Presentation given at National Association of Realtors Association Executives Institute Conference in Quebec City. April 16 - 20, 2010. Slides loose a lot without the verbiage behind them!

1. The Art of Engaging Members and Consumers with Technology Jay Thompson Broker / Owner Thompson’s Realty PhoenixRealEstateGuy.com @PhxREguy

2. Tools for Engagement Blogs Facebook Pages Twitter Email

3. Blogs  Advantages Detailed information Interaction through comments Inexpensive hard dollar cost Wide reach

4. Blogs  Disadvantages Time Legal concerns Building awareness

5. FacebookPages  Advantages Relatively widespread reach Multiple admins appear as one Easy to update

6. Facebook Pages  Disadvantages Can get spammy Tends to be one-way Individual admins appear as one Building awareness

7. Twitter  Advantages Zero hard dollar cost Hip and trendy Drive awareness to other things One person can manage

8. Twitter  Disadvantages Limited scope & reach Very short messages Building awareness

9. Email  Advantages Instant deployment Flexible message length Universal use

10. Email  Disadvantages Can’t reach consumers Difficult to measure Gets lost in the noise One-way communication

11. Resources Wordpress.org Association Blogs VARBuzz.com Blog.AAROnline.com Facebook.com AreWeConnected.com Twitter.com TweetDeck.com Hootsuite.com MailChimp.com, ConstantContact.com