You'll find valuable information about how to conduct successful employee surveys and best practices for implementing changes. This presentation is for leaders in small to mid-sized businesses, HR executives, COOs, and anyone who's interested in conducting employee surveys.
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Turning Employee Survey Insight Into Action
1. Turning Insight Into Action
Secrets for Conducting Effective Employee Surveys
and Implementing Successful Changes
A Presentation for CalCPA
May 29, 2013
By Pi Wen Looi, PhD.
Novacrea Research Consulting
3. Focus Today
Employee Survey Process
Best Practice for Increasing Response Rate
The Art of Asking Questions
Data Analysis and Insights
Survey Results Feedback
Follow Up Action Planning and Implementation
3
4. Employee Survey Cycle
Planning and
Marketing
Design
Data Collection
Data Analysis
& Insights
Survey Results
Feedback
Action Planning
& Follow Up
4
5. Planning and Marketing
• Get senior management buy-in
• Drive high employee survey
response rate
• Drive survey questionnaire design
• Assign a key contact for the project
• Build trust
5
Home
7. The Art of Asking Questions
Do you receive clear and timely
communication regarding company matters?
❍ Yes, regularly
❍ Inconsistently
❍ Must ask
❍ Not at all
BEFORE
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8. The Art of Asking Questions
To what extent do you
agree or disagree with the
following statements?
Agree
Strongly
Agree
Somewhat
Neither
Agree Nor
Disagree
Disagree
Somewhat
Disagree
Strongly
Communications about
Company ABC’s business
goals, strategies, and
business performance are
clear.
❍ ❍ ❍ ❍ ❍
Communications about
Company ABC’s business
goals, strategies, and
business performance are
timely.
❍ ❍ ❍ ❍ ❍
AFTER
8
9. The Art of Asking Questions
On a scale of 1-5, 1 being the least likely and 5
being the most likely, please answer the following
question:
BEFORE
9
My company offers the professional
development training programs that I need
(i.e., time management, business writing, and
presentation skills).
10. The Art of Asking Questions
How likely are you to
attend professional
development training
programs on:
Extremely
Likely
Very
Likely
Somewhat
Likely
Not Very
Likely
Not at
all Likely
Time management ❍ ❍ ❍ ❍ ❍
Business writing ❍ ❍ ❍ ❍ ❍
Presentation skills ❍ ❍ ❍ ❍ ❍
AFTER
10
11. The Art of Asking Questions
Clear, Unbiased, Non-leading Questions
Include Enabler Questions
Rating Scales Consistent With Questions
Best Practice
Pilot Test Questions Before Survey Launch
11
13. 42%
58%
66%
76%
81%
83%
0% 20% 40% 60% 80% 100%
You know how to access career development
resources provided by Company ABC.
Your manager encourages career
development for all employees.
You have access to appropriate mentors who
can help you with your role.
You are able to fully use your skills and
experiences in your current position.
You are building skills and knowledge that will
help you in your future career.
You are provided the opportunity to learn
new skills on the job.
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Data Analysis and Insight
Percent of Employees who “Agree Strongly” or “Agree Somewhat”
14. 14
Data Analysis and Insight
Percentages shown are percent of members who “Agree Strongly” or “Agree Somewhat”
The red zones are areas in which the result is at least five percentage points lower than company total.
The green zones are areas in which the result is at least five percentage points higher than company total.
HotZoneTM Chart
15. Data Analysis and Insight
Company Engagement
Score: 65%
Engagement
Score
High
Potential
Turnover
Internal
Transfer
Employee
Turnover
General Accounting 70% 2% 3% 5%
Taxation 62% 10% 0% 15%
Auditing 58% 10% 30% 50%
Marketing 45% 5% 10% 2%
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Link Employee Engagement Results with Performance Metrics
16. Data Analysis and Insight
Data Analysis
Missing Data Patterns
Overall and Subgroup Analysis
Benchmarking
Linking With Performance Metrics
Less is More
No analysis paralysis
16
17. Survey Results Feedback
When to Share?
Managers
Employees
How Much to Share?
In What Format?
Presentation
Report
Internal Social Media
17
18. Follow-Up Action Planning and
Implementation
Action Planning
Prioritization
Resource Allocation
Accountability
Communication – a process, not an event
Pilot Study, Rapid Prototyping
Let success snowball, or not!
Kotter’s 8-Step Change Management Model
Measure Success
18