinterest-­‐pin-­‐it-­‐bu6on-­‐on-­‐image-­‐hover.html

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Ben Silbermann Pinterest
co-founder and CEO:
“When we released our
mobile apps, we were
taking bets on how long it'd
take for those to surpass our
web traffic. I figured it'd
take a few weeks. It was
literally the day it was
released [that the traffic
was passed].”
engadget

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Pinterest and SEO
Pinterest is being used as a search tool – Keep SEO in mind!

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• Account name
• Board names
• Board descriptions
• Pin descriptions (500 characters)
• (Names of images on your site)
Anywhere text can
be used on Pinterest,
use keywords
Pinterest and SEO

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Pinterest and SEO
Keeping SEO in mind can have added benefits
beyond being found in Pinterest
Ohio based coffee business’s
Pinterest board ranks #1 on Google

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Reaching your Pinterest goals
Putting the
power tool
to work!
This is the fun part

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Reaching your Pinterest goals
To increase brand
recognition and
authority
• Build trust by
building your
account to a
resource of
information in your
field
• Show your business
personality by
including your
thoughts in pin and
board descriptions
(builds trust)

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Reaching your Pinterest goals
To increase brand recognition and authority
Active pinning and repinning will
spread your profile image and account
name even on content that isn’t yours

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Reaching your Pinterest goals
To grow my audience by building a following on Pinterest
• Monitor account engagement – repins / comments
• Don’t just pin your own stuff
• Pin regularly – Multiple times a day multiple times a week 3-5 pins
each session

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Reaching your Pinterest goals
To grow my audience by building a following on Pinterest
Group boards- Share followers
When you’re invited:
• Does it make sense for you to join
the board?
• How can it benefit your
followers?
Before you invite:
• Does it make sense for them to
join the board?
• Can you trust them?
• How can it benefit your
followers?

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Reaching your Pinterest goals
To bring traffic back to your site / To increase sales
Do your pins:
• Solve a problem or inspire –
educational/ informational
(tutorial, recipe, news, review)
• Offer something desirable
(product or service)
• Appeal to a hobby or interest
(travel, decorating, tattoos, cars)

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Reaching your Pinterest goals
To bring traffic back to your site / To increase sales
6 ways
1 pin
can bring
you traffic

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Reaching your Pinterest goals
To learn about my followers and potential customers
(market research not stalking)
• Location
• Other interests
• What they’re pinning
from competitors’
sites
**Be
careful
what
you
pin**

50. Measuring your results
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51. Brand recognition and authority
1. Account engagement – repins / comments
2. Are you gaining followers?
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52. Analytics
h6p://business.pinterest.com/analy5cs/
h6p://pinleague.com/pinterest-­‐tools/free-­‐pinterest-­‐analy5cs/
h6p://www.google.com/analy5cs/
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53. To see where traffic is going
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54. To see Pinterest traffic flow
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55. To see which pins are bringing you traffic
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Analytics

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Finding success on Pinterest
Accounts need time
and attention or you
could end up with
weeds

59. Give your pins some time….
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Be patient

60. “Why the half-life of a Pinterest pin is thousands of
times longer than a tweet or Facebook post”
“Sure, you get 70
percent of your clicks
in the first two days,”
Piqora CEO Shara
Verma told me last
week. “But there’s a
huge long tail. Clicks
kept coming all the
way for 30 days, and
even beyond.”
Source: VentureBeat
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61. Seasonal pins will see a resurgence
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tool tool
Noun
A device or implement, esp. one held in the hand, used to carry
out a particular function Dictionary.com

63. Cynthia Sanchez
OhSoPinteresting.com
Pinterest.com/CynthiaPins
@OSPInteresting
Facebook.com/ospinteresting
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Thanks!