More Related Content Similar to Pikslme vendor showcase_august_2013 Similar to Pikslme vendor showcase_august_2013 (20) 1. © 2012 Pikslme Limited | All rights reserved | Confidential
Competitive Intelligence For Digital Marketers
2. © 2012 Pikslme Limited | All rights reserved | Confidential
Know your competition
Source: LUMA Partners LLC 2012
3. © 2012 Pikslme Limited | All rights reserved | Confidential
Demand Side Platform’s Landscape
UK Market
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Demand Side Platform Share by Number
of Sites, Unique Visitors and Page Views
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Demand Side Platform(DSP) Market Share
according the industries in the UK
* Data from June 2012
Pikslme helps to track the
competition and identify green
fields.
Sell more effectively
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Technology Stacks within Travel
Industry
- Use our data to instantly know what
technologies the competition is using
-Gain comparative advantage by improved
selection of Vendors.
7. © 2012 Pikslme Limited | All rights reserved | Confidential
The Solution
Pikslme:
The only platform created
by digital marketing professionals
for digital marketing professionals
for strategic vendor intelligence
8. © 2012 Pikslme Limited | All rights reserved | Confidential
Thank you! Get in touch!
Questions and feedback are welcomed!
Please email us:
valeria@pikslme.com
nino@pikslme.com
Or call us:
+44 (0)20 3290 9850
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If you want to read more
Appendix with:
Pikslme Products descriptions:
• Intel
• Inspect
• Mobile
10. © 2012 Pikslme Limited | All rights reserved | Confidential
INSPECT Vendors
•Capture first and third party cookie distribution
•Track and report on tag piggy backing – hence track
all the relationships of the site – known and unknown
•Scan entire site or create a specific customers’
journey
Leverage Pikslme’s data to prepare for tag
management system deployments or to scope
a perspective client for pitching.
Inspect
11. © 2012 Pikslme Limited | All rights reserved | Confidential
INTEL
Vendors
Investors
Agencies
Publishers
Advertisers
•Identify market gaps & growth opportunities of
your chosen market
•Get competitive environment insight (Who is
losing/gaining market share)
•Categorize your competitors’ customers and
select target segments
•Develop better go-to- market strategy
•Attract investors by showing them market share
growth of your chosen market
•Conduct due diligence – Pikslme can to assess
the real traction of your potential investment
•Monitor your investment – track growth of
the company you have invested in
•Improve strategic decision-making for clients
•Technology Stacks – use our data to instantly
know what technologies the competition is using
•Gain comparative advantage by improved
vendors selection.
•Visualise advertisers-vendors collaboration map
Intel
12. © 2012 Pikslme Limited | All rights reserved | Confidential
M-INSPECT Vendors
•Captures first and third party cookie distribution
through mobile site
•Track and report on tag piggy backing – hence track
all the relationships of the M-site – known and
unknown
•Scan entire mobile site or create a specific
customers’ journey
•Unveil how ads are managed on your mobile web-
site
Leverage Pikslme’s data to prepare for tag
management system deployments or to scope
a perspective client for pitching.
M-Inspect
13. © 2012 Pikslme Limited | All rights reserved | Confidential
•Identify market gaps & growth opportunities
for mobile sites market
•Get competitive environment insight (which
vendors are losing/gaining market share with
mobile websites)
•Categorize your competitors’ mobile
customers and select target segment
•Develop better go-to-mobile-market strategy
•Industry analysis of mobile websites
technologies of your chosen geographic
market
•Conduct due diligence – Pikslme can assess
the real traction of your potential investment
by Visualising mobile technologies’ vendors
market share growth
•Monitor investment – Pikslme can track
mobile vendor technology company growth
you have invested in
M-INTEL
Vendors
Investors
Agencies
Publishers
Advertisers
M-Intel
14. © 2012 Pikslme Limited | All rights reserved | Confidential
“Competition is the keen cutting edge of business,
always shaving away at costs.”
- Henry Ford
Editor's Notes http://www.lumapartners.com/resource-center/lumascapes-2/
http://www.youtube.com/watch?v=GPo3qoW1B8g&feature=player_embedded
Pikslme’s value foundationally starts w/ unveiling the relationships between online businesses (all flavours e.g. advertisers & publishers) and the Vendors they engage for various digital marketing services (analytics, ad targeting, affiliate marketing, etc). Piklme’s value foundationally starts w/ unveiling the relationships between online businesses (all flavours e.g. advertisers & publishers) and the Vendors they engage for various digital marketing services (analytics, ad targeting, affiliate marketing, etc). Pikslme is a market research tool to inform investment decisions
Aspires to become the global go-to company for digital marketing Vendor competitive intelligence.
We want to help businesses make strategic, informed, winning technology decisions and improve the efficiency of how millions of pounds are spent every
year
