Stakeholder involvement in an agile world with My Product is a James Bond Movie. Speaking at IPMA Global Congress Rotterdam Oct 1st 2014

1. My Product is a James Bond Movie
how to get stakeholder involvement in an agile world?
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2. who am I?
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Senior Lean Agile Coach
Senior Scrum Coach & Trainer
Agile Management Catalyst
Change Architect
SAP UK, Kingfisher, Euroclear Group, GDF Suez Europe, AXA Group, Invivo, CTIE, atHome,
Accenture, Touring Assurances, Cloudwatt, Swingmobility, Lumension Security, Wemanity…

3. My Product is a James Bond Movie
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4. why James Bond movie?
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5. asking myself: why shouldn’t we use this in Product Development?
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6. YEAH the BYYB
lifecycle
BOOM
BOOM
YEAH
YEAH

7. it’s all about intensity
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8. MPJBM Pattern
• For all our developments tell an exciting story to deliver solutions that OUR
USERS WILL LOVE.
!
• Develop a delivery scenario into chapters and set it an intension and an intensity
that makes BOOM-YEAH-YEAH-BOOM.
!
• This roadmap will be made based on external interactions but still coherent and
MAKING SENSE FOR ALL.
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9. Purpose of Agile
continuous
improvement self organization changing
requirements simplicity
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customer
satisfaction
technical
sustainable pace iterations working items excellence
Biz & Dev working
together
motivated
individuals
clear
communication

10. Purpose of Agile
self organization improvement changing
10
customer
satisfaction
continuous
simplicity requirements
technical
sustainable pace iterations working items excellence
Biz & Dev
working together
motivated
individuals
clear
communication
what facilitates stakeholder’s engagement in Agile?
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11. Purpose of Agile
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customer
satisfaction
changing
simplicity requirements
sustainable pace iterations working items
Biz & Dev
working together
motivated
individuals
clear
communication
what facilitates stakeholder’s engagement in Agile?

12. Agile Phasing!
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13. Ex. in the Scrum Process
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Vision Roadmap Product
Backlog
Sprint
Backlog PSI Product

14. Vision Speculation Explore & Adapt Closing
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!
you did it
you execute it
3 months 3 months 3 months
stage
1
stage
2
stage
3
stage
4
stage
5
• product backlog
• epics,
• themes
• Resources
• PO,
• SM,
• Developers,
• Floaters
• business case
• est. ROI,
• Risk
• est. Budget
• DEEP product
backlog
• High level
Architecture
• Project chartering
• business case
• est. ROI,
• est. Velocity
• Risk
• est. Budget
source: http://christophelecoent.wordpress.com/

15. engaging our stakeholders
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16. who are the stakeholders
Scrum Team Management Customer User
• Product Owner
• Scrum Master
• Developers
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17. BOOM YEAH YEAH BOOM YEAH BOOM
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Vision Roadmap Product
Backlog
Sprint
Backlog PSI Product
each sprint
delivers at last a
YEAH

18. 18
Initial Product Backlog
Theme 1
(ex. GSM)
Theme 2
(ex. GSM + Wifi)
Theme 3
(ex. GSM + Wifi
+ 4G)
Theme 4
(ex. GSM + Wifi+
4G + photo)
Theme 5
(ex. GSM + Wifi + 4G
+ photoGPS)
Theme
1
Theme
2
Theme
3
Theme
4
Theme
n
Theme
5
kick off Release Release Release Release Release
BOOM YEAH YEAH BOOM YEAH

19. Remember the Product
Story in SCRUM
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20. Vision Roadmap Product
Backlog
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Sprint
Backlog PSI Product
Users are working with the PO all along the project and meet the Development team at Review
Customers are working with the PO all along the project and meet the Development team at Review
Management are working with the Scrum Master all along the project and meet the Development team at Review

21. it’s all about a story…a strategy
Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint 5 Sprint n
kick off Release Release Release Release Release
BOOM YEAH YEAH BOOM YEAH
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22. ask your self what is the
story you tell to your
customers, your users
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23. be nice with them
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24. Agile…
it’s all about UX and
communication
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25. My Product is a James Bond Movie
it’s all about INTENSITY
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26. Questions?
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27. !
Thank you
We & Co
Agile by Nature
Luxembourg | Paris | Bruxelles | Amsterdam | Amsterdam | Beirut
!
Pierre E. Neis | @elpedromajor | pierre@wecompany.me
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