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- 1. Basic Social Media Strategy Organize Your Tools What’sinitforyou? Pinnacle Joel Wolfgang @joel_wolfgang Social Media Consultant November 9, 2010
- 2. EVER EXPANDING Social Media Strategy
- 3. Presence
- 5. Authority
- 6. Relationship
- 7. Social Demographics Where Should You Spend Your Time? What’sinitforyou? Pinnacle Joel Wolfgang @joel_wolfgang Social Media Consultant November 9, 2010
- 8. WHO IS USING SOCIAL MEDIA? Social Demographics
- 9. bygender
- 10. byage
- 11. byage 0 - 17 18 - 34 35 - 49 50+
- 13. 1.8 Million new accounts per day
- 14. Lady Gaga has the most followers with 7,021,633
- 15. 24% of Twitter users have 0 followers
- 16. 19% have at least 10 followers
- 17. 36% of Twitter followers have more following them than they follow
- 18. 97% of Twitter users have less than 100 followers
- 19. 81% of Twitter users are following less than 100 people
- 20. 41% of Twitter users haven't tweeted since they opened their account
- 22. 500 Million Users World-Wide
- 23. Approximately 150,000,000 US Users
- 24. 2nd Most visited website in the world
- 25. HAS 130 FRIENDS Average User:
- 26. SPENDS 46 MINUTES PER DAY ON FACEBOOK Average User:
- 27. CONNECTED TO 80 COMMUNITY PAGES, EVENTS AND GROUPS Average User:
- 28. CREATES 90 PIECES OF CONTENT EACH MONTH Average User:
- 30. 2,000,000,000 VIDEOS PER DAY WATCHED
- 31. 52% OF PEOPLE SHARE A VIDEO DAILY
- 32. EVERY 00:01:00 = 24:00:00 OF VIDEO UPLOADED
- 35. 40,000,000 MEMBERS OUTSIDE U.S.
- 36. NEW MEMBER EVERY 00:00:01
- 37. EXECUTIVES FROM ALL FORTUNE 500 COMPANIES ARE MEMBERS
- 38. AVERAGE INCOME FOR USERS IS $104,000 PER YEAR
- 39. Blogging I What is a Blog and How Does it Work? What’sinitforyou? Pinnacle Joel Wolfgang @joel_wolfgang Social Media Consultant November 9, 2010
- 40. BASICS Blogging
- 43. Facebook Techniques How to Utilize Facebook for Business What’sinitforyou? Pinnacle Joel Wolfgang @joel_wolfgang Social Media Consultant November 9, 2010
- 51. Facebook Strategy Develop a Facebook Page for your business Develop a Posting Strategy Engage on a Regular basis “Like” Community Pages
- 52. LinkedIn Techniques How to Utilize LinkedIn for Business What’sinitforyou? Pinnacle Joel Wolfgang @joel_wolfgang Social Media Consultant November 9, 2010
- 59. ANSWER QUESTIONS IN YOUR AREA OF EXPERTISE LinkedIn Answers
- 60. LinkedIn Strategy Create and Maintain a Company Profile Participate in a Group Answer Questions
- 61. Blogging II Why Blogging is a Great Idea for Every Business What’sinitforyou? Pinnacle Joel Wolfgang @joel_wolfgang Social Media Consultant November 9, 2010
- 63. Each Post Becomes its Own Page
- 67. Blogging Strategy Who Will Post? Design a Blog Stay Consistent
- 68. Geosocial A Glimpse of Web 3.0 What’sinitforyou? Pinnacle Joel Wolfgang @joel_wolfgang Social Media Consultant November 9, 2010
- 69. BRIEF HISTORY OF THE INTERNET Geosocial
- 71. Geo-Location • Foursquare – Earn points and badges – Check-in style – Share location on twitter/Facebook • Gowalla – Earn points and badges – Check-in style – Share media on twitter/Facebook • Facebook Places – Check-in Style – Share location on Foursquare/Gowalla • Google Latitude – Tracking Style – Shows position of your GPS device on a map.
- 72. Getting Ahead of the Game
- 73. Geosocial Strategy Add Your Business To These Services Get Involved
- 74. Basic Social Media Strategy Leaving This Room What’sinitforyou? Pinnacle Joel Wolfgang @joel_wolfgang Social Media Consultant November 9, 2010
- 75. REVIEW Basic Social Media Strategy
- 76. Facebook Strategy Develop a Facebook Page for your business Develop a Posting Strategy Engage on a Regular basis “Like” Community Pages
- 77. LinkedIn Strategy Create and Maintain a Company Profile Participate in a Group Answer Questions
- 78. Blogging Strategy Who Will Post? Design a Blog Stay Consistent
- 79. Geosocial Strategy Add Your Business To These Services Get Involved
Notas do Editor
- Social Media Strategy should always be growing. Expanse of Social Media Site involvement Extensive connections across SM sites and your website Conversations about you and your brand across social environments The problem isn't how do we get it to grow; but how can we grow in the right direction. It’s a marathon not a sprint The Process that companies are viewed by people through Social Media Presence - How large or a Presence do you have in Social Media? Trusted Resource -Do people trust you as a quality resource? Authority - Will people share what you have to say with others? Relationship - How often do you wow your followers with a personal connection?
- Presence Evaluate your current presence Do you have a website? What Social Media sites are you currently on? How frequently are you involved with those sites? What features on those sites do you use the most? What features do you use infrequently? Are there sites you think you should be involved in but aren't? Or don't know how?
- Trusted Resource Develop an information sharing strategy What information do you offer? How often will you share information? General tips Make producing quality content your highest priority. 90/10 rule What information do you share? Is it timely, relevant? Is it worth a person's time?
- Authority Do they share you? Do you get Retweeted on Twitter? Do people suggest your Facebook page to friends? Does someone write a blog article about you or an event that you put on?
- Relationship Reach out to people. Engage Do more than just connect your blog feed to Social sites Don't work more in any one medium than another Interact When appropriate respond and ask questions of people. If it get personal or into detail take the conversation to personal communication DM on twitter Email Phone Listen Check your sites often and especially throughout the day. Leaving things unchecked could be disastrous
- Facebook 56% - Women 44% - Men Twitter 55% - Women 45% - Men LinkedIn 45% - Women 55% - Men MySpace 51% - Women 49% - Men
- Social Media Growth Rates Pew Research 18-29 – 13% 30-49 – 27% 50-64 – 88% 65+ – 100%
- A website or part of a website. They're known for being incredibly flexible Time relevant information is able to be shared in an easy scalable format Makes it easy to update your website Many people get a website, but don't update it or update it frequently. If you don't update people don't want to visit frequently We'll talk later about how this effect search engines Blogs are an excellent way to keep your website up to date simply and fresh for readers You can easily share information This makes it easier for you to let people read your sites through email, or a blog reader It also makes it easier to sign your blog up to different services Put your posts as notes on Facebook Auto-publish them to Twitter
- There are several parts to a blog Pages Posts Plug-ins
- Why blog? Blogging creates authenticity It shows your business in a new light It helps your customers better understand your business It can also show how to better use your products Blogging can create better search opportunities.
- Started at Harvard in 2004 Put the college experience on the Internet Primarily geared towards college students It was 18 months after it opened that it opened to everyone EdgeRank Is the algorithm that Facebook uses to float information to the top of your screen
- Facebook Main Page
- Facebook Profile Page Profiles Everyone gets one profile If you happen to get more than one profile and Facebook finds out about it they will drop both of them. Private in nature You must share a connection between two parties
- New Facebook Groups Are designed to be connections between several individuals around a topic or common connection. These have been completely revamped recently New group chat Email notification Email Posting Documents Many features disappear after 250 group members
- Friendship Page Shows you the connection links between two individuals
- Facebook Community Pages These are intended to be hubs to see communication. You can suggest a Wikipedia page You can suggest an official Facebook page
- Facebook Pages are the main technique used for businesses Post regularly on the wall Whole point is to ignite conversations Connect your blog to the page so new posts show up as a link I would not recommend connecting your twitter to the page Its possible, but I wouldn’t If you post frequently people will not want to read your posts on Facebook, and might "unlike" Your posts might not float to the top as well Spend time on your profile picture Consider using all the space for your profile picture And Make sure that you have something to crop to for your square picture Custom Have a custom tabs as the first page makes a new visitor your page 50% more likely to click the "Like" button Having something that asks a person to click the "Like" button also adds an additional 25% likelihood of clicking the "Like" button. Engage in conversations Make sure to check back in on your Facebook page for comments at least daily.
- Strategy Develop a Facebook page Consider adding a custom tab (Ryan will talk about this soon) Develop a posting strategy What types of things will you post here? How often will you post? Engage on a very regular basis "Like" community pages so that you will see when some talks about your business across Facebook Suggest a Wikipedia article for your community pages Suggest your Official Facebook page for your community page
- History Developed in 2002 opened to the public in 2003 as a professional social network. It has 80,000,000 members Half are in the US How the site works It is probably the most true social networking site on the web It allows you to see how people are connected to you. It will even allow you to pay an extra fee to see more levels of connections The idea being that people could share their networks online. So if you needed a lawyer and I knew one you could search for a local lawyer and see the one's I know. It took what we do everyday in business and put it online.
- LinkedIn Profile Every individual who signs up receives a profile page and is encouraged to fill it out. Profile pages looks like a resume Allows you to connect a blog, twitter account to the page.
- Company Profiles Each company has the ability to create a maintain a company profile. People can Follow your company on LinkedIn and get specific updates As a measure of standing you want people to follow your company profile on LinkedIn It will notify them with news about you company. Product and service release s and such. The first person the make the profile is the executer of the company profile. They must add you for you to make edits to the page. Possible to get around this, but it is a lengthy process. You can show open jobs You can now show Products and Services
- LinkedIn Groups Thousands of groups exist on LinkedIn With just about as many topics. You could easily join one and follow the topics and conversations through email or any other way you wish. These are great ways to develop relationships among people in your field. You will have competitors in there, but if you are focused on the soft sell and are building relationships you'll fare much better. If a group doesn't exist in your field or you would like to create a group on a more specific topic you can do that as well. This is nice because you can once per week you have the ability to send out a message to all the people in the group. Again soft sells only people will flee very fast if they smell an agenda You could showcase some topics that are going on to increase participation You could invite people to an event that you'll be attending that's related to the group topic
- LinkedIn Answers People have the ability to ask questions on LinkedIn - it's really a great place to find answer from professionals. Users who ask questions can select the best answers. The user whose answer is selected gets listed as having 1 Best answered question This is a great way to improve your professional and business's reputation.
- Strategy Develop a Facebook page Consider adding a custom tab (Ryan will talk about this soon) Develop a posting strategy What types of things will you post here? How often will you post? Engage on a very regular basis "Like" community pages so that you will see when some talks about your business across Facebook Suggest a Wikipedia article for your community pages Suggest your Official Facebook page for your community page
- History Developed in 2002 opened to the public in 2003 as a professional social network. It has 80,000,000 members Half are in the US How the site works It is probably the most true social networking site on the web It allows you to see how people are connected to you. It will even allow you to pay an extra fee to see more levels of connections The idea being that people could share their networks online. So if you needed a lawyer and I knew one you could search for a local lawyer and see the one's I know. It took what we do everyday in business and put it online.
- ach post is unique and its own page and therefore can be indexed by search engines. Long-tail Keywords Long-Tail Keywords They aren't long keywords or key phrases, but when you look at a graph of your search hits from most searched for terms to least searched for terms the smaller ones you'll find a Long-Tail in the graph. If you develop a strategy to attack keywords that people are looking for you can become an authority on greater search terms If a post gets two search hits per month and you have a 1000 blog posts you now have 2,000 extra hits per month. Eventually the pages that get a few hits in total bring in more traffic than your main couple of pages Consistent addition of content Websites are not brochures or posters Many sites sit and don't change Search engines will rank you lower if you site stays stagnate for long periods of time A blogging strategy allows your site to stay fresh and current
- Consistent writing can create consistent readers Many consistent readers can create a community. Consistent readers count you as an authority. Consistent readers will share your content. Engage with commenters Be ready to answer questions Respond to negative comments appropriately Don't be afraid to add to a conversation that's happening
- Develop a blogging strategy Who will post? How often will you post? Who is in charge of editing?
- Design a blog Keep it similar to your current webpage Put in on your webpage i.e. www.example.com/blog This is better for SEO Stay consistent Develop a plan for vacations and holidays Get a head by a couple of weeks
- Early 1960s from National Science Foundation / Military Research 1991 – World Wide Web project made the internet we know today a reality Web 1.0 – Online Brochures Static Simple websites Blinking Text Web 2.0 – coined phrase in 1999 User-Centered Content Backend Integration Content Syndication Web 3.0 – Lots of different ideas, but the one that seems most plausible is to layer the web across physical space
- Layar
- Geo-Location services simply share your location on the internet. FourSquare Allows you to share your location with friends
- Strategy Usually when you claim your business you'll be able to add things like your webpage, twitter, blog account Great for SEO if you have links going back to your site. Some will even let you put your logo on it. Offer specials It might just give you a competitive edge
- Early 1960s from National Science Foundation / Military Research 1991 – World Wide Web project made the internet we know today a reality Web 1.0 – Online Brochures Static Simple websites Blinking Text Web 2.0 – coined phrase in 1999 User-Centered Content Backend Integration Content Syndication Web 3.0 – Lots of different ideas, but the one that seems most plausible is to layer the web across physical space
- Strategy Develop a Facebook page Consider adding a custom tab (Ryan will talk about this soon) Develop a posting strategy What types of things will you post here? How often will you post? Engage on a very regular basis "Like" community pages so that you will see when some talks about your business across Facebook Suggest a Wikipedia article for your community pages Suggest your Official Facebook page for your community page
- Strategy Develop a Facebook page Consider adding a custom tab (Ryan will talk about this soon) Develop a posting strategy What types of things will you post here? How often will you post? Engage on a very regular basis "Like" community pages so that you will see when some talks about your business across Facebook Suggest a Wikipedia article for your community pages Suggest your Official Facebook page for your community page
- Design a blog Keep it similar to your current webpage Put in on your webpage i.e. www.example.com/blog This is better for SEO Stay consistent Develop a plan for vacations and holidays Get a head by a couple of weeks
- Strategy Usually when you claim your business you'll be able to add things like your webpage, twitter, blog account Great for SEO if you have links going back to your site. Some will even let you put your logo on it. Offer specials It might just give you a competitive edge