Perspective of Agricultural Extension

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HARAMAYA UNIVERSITY
COLLEGE OF AGRICULTURE AND ENVIRONMENTAL SCIENCES
DEPARTMENT OF RURAL DEVELOPMENT AND AGRICULTURAL EXTENSION
REGIONAL MSc PROGRAM ON:
AGRICULTURAL INFORMATION AND COMMUNICATION MANAGEMENT (AICM)
MODULE ON:
PERSPECTIVE OF AGRICULTURAL EXTENSION (RDAE 511)
BY
BELAY KASSA (Professor)
DANIEL TEMESGEN (PhD)
NOVEMBER 2011
Perspective ofAgricultural Extension by Haramaya University is licensed under a
Creative Commons Attribution 3.0 Unported License.

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Table of contents
Background of Haramaya University........................................................................................vi
Overview of the module ..............................................................................................................vi
Purpose of the module................................................................................................................vi
General Introduction to the Module..........................................................................................vii
How you will be assessed..........................................................................................................vii
Topic One: Concept and Philosophy of Extension......................................................... 1
1.1 Extension and development............................................................................................. 2
1.2 Extension and Rural Development .................................................................................. 2
LEARNING TASK FOR TOPIC ONE.......................................................................................... 3
Topic Two: Genesis of Extension Education................................................................... 5
2.1 The History of Extension.................................................................................................. 6
2.2 Extension and Formal Education..................................................................................... 6
2.3 Objectives and Principles of Extension ........................................................................... 7
ASSESSMENT TASKS FOR TOPIC TWO................................................................................ 9
Topic Three: Extension Education and Society ............................................................... 11
3.1 Extension and Information Technology Development................................................... 12
3.2 ICT as a tool for Extension............................................................................................. 13
Topic Four: Extension Methods and Approaches.......................................................... 17
4.1 Evolution of Alternative Agricultural Extension Approaches ......................................... 17
4.2 Extension goals .............................................................................................................. 18
4.3 Extension Approaches /Extension delivery alternatives................................................ 19
4.4 Extension Approaches in Ethiopia ................................................................................. 19
4.5 Approaches in Supporting Agricultural Innovation ........................................................ 20
4.6 National Agricultural Research Systems (NARS).......................................................... 20
4.7 Agricultural Knowledge and Information System (AKIS)............................................... 20
4.8 Innovation Systems........................................................................................................ 21
ASSESSMENT TASKS FOR TOPIC FOUR ............................................................................ 22
Topic Five: Conceptual Foundation on Extension Impact............................................ 25
5.1 The Impact of Agricultural Extension............................................................................. 26
5.2 Measuring Extension Impact.......................................................................................... 26
5.3 Statistical Methods and Issues for Economic Evaluation.............................................. 27
Topic Six: Extension Policy and Organizational Issues............................................. 29
6.1 Extension Policy............................................................................................................. 29
6.2 Organizational Issues in Extension Agencies ............................................................... 31

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6.3 Extension Staffing Issues............................................................................................... 32
6.4 Extension Funding ......................................................................................................... 32
ASSESSMENT TASKS FOR TOPIC SIX................................................................................. 34
Topic Seven: Organizational Linkages in Agricultural Extension Service .................... 36
7.1 The New Roles of Extension.......................................................................................... 36
7.2 Farmer organizations ..................................................................................................... 37
ASSESSMENT TASKS FOR TOPIC SEVEN .......................................................................... 39
Topic Eight: Gender Issues in Agriculture Extension..................................................... 41
8.1 Gender in Agricultural Extension ................................................................................... 42
8.2 Improving Women's Access to Extension...................................................................... 43
8.3 Improving Training Programmes for Women................................................................. 45
ASSESSMENT TASKS FOR TOPIC EIGHT............................................................................ 46
Topic Nine: Strengthening Research-Extension-Farmer linkages............................... 49
9.1 Agricultural Technology Development........................................................................... 50
9.2 Systems Analysis in Technology Development and Transfer....................................... 50
9.3 Mechanisms to solve Linkage Problems ....................................................................... 50
9.4 Farmers’ Linkages with their Organizations .................................................................. 51
ASSESSMENT TASKS FOR TOPIC NINE.............................................................................. 52
Topic Ten: Extension's Role in Sustainable Agricultural Development.............................. 55
10.1 Emerging challenges for sustainable agriculture........................................................... 56
10.2 Resource-Conserving Technology Development and Transfer .................................... 57
10.3 Incorporating Farmer Experimentation .......................................................................... 58
10.4 Challenges for Supportive Policy................................................................................... 59
ASSESSMENT TASKS FOR TOPIC TEN ............................................................................... 61
Topic Eleven: Privatizing Agricultural Extension............................................................... 63
11.1 Forces for Change ......................................................................................................... 64
11.2 Other Arrangements....................................................................................................... 67
11.3 Alternative Funding and Delivery................................................................................... 67
11.4 The Context for Extension Privatization ........................................................................ 68
11.5 Implications of extension "privatization"......................................................................... 71
ASSESSMENT TASKS FOR TOPIC ELEVEN ........................................................................ 72
Topic Twelve: Non-Governmental Organizations in Extension........................................ 75
12.1 NGO/Non-State Actors................................................................................................... 76
12.2 Characteristics of NGOs ................................................................................................ 76

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NGOs exhibit some specific characteristics including:............................................................. 76
ASSESSMENT TASKS FOR TOPIC TWELVE........................................................................ 77
Topic Thirteen: Indigenous knowledge in Research and Extension.................................. 79
13.1 Concepts of Indigenous knowledge (IK) ........................................................................ 80
13.2 Types of Indigenous Knowledge.................................................................................... 80
13.3 Importance of Indigenous Knowledge ........................................................................... 81
13.4 Differences and Similarities Between Indigenous (IK) and Scientific Knowledge (SK) 81
13.5 The Role of Indigenous Institutions in the Pastoral Communities ................................ 82
ASSESSMENT TASKS FOR TOPIC THIRTEEN .................................................................... 87

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List of tables
Table 1 : Type of assessment and contribution to overall assessment........................................vii
Table 2: Icons and their descriptions..............................................................................................ix
Table 3: Learning Task for Topic 1..................................................................................................1
Table 4: Assessment for Topic 2.....................................................................................................5
Table 5: Assessment for topic 3....................................................................................................11
Table 7: Assessment for Topic 6...................................................................................................29
Table 10: Assessment for topic 9..................................................................................................49
Table 11: Assessment for topic 10................................................................................................55
Table 12: Assessment for topic 11................................................................................................63
Table 13: Assessment of topic 12 .................................................................................................75
Table 14: Assessment of topic 13 .................................................................................................79

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List of Figures
Figure 1: Rural Electricity and ICT could create a new opportunity for future of extension ....................12
Figure 2: A Rural woman using computers..........................................................................................12
Figure 3: Energy saving stove technology introduction.......................................................................18
Figure 4: A farmer discussing about high yielding variety of vegetable crop..........................................20
Figure 5: A farmer grown high yielding variety of potato crop .............................................................26
Figure 6: Fieldmonitoringbyextensionstaff fromHaramayaUniversityonperformance of improved
technology.......................................................................................................................................32
Figure 7: Community Training on natural resource management.........................................................37
Figure 8: Method Demonstration on Broad Based Maker Technology..................................................38
Figure 9: A woman farmer participated in growing high yielding vegetable variety...............................43
Figure 10: A woman with her partner participated inextension program.............................................44
Figure 11: Farmers interaction withextension enhance linkages .........................................................51
Figure 12: Natural resource Conservation Activity ..............................................................................56
Figure 13: Water conservation technology by a farmer.......................................................................57
Figure 14: Farmer experimentation on Forage....................................................................................58
Figure 15: large commercial farm ......................................................................................................66
Figure 16: Traditional conflict resolution in pastoral community..........................................................83

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Background of Haramaya University
The present Haramaya University can be traced back to the agreement made in 1952 between
the governments of Ethiopia and the United States of America which resulted in the
establishment of the Imperial College of Agriculture and Mechanical Arts. Oklahoma State
University in the USA embarked on establishing physical plants and staff to run the college’s
academic, research and extension programs. The four-year B.Sc in Agriculture was started at
Haramaya campus in 1954 with both limited staff and facilities available. The College became a
chartered member of Addis Ababa University following the contractual termination of Oklahoma
State University in 1967. Consequently, it was re-named the Alemaya College of Agriculture in
1989.
In the last few years, the University has witnessed tremendous expansion in the number of
faculties, departments, students, staff and physical infrastructure. Apart from undergraduate
programs, the university has widely been engaged in the expansion and diversification of
graduate programs at Masters and PhD level.
Overview of the Module
Haramaya University has been offering MSc programs in Rural Development and Agricultural
Extension since 2005. More recently it has launched a new regional MSc Program in
Agricultural Information and Communication Management (AICM) that is being implemented
through the Regional Universities Forum for Capacity-Building in Agriculture (RUFORUM) and is
supported by the AgShare sub-project. The objective of the sub-project is to create a
comprehensive set of course modules for the ‘Perspectives of Agricultural Extension’ course
currently being offered by Haramaya University within its AICM Master’s Degree program. The
overall goal of the postgraduate programme is to enhance the competence of agricultural
information professionals, agricultural researchers and other development workers in AICM
while strengthening the capacity of universities to provide higher-level education and research
services in this field.
Purpose of the Module
This module aims at providing AICM students with an understanding of the perspectives of
agricultural extension. Specifically, the module aims to:
 Enable student understanding of agricultural extension perspectives in the current
changing scenario of agriculture
 Enhance students’ understanding of Information and Communication Technology and
Management within the existing agricultural extension system and the changes that
need to be considered

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 Produce graduates who understand the importance of agricultural information
communication management and are self-sufficient in applying it in their agricultural
extension practice
 Produce graduates who will strengthen the capacity of the extension system in the area
of Information and Communication Management (ICM)so as to provide services in
technology diffusion and uptake
General Introduction to the Module
Extension education is an applied behavioural science the knowledge of which is applied to
bring about desirable changes in the behavioural complex of human beings. This is usually
achieved through the use of various strategies and programs of change, and the application of
the latest scientific and technological innovations. Extension education is a discipline, with its
own philosophy, objectives, principles, methods and techniques which must be understood by
everyone connected with rural development. Extension education principles, methods and
techniques are applicable to all development sectors such as agriculture, health, education and
industry. This makes extension important in all walks of life. The module content will therefore,
cover the above-mentioned basics of agricultural extension.
The course module is divided into thirteen topics in total. Click here to see the topics.
Each topic in the module consists of an introduction, objectives, outcomes and summary.
Assessment activities in the form of assignments, field work, cases studies and reflections are
also found under all the topics except topic five. These activities will help you in your attempt to
learn, critically analyse and understand the contents of the topics.
How you will be Assessed?
In order for you to successfully complete this module you need to have a minimum of 75%
attendance at all classes. You will also be required to undertake five types of assessment in
the programme. The assessment types and their contribution to the final overall assessment
can be seen in the table below.
Table 1 : Type of assessment and contribution to overall assessment
Type of assessment Contribution to final overall assessment as %
Assignments 25
Field work 10
Reflection 10
Exam 55

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As you can see from the above allocation of marks, you will be assessed on a continuous basis
and in a variety of ways. All four types of assessment are compulsory and contribute to your
final assessment mark. In order to successfully complete the programme, you need to get at
least 50% for each one of the four types of assessment and also satisfy the 75% attendance
requirement. Detailed instructions on how to complete the associated tasks successfully are
found in the Module Assessment Documentthat can be obtained by clicking on this hyperlink.

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In your module there are also a number of learning tasks that you will need to complete in
class in order to gain a proper understanding of the various topics covered. Although not all
these activities carry marks, it is recommended that you complete them .The icons seen in the
table below are used to represent the different learning and assessment tasks you are expected
to complete.
Table 2: Icons and their descriptions
Icon
Tasks to be
completed
Comments
Learning tasks These tasks are designed to help you learn and
understand the different topics in the module. Some may
require you to work on your own and others will involve
group work. Your instructor will help facilitate completion
of these tasks
Assignments There are assignments for this module. Note that
assignments are compulsory and contribute to your final
assessment mark. Please start working on your
assignments well in advance of the due date and submit
them on time.
Field work Field work is an important component of your assessment
and all the associated tasks are compulsory and
contribute to your final assessment mark.
Case Studies Case studies are important as they teach you to analyse
persons, events, decisions, periods, projects, policies,
institutions, or other systems that are studied holistically
by one or more methods. These tasks are compulsory
and contribute to your final assessment mark.
Reflection As a rural development and extension professional
reflection is an important component of your work with
people as this will enable you to reflect on your own
practice and improve it as you go along. These tasks are
compulsory and contribute to your final assessment mark.
Assessment You will be assessed end of each topic and it will be
marked.

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Topic One: Conceptand Philosophyof Extension
This topic introduces the basic concepts of agricultural extension and its functions through text
readings, discussions and class activities. You may be familiar with the basic concepts of
extension and have some practical experience in the field of extension which will help you in
reflecting on, and sharing your experiences with others, thus developing new insights.
Learning objective
To introduce you to the basic concept of extension and its operations in the different
development sectors, as well as its specific functions in agriculture and rural development.
Learning outcome
Upon successful completion of this topic you should be able to understand the broader
application of extension methods and principles to various development sectors as well as to
agriculture and rural development.
Table 3: Learning Task for Topic 1
Learning Task
Task Description Done by Estimated time on
task
Class task
Development of a 5 minute
PowerPoint presentation to
the entire class
Group work 2 hours

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1.1 Extension and Development
The use of the word extension originated from University extension which was used in England
back in the 19th
century. Initially it was used to refer to agricultural and a few other social
development issues. Later it started functioning as an instrument in other development sectors.
Today, it is becoming common to apply the concept and principles of extension to different
areas of development, both rural and urban. In Ethiopia for instance extension principles and
methods are being applied successfully in the health, marketing, micro and small enterprise
development sectors.
1.2 Extension and Rural Development
When agricultural extension is used to achieve rural development goals, it functions for wider
purposes. For instance it deals with non-farm rural development such as rural micro enterprise
development and marketing. Extending the function of extension beyond that of agriculture is
becoming common practice in Ethiopia. Considering the diversification of livelihoods in the
agriculture and non-agriculture sector for rural development it seems appropriate for extension
to play the wider role of rural extension in this case. With regards to agricultural diversification,
extension methodologies can be used for crop production, livestock, natural resource
conservation, and nutrition, etc. In some cases it can be based on the types of livelihoods
people for example, pastoral extension, and in other case it uses agro-ecology as base such as
in the case of dry land areas extension. In other words, based upon its application and use,
various nomenclatures are given. There are other emerging purposes of extension due to the
rapid socio-economic changes taking place in both urban and rural areas. These may serve to
create new audiences and new programmes reflecting these changes. Some of the likely
purposes extension could take include food security, youth development in the food processing,
food safety, environment and climate change, entrepreneurship development and related
development programmes.
Note – Click on the following hyperlinks to access additional notes on:
1. The concept and functions of extension

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LEARNING TASK FOR TOPIC ONE
(Click on this hyperlink to see the mark allocation)
Objective of the learning tasks
Exploring the understanding of your group with respect to the concept of agricultural extension
and how the concept is currently being used in practice. What are your thoughts about this?
Why do it? (Motivation for doing the activity)
There is a need to establish a starting point and a common understanding of the concept and so
identify the gap between the current practice of extension and the actual theoretical functions
associated with it.
What (to do)
Form a small group in a semi-circular seating arrangement and complete the following tasks:
(55 minutes)
1. Answer the following questions:
a. Based on your own field experience what do you understand by the term
extension?
b. What do you think the functions of extension should be?
c. How can the concept of extension be applied in broader development arena?
2. Develop and present to your classmates a 5 minute PowerPoint presentation
based on your group’s responses to the questions.
3. After all the group presentations discuss the questions further by reflecting on what
you now have learnt (1 hour)
Please note: Although only 1 person will present the group report make sure that you include
the names of ALL the group members on the first slide.
Feedback from the group / facilitators
On conclusion of the activity we will all share and discuss the presentations made and work
toward a common understanding.
Summary of the topic
You have learnt that there is a gap in applying extension concept and function in practice
through your assignment exercises. You also understood that extension has got multiple
functions in development and emerging areas of extension functions with the current rapid
socioeconomic changes taking place.

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REFERENCES AND FURTHER READING MATERIALS
These materials can be accessed by either clicking on the hyperlinks or can be found in the
library at your institution.
1. FAO, 2001. Agricultural and Rural Extension Worldwide: Options for institutional reforms
in the developing countries. ftp://ftp.fao.org/docrep/fao/004/y2709e/y2709e.pdf
2. Burton E. Swanson, 2008, Global Review of Good Agricultural Extension and Advisory
Service Practices FAO Rome ftp://ftp.fao.org/docrep/fao/011/i0261e/i0261e00.pdf
PowerPoint presentation is attached here

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Topic Two: Genesis of ExtensionEducation
In the previous topic, we learnt about the concept, practice and function of extension and the
gaps that exist between the principles and practice of extension based on your experiences.
Now under this topic we are going to discuss the genesis of extension and how modern forms of
agricultural extension emerged with their own objectives, principles and subject matter.
Learning objective
To help you understand the historical development of agricultural extension as a science and an
instrument for social change.
Learning outcome
At the end of this topic the students should be able to understand the historical development of
agricultural extension services as social innovation and as an important force in agricultural
change.
Table 4: Assessment for Topic 2
Assessment
Task Description Done by Estimated time
on task
Mark
Allocation
Assignment
A two page
assessment report
Group work 1 hr 15 min 2.5
Assignment
A group discussion and
the development of a 5
minute PowerPoint
presentation to the
entire class
Group work 1 hours 2.5
TOTAL MARKS 5

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2.1 The History of Extension
Extension as a practice has a long history both ancient and modern. It can be argued that
extension dates back to times when human civilization started farming. There is archaeological
evidence that indicate people sharing information on better methods of agricultural practices
during ancient Mesopotamian civilization. Extension practices have been mentioned as success
story that led to the transformation of agriculture and rural areas in many parts of the globe.
Extension has evolved in different forms with different purposes over time. In the end it has
evolved into a formalized public service that receives huge budget and human resources and
undertaken by governments with the objective of improving the abilities of rural people to adopt
technologies and new practices so as to adjust to changing conditions and societal needs.
The modern history was related to certain problems faced by farming community which led to
the birth of more or less organized form of extension. For instance outbreak of potato blight in
Europe in 1845 has led to existence of extension service. The other example is the births of
modern structured extension service in USA come to existence because of Morrill Act of 1862,
the second Morrill Act in 1890, and the passage of the Smith-Lever Act, 1914 with establishing
the Cooperative Extension Services.
Note -Click on the following hyperlinks to access additional notes on:
1. Evolution of extension.
2. The history of extension in Ethiopia
3. Look at the Video showing the History of Extension in Haramaya
VideoExtension_at_Alemaya.wmv
2.2 Extension and Formal Education
When extension is put into action for purposes of educating rural people, it is not considered to
be formal education but rather it is non-formal education. However in instances where it is
taught in university settings it is considered to be formal education which can lead to the
attainment of a professional certificate. Click here to refer to a table showing the difference
between formal and extension education.
Usually there is confusion differentiating between extension service and extension as a
discipline. Extension is a fully fledged discipline having its own philosophy, objectives,
principles, methods and techniques. It is a branch of applied behavioural science which looks at
ways of bringing about desirable changes in human behaviour through education and
communication by using the latest science and technological innovations. However, extension
service is the art of communicating and providing service to the users using extension principles
and methods. Extension principles and methods can be applied to various disciplines and are
classified based on the purpose for example health extension, marketing extension etc.

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2.3 Objectives and Principles of Extension
The objectives of extension can be expressed in terms of the end towards which our efforts are
directed. Even if the fundamental objective of extension is the development of the people, the
specific objectives that have been developed over time in the history of extension can be
categorized as follows:
1. The dissemination of useful knowledge and information relating to agriculture, including
the use of improved technologies and improved cultural practices in a variety of farming
practices
2. To improve all aspects rural people lives within the framework of the national
development policies and people’s need for development
 Principles of Extension
Extension work has evolved basic working principles which are necessary for an extension
worker to follow in planning and practicing extension activities. These principles are mentioned
below.
1. The extension work must be based on the needs and interests of the people.
2. Extension work should be based on the knowledge, skills, customs, traditions, beliefs
and values of the people.
3. Extension encourages people to take action and work out their own solutions to their
problem rather than receiving ready-made solutions.
4. An extension programme should be flexible so that necessary changes can be made
whenever needed to meet the varying conditions and need of the people.
5. Extension work should be based on the full utilization of local leadership.
6. Extension should be a co-operative action involving participatory activity in which people
co-operate to pursue a common cause.
7. The success of extension education has to be measured by the level of satisfaction of
the people i.e. the extension beneficiaries.
8. Extension should be based on constant evaluation. The effectiveness of the work is
measured in terms of the changes brought in knowledge, skills, and attitudes and the
adoption of changed behaviour of the people, and not merely in terms of achievement.
 Operational Principles of Extension
Extension:
1. Goals revolve around self-development of people through educational resources
2. Enables the people to manage changes in the social and economic arena.
3. Programmes address people's needs and their priorities.

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4. Uses a group approach to enhance cost-effectiveness, creativity and to encourage
democratic processes.
5. Helps people become educators by encouraging them to participate in development of
the learning activities.
6. Is flexible and innovative in program approaches.

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ASSESSMENT TASKS FOR TOPIC TWO
Objective of the assessment tasks
To explore the understanding of the class group with respect to what lessons they have learnt
from the evolution of agricultural extension of three selected countries.
Why do it?
There is a need to establish a starting point and common understanding on the historical
development of agricultural extension.
What (to do)
(45 minutes)
1. Select any one of the following countries (USA, Japan or India) and assess its historical
development of extension and its contribution to that country’s agricultural
transformation.
2. Compare your findings to the historical development of extension in Ethiopia
3. Write down the lessons you have learnt as a group from the previous activity and use
them to prepare and present 10 minute PowerPoint presentation.(15 minutes)
4. After the class presentations continue with your group discussions based on what you
have learned from the presentations (1hr.15 min)
5. Submit a two page summary of group report on the overall lessons learned in this
regard.
Please note: Although only 1 person is supposed to submit the group report make sure that you
include the names of ALL the group members.
On conclusion of the activity we will all share and discuss the presentations and work toward a
common understanding.
You have learned that Agricultural extension is a fully fledged discipline. It is both the science
and art of bringing change to people’s behaviour. It is about an action for educating rural people

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to help them change and manage the change by themselves through programs and activities
that address people's needs and the priorities.
1. FAO, 2001. Agricultural and Rural Extension Worldwide: Options for institutional reforms
in the developing countries. ftp://ftp.fao.org/docrep/fao/004/y2709e/y2709e.pdf
2. Burton E. Swanson, 2008. Global Review of Good Agricultural Extension and Advisory
Service Practices FAO Rome ftp://ftp.fao.org/docrep/fao/011/i0261e/i0261e00.pdf
PowerPoint Presentation is attached here

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Topic Three: ExtensionEducation and Society
In the previous topic, we discussed the evolution of Agricultural extension as a fully-fledged
discipline and examined the differences between extension as a service and as a science. Now
under this topic we will be discussing how socioeconomic changes occur in society in terms of
expanding infrastructure, urbanization, and how they may require dynamism in extension. This
will be covered through reading, discussions, video cases and assessments you will be doing.
Learning objective
The objective of this topic is to enable you to understand the implications of the locale-specific
nature of farming systems and the effect of rapid development of information technology (IT) in
extension.
Learning outcome
At the end of the topic you should be able to analyse how the specific nature of farming systems
and the development of information technology affect the kind of changes required in extension
services.
Table 5: Assessment for topic 3
Assessment
Task Description Done
by
Estimated time
on task
Mark
Allocation
VideoInfrastructur
es.wmv
Reflection on
video
A three minute video will
be shown
Group 1 hour 1
Report A two page reflection
report on the lessons Group
1 hr15 minutes 2
TOTAL MARKS 3

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3.1 Extension and Information Technology Development
The continuing rapid development of telecommunications and computer-based information
technology (IT) is probably the biggest factor for change in extension, one which will facilitate
and reinforce other changes. There are many possibilities for the potential applications of these
technologies in agricultural extension. IT will bring new information services to rural areas and
farmers as users. Even if every farmer does not have a computer terminal, these could become
readily available at local information resource centres. Extension workers can be trained to help
farmers to access computers both individually and in small groups. The future will thus call for
more able, independent, client-oriented extension workers. The emphasis will be on the quality
of interaction between agent and client rather than on the movement of "messages" through a
hierarchical system.
Figure 1: Rural Electricity and ICT could create a new opportunity for future of extension
Figure 2: A Rural woman using computers
Recognition of the locale-specific nature of farming systems and the agricultural information
systems support the decentralization and devolution of extension services. This recognition also
implies that extension workers and farmers can be jointly involved in the verification and
adaptation of new technology, and thus that the extension workers acknowledge and respect
farmers as experimenters, developers, and adapters of technology. They could thus devote
more energy on facilitating communication within their local areas. The devolution of extension
services to become local organizations is a reasonable corollary of this. Developments in mass

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media technology, already apparent over a decade ago, will continue to support this localization
of extension effort.
ICT refers to technology which is used for the exchange of data through interaction or
transmission. It ranges from radio to satellite, mobile phone. Such tools have become more
accessible and affordable for the holder farmer today. ICT enabled extension services are
useful for improving the capacity and livelihoods of poor smallholders. One of the best
examples of these services is the use of the mobile phone short messaging system (SMS) to
provide livestock price information in Ethiopia. This can be expanded into providing information
to farmers about commodity prices, and other advisory services from a database with
information. ICT-enabled extension services can also be a tool to provide information on local
weather forecasts for farmers and pastoralists.
In resource-constrained environments one can use satellites or remote sensors (to gather
temperature data), Internet (to store large amounts of data), and mobile phones (to disseminate
temperature information to remote farmers cheaply). This would help to prevent crop losses and
mitigate effects from natural adversity. Software can be used to support financial management
for cooperatives a practice which is becoming more relevant in smallholder farming. Simple
accounting software has allowed cooperatives to manage production, aggregation, and sales
with increased accuracy.
3.2 ICT as a tool for Extension
The developed world has well developed ICT infrastructure which contributes to agricultural
information knowledge sharing and linkage. However in Ethiopia and similar countries ICT
development in rural areas is still in its early stages to heavily depend on it for extension even if
it is beginning to be used in various capacity building programs. ICT can be applied in extension
by creating online extension services for diagnosis of production problems, provision of
information on new technologies and marketing etc., continuous learning for extension workers,
facilitation of networking, interactive communication and partnership among the extension and
research system among others.
Internet speeds and cell phone coverage is increasing rapidly in Ethiopia where even rural
areas people are using it to access market information for their produce. In addition the
connecting of communities to electricity is expanding into rural areas. This coupled with the
emerging of rural towns and expansion of the road infrastructure is expanding the opportunities
for use of ICT in extension. More recently social media have been found to have great potential
and can be used for the facilitation of knowledge sharing and collaboration in agriculture.

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ASSESSMENT TASKS FOR TOPIC THREE
To enhance your understanding with respect to societal changes that requires changes in the
use of the more conventional methods and techniques of agricultural Extension
There is a need for you to develop a common understanding on the changes required in the
conventional methods and techniques of agricultural extension within the current context of
societal change.
WHAT (to do)
1. Watch a video film ( VideoInfrastructures.wmv) about changes in the rural society
brought about due to infrastructural development.
2. Based on what you learned through watching the video, as a group discuss the
changes that you think should occur in agricultural extension methods and techniques.
3. What are the lessons you learned from the video? Discuss this with your group (45
minutes)
4. Based on your group responses prepare and deliver 10 minute PowerPoint
presentation to the entire class (20minutes)
5. After each group presentation there should be further group discussion in which you
reflect on the lessons learnt (1 hour)
6. Prepare and submit a two page group report on the lessons to your instructor.
Please note: Make sure that you include the names of ALL the group members at the top of
your submission
On conclusion of the activities we will share and discuss on the presentations made and work

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This topic argues that the condition of ICT infrastructure rural areas continues to improve in
Ethiopia and elsewhere in Africa. Given these developments, extension has to look into
exploiting the available opportunities for e-extension. This approach implies the increased need
for capacity building in the area of infrastructure and human resources development.

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1. FAO 1993. The potentials of microcomputers in support of agricultural extension,
education and training. Rome: FAO.
2. ICT in Agriculture Sourcebook: Connecting Smallholders to Knowledge, Networks,
and Institutions. Found at :http://www.ictinagriculture.org/ictinag/node/105

17
Topic Four: ExtensionMethodsand Approaches
In the previous topic we discussed about how the conditions of ICT infrastructure in rural areas
is improving in Ethiopia and elsewhere in Africa and how to exploit the available opportunity for
e-extension. Now under this topic we are going to discuss about the alternative approaches of
extension, alternative ways of organizing it, and main approaches so far used globally.
Learning objective
To enable you to understand major goals and alternative ways of organizing extension services.
Learning outcome
At the end of this topic you should be able to reorganize alternative extension services of the
different approaches.
Assessment
Task Description Done
by
Estimated
time on task
Mark
Allocation
Field work
Field visits followed by
development of a video
Group
work
One day 2
Field work
4 Pages of report Group
work
4 hours 3
Field work
5 minute PowerPoint
presentation
Group
work
5 minutes 2
VideoResearch
Extension Framers
Linkage.wmv
Reflection on video
A three minute video on
participation of farmers on
extension will be shown
Group
work
15 minutes 1
Assignment
A four pages of
assessment report
Group
work
2.5 hours 2
TOTAL MARKS 10
4.1 Evolution of Alternative Agricultural Extension Approaches

18
Different technology generation and dissemination approaches have been developed and
implemented in developing countries since the early 1950s. A review of the principal
approaches is presented in the following sections. Transfer of information and skills has existed
since the emergence of permanent agriculture. Today's practice however is different in that the
process is dominated by organizations, and its scope has extended from disconnected local
events to a complicated large scale, and even worldwide activity.
4.2 Extension goals
In the past, the goal of extension work was shaped based on the features of the system such as
its organizational structure, the choice of clientele, its operational design, and the methods used
as well as the interest of the funding agency. However, two broader goals can be identified
namely, technology transfer and human resource development, in other words a technical or a
broader socioeconomic view of development.
 TechnologyTransfer
The research-extension-farmer linkage, especially in developing countries, is based on a simple
model referred to as the Research-Extension-Farmers linear model. It is a conventional way of
transferring technology developed in research system. Research plays a crucial role in
contributing to the development of new technology.
Figure 3: Energy saving stove technology introduction
 Human Resource Development

19
The human resource goal of extension is broader than that for technology transfer however the
goals are interrelated. Currently there is a view that human resource development is a genuine
goal of extension. The fact that Human resource development is an important desired outcome
of any extension system explains the role of extension in empowerment of the people.
4.3 Extension Approaches /Extension delivery alternatives
The choice of alternatives in delivering extension depends on many factors: The following are
the main alternative extension delivery mechanisms. Each mechanism of providing extension
services has its own features, advantages and disadvantages. These alternatives are as
follows:
a. Public or private, Government or nongovernment
b. Profit, non-profit or cost-recovery based
c. General, commodity based or Multipurpose or single purpose
d. Technology driven or need oriented
For further reading on this section refer to the recommended reading materials at the end of
the topic.
4.4 Extension Approaches in Ethiopia
In Ethiopia a range of extension approaches have been used. These will be discussed in
relation to the objectives, activities, and organizing agents and clients of each approach. You
will find out about the interesting historical developments in extension approaches in the linked
recommended reading materials.
The establishment of the land grant college at Haramaya (the then Alemaya college of
Agriculture and Mechanical Arts), Agricultural technical schools (Ambo and Jimma) as well as
area development projects such as ARDU, WADU and CADU, and the regular extension
activities under the Ministry of Agriculture are the main developments in the history of
agricultural extension in Ethiopia.

20
Figure 4: A farmer discussing about high yielding variety of vegetable crop
4.5 Approaches in Supporting Agricultural Innovation
Supporting approaches of agricultural innovation has changed over time. The National
Agricultural Research Systems (NARS) were the dominant approach before 1990. In the 1990s,
the Agricultural Knowledge and Information System (AKIS) become prominent concept while
recently; the concept of Agricultural Innovation Systems (AIS) is dominating literatures gaining
preference in terms of strengthening the broad spectrum of involvement of multiple actors in
science and technology development and dissemination of innovations.
In the following sections we will be discussing the similarity, differences, purpose, actors,
strengths and limitations of the three approaches to supporting agricultural innovations.
4.6 National Agricultural Research Systems (NARS)
The activities based on the National agricultural research systems (NARS) concept focus on a
strategy for strengthening research organizations by providing them with infrastructure facilities,
management capacity and other institutional support. The NARS comprises an institutional
system which is responsible for coordinating and implementing scientific research that
contributes to the growth of agricultural and natural resources.
4.7 Agricultural Knowledge and Information System (AKIS)
The Agricultural knowledge and information system (AKIS) links and integrates farmers,
researchers, Agricultural educationists, extensionists and encourages them to exploit and
promote reciprocated learning and to create, share, and make use of agriculture-related
technology, knowledge and information. Farmer communities are at the centre of the knowledge

21
triangle created. The AKIS concept recognizes that research is not the only means of
generating or gaining access to knowledge. Although the AKIS also focuses on research supply,
it gives much consideration to the links among the knowledge actors and the recognition of
farmers’ demand.
4.8 Innovation Systems
Supporting research systems possibly will add to the delivery of new knowledge and
technologies. However, this approach may not essentially advance the capacity for innovation in
the agricultural sector as a whole. In recent times the model of an innovation system that takes
into consideration holistic planning knowledge production and use, has gained in popularity. It
focuses on enabling attitudes, practices, governance, and policies that permit the knowledge to
be used for productive purposes. An innovation system can be referred to as system comprising
of actors in the agricultural sectors that collectively demand and supply knowledge and
technology, and the mechanisms and the rules by which these different agents interact.
The innovation systems focus not only on the science suppliers but also on the interaction and
totality of actors involved in innovation. It focuses on the factors that affect the demand and use
of new and existing knowledge in an original and practical way. Thus innovation is viewed within
a socioeconomic dimension and not simply as discovery and invention. The scope of innovation
includes not only technology and production but also takes into consideration a variety of factors
such as attitudes, practices, and new ways of working, management, and marketing changes.
The innovation systems concept emphasizes adaptive tendencies as a central element of
innovation capacity.

22
ASSESSMENT TASKS FOR TOPIC FOUR
(Click on the hyperlink to see the mark allocation table)
Objective of the assessment
To enhance your understanding of how alternative extension services and approaches could be
organized.
This activity will help the class develop a common understanding of the different approaches
and services of agricultural extension.
What (to do)
1. Form a small group and sitting in a semi-circle discuss the following 3 questions. (45
minutes)
a. With the help of your instructor select any of the eight Extension approaches and
assess the major characteristics, weakness and strengths of the approach.
b. What are the series of extension approaches and programs implemented since
1950s?
c. Choose any one of the extension approaches used in Ethiopia and discuss their
successes, strengths, and weaknesses.
2. Collect the group responses to the questions and use them to prepare a 10 minute
PowerPoint presentation and present it to the entire class (15 minutes)
3. Have a further group discussion based on the presentations (1 hour)
4. Watch a video (VideoSEPs.wmv) on the Participatory Extension Approach based on a
village stay of mid-career students. Then carry out the following tasks:
a. Reflect on the video shown and the lessons learnt
b. Develop a video case
5. Review the findings of the 3 activities you have just completed and individually prepare
and submit a 2 page report on these findings.
6. A field visit will be arranged at a later date to develop cases on innovation systems
analysis and gaps.
Please note: Although only 1 person is supposed to submit the group report make sure that the
names of ALL the group members are included.

23
On conclusion of the activities we will share and discuss the presentations and work toward a
common understanding
Summary of the Topic
This topic argues about the objectives of Extension, ranges of alternative approaches, purpose
of establishments of various institutions and projects which have led to the development
of Extension and changing approaches for supporting Agricultural innovation.
1. Agricultural and Rural Extension Worldwide,
http://www.fao.org/docrep/004/y2709e/y2709e05.htm
2. Belay, K. (2003), Agricultural Extension in Ethiopia: The Case of Participatory
Demonstration and Training Extension System, Journal of Social Development in Africa, 18
(1):49-83.
3. Belay, K. (2008). Linkage of Higher Education with Agricultural Research, Extension and
Development in Ethiopia, Higher Education Policy, 21 (2): 275-299.
4. Belay ,K.Evolution of Agricultural Extension Approaches in Sub-Saharan Africa, a Literature
Review
5. Belay ,K. State of Agricultural Extension in the Countrythe Contribution of Sasakawa Global
2000 (SG 2000) to Ethiopia
6. Rajalahti, R, Janssen, W. and Pehu, E. (2008), Agricultural Innovation Systems: From
Diagnostic toward Operational Practices, Agricultural and Rural Development Discussion
Paper 38, World Bank, Washington, DC http://www.ipms-ethiopia.org/Training-Materials

24
7. Daniel, T. 2010 Extension strategies and programs in Pastoral areas, chapter of a book on
Land use in pastoral areas PFE
8. Vince Ashworth. 2005 The challenges of change for agricultural extension in Ethiopia

25
Topic Five: ConceptualFoundation on ExtensionImpact
In the previous topic we discussed the different extension approaches. We also looked in to
extension approaches that have been tried globally and we also learned about various Ethiopian
extension approaches through the discussions and assignments you did. Now under this topic
we are going to discuss about relevant concepts used to measure extension impact.
Learning objective
To introduce you to the conceptual themes of measuring extension impacts
Learning outcome
At the end of the topic you should be able to apply the methods of measuring the impact of
extension.

26
5.1 The Impact of Agricultural Extension
Assessing the impact of extension is a difficult task. Even if it is difficult to assess the impact of
extension on production, the improvements in the use of improved technologies and the
subsequent increase in productivity levels in areas where intensive extension programs have
been undertaken are considered a positive contribution of agricultural extension. In Ethiopia, it
has been reported that extension programs have had a positive and significant impact on food
security and poverty reduction in general. Likewise, the programs have impacted household
fixed assets positively and significantly. Therefore, it is recommended to policy makers that
investing in extension contributes to reduction in poverty.
Figure 5: A farmer grown high yielding variety of potato crop
5.2 Measuring Extension Impact
Most extension impact studies do not consider all aspects when measuring impacts. Most
methods used to measure impacts show a statistical relationship between the quantity of
extension services made available to farmers and increases in awareness, knowledge,
adoption, and productivity. Farmer awareness, knowledge, adoption of technology or practices
(AKAP) and changes in farmers' productivity is a convenient method to see the ultimate
economic impact of extension. Changes in farmer behaviour will also be reflected in quantities
of goods produced, the quantities of inputs used, and in their prices. These, in turn, can be
measured as surplus, which is the added value of goods produced from a given set of inputs
made possible by the extension activities.
While the AKAP sequence has a natural ordering, resources in the form of skills and activities
by both extension staff and farmers are required. Knowledge requires awareness, experience,

27
observation, and the critical ability to evaluate data and evidence. Knowledge leads to adoption,
but adoption does not necessarily lead to productivity. Productivity depends not only on the
adoption of technically efficient practices but also on infrastructure and marketing. The AKAP
sequencing is related to the flow of new technical information, and to the existing state of un-
adopted technology. We can see this interrelationship more clearly in the context of productivity
gaps.
5.3 Statistical Methods and Issues for Economic Evaluation
Estimation of extension impact is subject to a number of problems which are also faced in the
evaluation of other public sector investments. The approach commonly used is a statistical
analysis relying on data measuring extension activities at the farm level. Alternatively, statistical
analysis can be undertaken where observations refer to aggregate extension services supplied
to a given region in a specific time period.
You have learnt that it is important to measure whether extension services are achieving their
intended socio-economic impact or not. There are two conceptual themes which are relevant to
measuring extension impacts. These are the awareness-knowledge-adoption-productivity
(AKAP) sequence and the "growth gap" interrelationship between extension and research.

28
1. Agricultural and Rural Extension Worldwide,
http://www.fao.org/docrep/004/y2709e/y2709e05.htm
2. Beyene, 2011. Lessons from impact evaluation studies on agricultural Extension in sub
Saharan Africa: why contradictory in results
3. Judy L. Baker, 1999.Evaluating the Poverty Impact of Projects: A Handbook for
Practitioners. Found at: www.pnud.ne/rense/Bibliothèque/BM01.pdf
MAP: From Evidence to Policy

29
Topic Six: ExtensionPolicy and OrganizationalIssues
In the previous topic we discussed about the measurement of extension impact. You also
shared practical examples from your field experience on measuring the impacts of extension. By
now you are familiar with the economic impacts of extension efforts than before. Now under the
current topic we shall discuss policy and organizational issues in extension.
Learning Objective
The objective of this topic is to acquaint you with Agricultural extension policy and organization
issues
Learning outcome
At the end of the topic the student should be able to analyse extension policies and design
sound policies applied in sustainable agriculture and rural development.
Table 7: Assessment for Topic 6
Assessment
Task Description Done by Estimated
time on
task
Mark
Allocation
Assignment
A two page
assessment report
Group
work
3 hr 25
minutes
3
TOTAL MARKS 3
6.1 Extension Policy
Maintaining effective extension policy is a recommended practice for the normal and stable
functioning of extension. Lack of realistic and stable extension policy is reflected in lack of clarity
in mission, functions, clients, organizational structures, program priority and responsiveness to
changes in the agricultural sector. Therefore, effective extension service delivery requires
formulating clear, comprehensive and responsive policy at different levels in the nation.
 The Scope of Extension Policy
In Ethiopia, Agricultural extension policy is a part of national development, poverty reduction
policy in general and of agricultural and rural development policy in particular. Therefore,

30
agricultural extension is the main policy instrument which governments use to stimulate
agricultural and rural development. The Ethiopian extension policy declares coordination with
research, input supply, and credit and marketing systems, as well as some flexibility to reflect
agro-ecological diversity. The policy has defined the mission and goals for agricultural
extension, the responsible agencies and personnel, the clientele to be served, and the broad
programmatic areas to be addressed.
 Extension Mission and Goals
Although extension has a broad and universal significance, its mission and goals may need to
be adjusted according to national objectives and the context and stage of agricultural and rural
development in a given country. This mission then should be reflected in a statement of goals
and objectives that are agreed upon and assigned to extension in a supporting policy document.
 Extension Approaches and Functions
National extension systems can pursue one of several different extension approaches in
implementing extension policy. Most extension systems in Ethiopia as well as similar developing
countries give primary attention to technology transfer, given national agricultural policies that
emphasize increasing food production and achieving national food security. Therefore, the
extension approach pursued should reflect the mission of extension, and thus define the
functions, programmes, and tasks that should be carried out by the extension.
 Coverage of Extension
Broadly speaking, the subject matter of extension is implied in the mission statement and even
in the title of the extension service. What differentiates between agricultural and rural extension
is the subject matter that the extension service will include in its programmes and the target
groups to be served among the rural population. Very narrow subject-matter coverage such as
the promotion of food and cash crops and animal production may invite a costly proliferation of
several specialized and uncoordinated extension initiatives. Broader subject-matter coverage,
such as promoting the entire farming system, sustainable agricultural and rural development,
leads to a more unified agricultural extension system. Another issue is whether the extension
system should include socioeconomic and sustainable development messages.
 Geographical Coverage
Geographical coverage can be an important policy issue because of both political and cost
implications. Most political leaders try to influence the geographical coverage of effective
extension service. When the extension funding is to be provided by different levels of
government (cost sharing), then the structure of extension reflect these different sources of
funding. Extension personnel will tend to be more responsible to those levels of government that
provide extension funding. For example, if local governmental units provide some extension

31
funding, then extension personnel will tend to be more responsive to the needs of farmers and
political leaders within these local government units than they are if all funding comes from the
national government. In short, having multiple sources of funding, especially from different
levels of government, will increase the number of shareholders and result in an extension
system that has a broader base of support and more responsive to stakeholders at the local
level.
 Clientele or Target Beneficiaries
A common criticism of extension services in developing countries is their neglect of the vast
number of small-scale farmers in favour of fewer numbers of large farmers, or the very limited
attention given to women farmers. This is a policy issue because of its implications for the
mission and goals of extension, the priorities for technology generation by research, the cost-
effectiveness of extension, and the socio-political goals of growth with equity and poverty
alleviation.
6.2 Organizational Issues in Extension Agencies
Under this sub topic four different forms of extension organizations and their distinguishing
feature will be discussed. The extension organization embodies different aspects of an
extension system, and it provides the management framework for the extension service. This is
a policy issue because it affects the scope, magnitude, and structure of the extension system,
including factors such as control, cost-effectiveness, and the impact of the extension service.
For purposes of illustration, examples of different countries will also be discussed. The other
policy issues needed to address in a national extension programs includes the quality and
number of the technical and professional staff in the organization, stability, and funding.
 Forms of extension organizations
Such organizations can either be:
a. Centralized organizations-Function from the top down. Central planning and
control dominates, and clientele participation and feedback in the programme are
generally limited.
b. Decentralized organizations- It is characterized by de-centralized extension
planning and programming, management, and the control of activities and resources
are vested in regional or local government
c. Cooperative types of extension organization and funding- A unique feature of
this form of extension organization is the partnership between the national and local
governments in funding, programming, and managing the activities and resources of
extension.
 Pluralistic forms of a national extension system.

32
This is an emerging form of extension organization by which many publicly and/or privately
funded organizations, including nongovernmental organizations (NGOs), are broadly
involving in agricultural extension programmes.
6.3 Extension Staffing Issues
By the nature of the mission and work that an extension system carries out, its worth to society
is largely reflected by the quality and number of the technical and professional staff in the
organization. These are issues that need to be addressed in the extension policy.
Figure 6: Field monitoring by extension staff from Haramaya University on performance of improved technology
6.4 Extension Funding
The most difficult and challenging policy issue facing extension today is to secure a stable
source of funding. With the widespread trend to cut government budgets, including structural
adjustment programmes, many policy makers have the impression that public extension is both
expensive and a drain on the government's limited resources.
In countries where funding support to extension is low, the funding for extension should be
increased to levels that reflect the anticipated economic rates of return and the social benefits
when public funds are properly invested and managed. The issue of funding extension
continues to be the most difficult policy issue faced by extension. This issue is complicated by
the increased demand for more extension services on the part of increasing numbers of farm

33
households who have fewer land and water resources. Furthermore, extension is being called to
integrate sustainable development messages into its extension programmes.
 Stability
A good extension policy promotes extension system stability, yet allows sufficient flexibility to
reflect the dynamic nature of the agricultural sector. Extension should not be rigid; rather, "It
should be responsive to all major groups of farm people and sufficiently inclusive to allow public,
private, and non-governmental organizations to contribute fully to the agricultural development
goals of the country". Frequent organizational changes within extension system, such as being
transferred from one government agency to another, directly impact the organization's
effectiveness. Such instability is costly in that trained staffs are poorly utilized and opportunities
for improved productivity will be lost.

34
ASSESSMENT TASKS FOR TOPIC SIX
Objective of the assessment task
To enhance your understanding of extension policies and how such policies are applied in
sustainable agriculture and rural development
To enable you to analyse the extension policies and extension policies in sustainable agriculture
and rural development
WHAT (to do)
Form a small group in a semi-circle seating arrangement and then complete the following tasks
using the following attached policy documents as references.
Agricultural Growth Program (AGP)
Growth and Transformational Plan
1. Refer to the Ethiopian agricultural extension and rural development policy documents
and then as a group, analyse how the policies were formulated and reflect on the
lessons learnt.
2. Using your group responses prepare and then give a 10 minute PowerPoint
presentation to the whole class
3. After the class presentations continue your group discussions. (15 minutes)
4. Prepare a five page group report of your analysis and the lessons learnt. (3 hrs)
Please note: Make sure that you include the names of ALL the group members.
.
On conclusion of the activities we will share and discuss the various presentations and work
We have learnt that the problems of maintaining an effective agricultural extension service can
be related to the lack of a rational policy or an unstable policy framework. Lessons from the past

35
can serve as a guide to the future in formulating relevant and useful extension policies in
developing countries. There is a need to devise policies that address both farmers' needs and
environmental concerns. The other policy issues needed to address in a national extension
programs should be the quality and number of the technical and professional staff in the
organization, stability, and funding stability.
1. Agricultural extension worldwide, www.fao.org
2. Ministry of Agriculture and Rural development 2010 Community level participatory
planning agricultural growth program Addis Ababa
3. Ministry of agriculture 2009 Agriculture Growth Programme (AGP) Guideline on Market
Centres and Physical Market Development MOA
4. Ministry of agriculture, 2009 Farmers training centers OPERATIONAL MANUAL
/GUIDELINE/ Addis Ababa
5. Ministry of Agriculture and Rural development, 2010 Guideline on Farmers’ Innovations
and Adaptive Research

36
Topic Seven: Organizational Linkages in Agricultural Extension
Service
In the previous topic we discussed agricultural extension policy and organizational issues
applied to many developing countries with a specific focus on Ethiopia. By now you should be
able to analyse similar policies in the future. Now under the current topic we shall discuss on
organizational linkages in agricultural extension services. You will be given time for discussion,
and do assignments.
Learning objective
The objective of this topic is to acquaint you with the need for extension to work with farmers
and their organizations to strengthen linkages in research and extension.
Learning outcome
On completion of this topic you should be able to mobilize, organize and empower farmers to
actively participate in research and extension systems.
Assessment
on task
Mark
Allocation
Assignment
A two page
assessment
report
Group work 3 hrs 25 minutes 3
TOTAL MARKS 3
7.1 The New Roles of Extension
Historically, extension has mainly involved in technology transfer. However, recently the need
for farmer cooperatives in providing various input, marketing, and educational services to the
farmers is growing. The demand for knowledge and skill in organizing farmers in to effective
cooperative has also increased. For instance, in Ethiopia cooperatives of different kinds are
flourishing both the number and capital. In this aspect extension is expected to take a leading
role in organizing and empowering farmers. Community mobilization and facilitation skills have

37
to be part of training and education programmes for both the medium and higher level Extension
professionals.
 Empowering Role of Extension
The empowerment role can be a foundation of the new approach to extension. Extension
professionals need to develop a new philosophy where their role is to help farmers and rural
communities organize themselves and take charge of their growth and development.
 Human Resource Development Role
The human resource development approach empowers people and has implication to all other
roles. The entire philosophy of human capacity building is to encourage rural communities to
understand and to improve their planning, implementation, and monitoring skills of development
programs.
Figure 7: Community Training on natural resource management
7.2 Farmer organizations
Farmer organizations (FOs) can be grouped into two types:
 Community-based, resource-oriented organizations. This type of organization could
be a community level cooperative or association dealing with inputs needed by the
members to enhance the productivity of their businesses based on land, water, or
animals.

38
This group of organizations can generate income from the sale of inputs and outputs.
The income can then be put back into the organization by spending it on extension, data
generation, business planning, and administration. It is essential to have professional
and honest management with constant monitoring and periodic rounds of evaluation.
 Commodity-based, market- oriented organizations. These organizations specialize in
a single commodity and opt for value-added products which have expanded markets.
They are designated as output-dominated organizations. These FOs are generally not
small and have to operate in a competitive environment. Research, input supply,
extension, credit, collection of produce, processing, and marketing are all integrated to
maximize the returns on the investments of the members who invested in the collective
enterprise.
Figure 8: Method Demonstration on Broad Based Maker Technology

39
ASSESSMENT TASKS FOR TOPIC SEVEN
(Click on the hyperlink to see the mark allocation)
The task aims to enhance your understanding of how to empower farmers so that they can
actively participate in research and extension systems.
The tasks will teach you how to motivate farmers to organize themselves.
What (to do)
Form a small group and sit in a semi-circle and complete the following tasks:
1. Discuss ways in which farmers could be organized into a group.
2. Discuss the social action model with regards to organizing farmers.
3. Collect the group responses and use them to prepare and then present a 10 minute
PowerPoint to the class
4. Continue with group discussions after the class presentations (15minutes)
5. Prepare and submit 2 pages of group report on your findings. (3 hours)
your submission
Feedback from the group/facilitators)
towards a common understanding.
You have learned that extension facilitates the empowerment of farmers through their
organizations, by allowing more local resources to be mobilized and helping in the efficient
utilization of resources on a sustainable basis. Extension has becoming increasingly
demanding, location-specific and flexible, and often the need for quick decisions which calls for
extension reforms. In this regard the main direction of reform extension service is towards
decentralization of services with the firm belief that the services should be closer to the client at
grass root level, so that it becomes more relevant.

40
2. Belay, K. 2008, Linkage of Higher Education with Agricultural Research, Extension and
Development in Ethiopia, Higher Education Policy, 21 (2): 275-299.
3. Belay ,K ,2003 State of Agricultural Extension in the Country the Contribution of
Sasakawa Global 2000 (SG 2000) to Ethiopia
4. Belay Kassa2003 Agricultural research and extension linkages in Ethiopia Extension A
historical survey

41
Topic Eight: Gender Issues in AgricultureExtension
In the previous topic we discussed the growing role of extension in organizing and empowering
farmers. Cooperatives are increasing and diversifying their activities and now play an important
role in improving livelihoods of the rural community. Their contribution to the national economies
is also improving. They are becoming key actors in innovation systems. In the current topic we
shall discuss the Gender dimension of Agricultural extension services.
Learning objective
The objective of this topic is to give you insights into the Gender issues relating to agricultural
extension.
Learning outcome
The students should be able to do gender analysis in Agricultural extension and design
strategies to improve Gender equity in extension programs/ services
Assessment
on task
Mark
Allocation
Field visit
Gender analysis
exercise
Group
work
6 hrs 2
Assignment
A four page
assessment
report
Group
work
3 hrs 35 minutes 3
TOTAL MARKS 5

42
8.1 Gender in Agricultural Extension
Classically in extension, a household is conceptualized as a programme unit. A household
consists of individuals working in similar ways towards a common goal under the leadership of a
male head. However, in reality the household is a much more complex and dynamic social
entity. While it is useful to draw attention to the fact that there is division of labour along gender
lines and it has profound implications for the organization of agriculture, men's and women's
responsibilities and privileges vary along socio-cultural and socioeconomic lines specific to a
particular time and place. The key role played by women in agriculture in the past was generally
not acknowledged in government data and decision-making. This situation has changed over
the last two or three decades, and much has been achieved in giving recognition to the
importance of women in the agricultural sector. Gender mainstreaming is the current global
approach in advancing gender equality and equity. At the level of national government there is a
move towards incorporating a gender perspective into policies, plans, programmes and projects
to ensure that these impact on women and men in an equitable way.
The advantage of a gender mainstreaming approach is that it allows for the advancement of
gender equality and equity regardless of whether it is women or men who are disadvantaged
and whose position needs to be addressed. In some regions and sectors, for example, women
may be in a more advantageous position than men and gender analysis can reveal this.
However, given the fact that historically it is women, who have tended to be disadvantaged, and
that a number of inequalities remain, projects and programmes may need to target women
specifically in order to bring about gender equality.
Much has been written about the past failures of government extension services in reaching
women farmers and the cultural bias which has in many countries prevented women from active
participation in group training, extension meetings and most importantly, access to inputs such
as fertiliser and credit. These services have been predominantly staffed by men and they have
tended to direct their services to male farmers or heads of households, excluding female-
headed households and women members of male-headed households. However, any
consideration of gender in relation to these points must be considered in the context of the
changes which are taking place.

43
Figure 9: A woman farmer participated in growing high yielding vegetable variety
8.2 Improving Women's Access to Extension
Agricultural extension strategies traditionally have focused on increasing production of cash
crops by providing men with training, information, and access to inputs and services. This male
bias is illustrated in farmer training centres, which have been established to provide residential
training on technical subjects. First, most of the training centers do not provide separate
washing and sleeping accommodations for women and do not provide facilities for the care of
babies or young children which may not attract women to attend training programs. Second,
women's daily workloads do not usually allow them to be absent from home for residential
training; even attending short courses may cause overwhelming problems in arranging
substitute care for children or the home. And third, even where attendance of women is quite
high as a proportion of the total, women are given instruction mainly in home management and
craft subjects and not in technical agriculture.
Further, extension services have been staffed predominantly by men. Only in countries such as
the Philippines have women field staff been deployed in sufficient numbers and with sufficient
resources to become effective agents of change among women farmers. The recommended
selection criteria, such as title to land, literacy, or cooperative membership, as well as male
extension staff's assumptions about women's roles in farming, have usually excluded women
involvement.
In some countries, individual contact has been complemented by group contact, but not only,
where it may be difficult for male change agents to have any type of contact with individual

44
women. In many cultural settings, group extension significantly increases women's access,
because the group context calms fears that may arise out of interacting with a male extension
agents.
Figure 10: A woman with her partner participated in extension program
 Gender in Research and Extension in Ethiopia
Initially, the conventional extension approach to female farmers was related to the reproductive
and domestic roles that underestimated the productive role. The gender aspect was not
recognized as a significant factor in designing the rural development strategies used. All the
focus of extension services targeting women farmers were associated with their traditionally
accepted domestic roles (more on household management, nutrition, cooking, and family
planning). This home economics extension program was an important way of reaching women
farmers, and could have been more effective if it had been addressing the productive role of
women as well.
Development policy makers and planners are becoming increasingly more aware of the crucial
contributions of women farmers to agricultural production and food security. Nevertheless,
agricultural policies on the whole still do not address the needs of women farmers adequately.
Where the roles and needs of women farmers are recognized in policy, this tends not to be
adequately translated into practice in agricultural development programs and planning.
Agricultural research also gives inadequate attention to women farmers and their needs. As has
been pointed out, for example, women and men farmers are often responsible for different
agricultural tasks. Research is generally focused on the improvement of production and
technologies for men agricultural tasks, while those of women are neglected. In addition to this,
female-headed households are even more invisible to researchers, donors and policy makers.

45
Therefore, despite a remarkable growth and expansion of institutions and programs, Ethiopia’s
agricultural research system still has some gaps. These gaps include lack of gender as a part of
the research organizational structure, program formation, as well as research trials/experiments
initiation, review and approval procedures.
8.3 Improving Training Programmes for Women
The following suggestions are made for improving and redesigning extension training
programmes for women:
1. Adapt programmes to women's needs and skills.
2. Allow sufficient time to enable women to acquire new skills and adjust schedules to fit
women's existing workloads.
3. Provide training in agricultural and other productive activities, not just home and family
welfare topics.
4. Emphasize activities for which there is an actual income-generation potential.
5. Ensure the involvement and full participation of women from poorer and less educated
backgrounds.
6. Use trainers who are not only technically competent, but also understand the needs and
aspirations of rural women.
7. Provide practical field experience in the use of innovations.
8. Shift more resources to community -based training rather than residential training.

46
ASSESSMENT TASKS FOR TOPIC EIGHT
(Click on the hyperlink to see the mark allocation)
To enhance your understanding of how do gender analysis in agricultural extension.
This activity will teach you how to design suitable strategies to improve gender equity in
extension programs/ services.
What (to do)
Complete the following tasks:
1. A field visit will be arranged to a village
2. At the village you will carry out a gender analysis exercise to assess the extension
services offered in the village. (6hours)
3. What lessons did you learn from the gender analysis exercise?
4. Based on your findings prepare and make a 10 minute PowerPoint presentation to the
entire class.
5. Continue with group discussions after the class presentations.(25 minutes)
6. Prepare and submit a four page report on the lessons learned from the village gender
analysis exercise.(3 hours)
your submission
Feedback from the group/facilitators)
towards a common understanding.
Summary of the Topic
Agricultural extension strategies traditionally have focused on increasing production of cash
crops by providing men with training, information, and access to inputs and services. This male
bias is illustrated in farmer training centres, which have been established to provide residential
training on technical subjects. However, development policy makers and planners are becoming
increasingly more aware of the crucial contributions of women farmers to agricultural production
and food security. Nevertheless, agricultural policies on the whole still do not address the needs
of women farmers adequately. From your field visit, you have understood the situation through

47
gender analysis in agricultural extension and discussion on how to design improvement in
gender equity in extension programs/ services

48

49
Topic Nine: Strengthening Research-Extension-Farmerlinkages
In the previous topic we discussed about the gender issues in agricultural extension. The
importance of gender analysis and gender mainstreaming were also discussed. By now you
have an insight into the gender perspectives of agricultural extension. Now under the current
topic we shall discuss on how to strengthen research-extension-farmer linkages.
Learning objective
The objective of this topic is to acquaint you with the important roles that farmers and farmer
organizations can play in the development and dissemination of technology.
Learning outcome
You should be able to design mechanisms to improve linkages among the farmers and farmer
organizations with the research and extension in innovation systems.
Assessment
time on task
Mark
Allocation
Assignment
A two page
assessment report
Group
work
2.5hours 2
Assignment
Two page of report Individual 2.5 hours 2
VideoResearch
Extension Framers
Linkage.wmv
Reflection on video
A three minute video
will be shown
Group 1 hour
TOTAL MARKS 4

50
9.1 Agricultural Technology Development
Technology is the application of knowledge in practical production purposes. Generally,
technology solves problems of humankind for the purpose of improving life. Agricultural
technology is related to the daily life of the rural people. Agricultural technologies can be
categorized into two major types:
a. Material technology, where knowledge is applied into a technological product such as
tools, equipment, improved varieties or hybrids, improved breeds of animals.
b. Knowledge-based technology such as the technical knowledge, and management
skills.
The transfer of material technology to farmers generally involves the production, distribution,
and sale of technology products. Therefore, the transfer process for material technology
requires training and the disseminating of technical knowledge and management skills. On the
other hand, most knowledge-based technologies are generally taught through farmers
vocational training programs.
It is important to note that different types of crop or livestock technologies have both hardware
and software components. For example, a new crop variety, as a type of material technology,
cannot be fully exploited without having a complementary set of agronomic or crop management
practices, including pest management. Likewise, improved breeds of livestock generally require
higher levels of management, including improved nutrition, housing, and preventive health
practices. Therefore, the functional relationship or linkages, both within and across different
categories of technology, must be carefully examined.
9.2 Systems Analysis in Technology Development and Transfer
Systems analysis is an effective procedure to use in identifying linkage problems, since it is a
problem-solving methodology. A system is an organized set of functions and linkages that can
be managed to achieve a specific goal or set of objectives. Every system is a part of larger
system, is composed of subsystems and share common properties with other system.
Therefore, systems analysis helps in making clear the functions and linkages within an
Agricultural technology system and extension system. Technology development and transfer
activities in agriculture involve complex, interdisciplinary processes and inter institutional
relationships. Systems analysis help managers to analyse, manage, and monitor the various
functions and linkages of the technology development and transfer.
9.3 Mechanisms to solve Linkage Problems
Linkage help to improve resource use by avoiding the duplication of effort and ensuring critical
tasks which do not fall through the institutional cracks. In an effective ATS, numerous groups
depend on one another to develop improved technology to farmers.

51
The two basic types of linkage mechanisms are organizational and managerial. Organizational
mechanisms involve the structural modification of the research and/or extension organization or
the organizations that are involved in an ATS. The other major type of linkage mechanism
involves a range of managerial interventions. The managerial linkage mechanisms include
resource allocation procedures such as allocating time and financial resources for specific
linkage activities. The actual types of linkage mechanisms between research and extension
could be horizontal linkages which generally involve planning, review, and collaborative
activities. While vertical linkages with each organization tend to involve resource allocation,
training, and communications etc.
Figure 11: Farmers interaction with extension enhance linkages
9.4 Farmers’ Linkages with their Organizations
Organizational mechanisms within an extension system include improving planning and
feedback linkages with farmers and their organizations. Farmers can be formally represented on
permanent extension advisory committees at the district, regional, and national levels. In
general, members in these advisory committees would be elected by farmers through their
respective organizations, from the bottom up. Finally, there should be crop, livestock, and/or a
general research advisory panel organized at the provincial and/or national level to provide the
opportunity for stakeholder input into research policies, priorities, and other concerns that cut
across the research system. At these higher system levels, agribusiness representatives (input
suppliers and processors) may join farmers in being represented on these research and
extension advisory committees.
In addition to these formal linkage mechanisms, both research and extension personnel would
be expected to have regular, informal contacts with different groups of farmers in their

52
respective service area. These linkages would occur through farmer participation in RRA or
PRA activities (periodic needs assessment); also, they would occur while carrying out joint on-
farm trials and demonstrations and during meetings and field days where farmers would have
the opportunity to articulate different problems and concerns. The value of both formal and
informal farmer feedback systems depends, in large part, on whether research and extension
personnel, including senior management, are listening to what farmers and their representatives
are saying. Too often, research and extension have become top-down, bureaucratic
organizations that are not receptive or responsive to the needs of farmers. However, to become
demand driven, research and extension organizations, directors, specialists and other research
and extension personnel must be listening to what farmers are communicating through both
informal and formal linkage mechanisms.
ASSESSMENT TASKS FOR TOPIC NINE
(Click on this hyperlink to see the marks allocation)
To enhance your understanding of the roles that farmers and farmer organizations play in the
development and dissemination of technology
Why to do it? (Motivation for doing the activity)
These tasks will enable you to better understand the mechanisms used to improve linkages of
farmer organizations with the research and extension in innovation systems.
What (to do)
Watch a 10 minute video (VideoResearch Extension Framers Linkage.wmv) entitled “Farmer
interaction with researcher and extension workers” then answers the following questions:
1. What constraints did you observe in the effective rollout of agricultural technologies?
2. How these constraints can be overcome?
3. What are the lessons you have learnt from the video case?
4. As a small group prepare and present to the whole class a 10 minute PowerPoint
presentation on the lessons learned.
5. After all the presentation further group discussion will follow.

53
FEEDBACK from the group / facilitators
On conclusion of the activities we will share and discuss on the presentations and work toward
a common understanding.
You have learnt that there should be close working relationship between agricultural research,
extension, farmers and farmer organizations. In addition, the important roles those farmers and
their organizations can play, in disseminating technology, providing effective feedback, setting
priorities and improving relevance of programs should be appreciated by research and
extension.

54
2. Belay, K. (2008), Linkage of Higher Education with Agricultural Research,
Extension and Development in Ethiopia, Higher Education Policy, 21 (2): 275-
299.
3. Belay Kassa2003 Agricultural research and extension linkages in Ethiopia
Extension: A historical survey.

55
Topic Ten: Extension's Role in SustainableAgriculturalDevelopment
In the previous topic we discussed how to design mechanisms to improve linkages among the
farmers and farmer organizations with the research and extension in innovation systems. Now
under the current topic we shall discuss about the role of extension in sustainable agricultural
development.
Learning Objective
The objective of this topic is to familiarize you with the role extension can play in sustainable
agriculture and rural development and the challenges in its application.
Learning outcome
On completion of this topic you should be able to apply extension techniques to overcome the
challenges in sustainable agriculture and rural development.
Assessment
time on task
Mark Allocation
Assignment
Two page of
report
Group 3 hours 2
Discussion PowerPoint
presentation
Group 1o minutes
Reflection
One page
report
Group 1 hour 1
TOTAL MARKS 3

56
10.1 Emerging challenges for sustainable agriculture
In the recent past, agricultural development policies have been remarkably successful at
emphasizing external inputs as the means to increase food production. This has led to growth in
global consumption of pesticides, inorganic fertilizer, animal feed-stuffs, and tractors and other
machinery. These external inputs have, however, raised the issue of environmental concern.
The basic challenge for sustainable agriculture is to make better use of internal resources. This
can be done by minimizing the external inputs used, by regenerating internal resources more
effectively, or by combinations of both at optimum level.
Figure 12: Natural resource Conservation Activity
Evidence is now emerging that regenerative and resource-conserving technologies and
practices can bring both environmental and economic benefits for farmers, communities, and
nations. They have made use of resource-conserving technologies such as integrated pest
management, soil and water conservation, nutrient recycling, multiple cropping, water
harvesting, and waste recycling. In all, there has been action by groups and communities at the
local level, with farmers becoming experts at managing farms as ecosystems and at collectively
managing the watersheds or other resource units of which their farms form a part. However, the
challenges in this respect are that most policies still actively encourage use of high level of
external inputs and technologies.

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