Conversion Optimization for your Site / Blog

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Tools for "Conversion Optimization" of your web site / blog. Turn clicks to clients. Presented at RE Tech South. Atlanta, GA 4/1/2011

Imóveis

Conversion Optimization
Jay Thompson
@PhxREguy
PhoenixRealEstateGuy.com

RE Tech South 2011 #retso

What

Why

How

Jay Thompson @PhxREguy
PhoenixRealEstateGuy.com RE Tech South 2011 #retso

Jay Thompson @PhxREguy
PhoenixRealEstateGuy.com RE Tech South 2011 #retso

like SEO

Jay Thompson @PhxREguy
PhoenixRealEstateGuy.com RE Tech South 2011 #retso

like SEO

but not.

Jay Thompson @PhxREguy
PhoenixRealEstateGuy.com RE Tech South 2011 #retso

Changing
"Advanced" to "Detailed"
29% increase in CTR

Jay Thompson @PhxREguy
PhoenixRealEstateGuy.com RE Tech South 2011 #retso

Contrasting button colors

12% increase in CTR

Jay Thompson @PhxREguy
PhoenixRealEstateGuy.com RE Tech South 2011 #retso

Moving search form to
top of sidebar:

41% increase in usage

Jay Thompson @PhxREguy
PhoenixRealEstateGuy.com RE Tech South 2011 #retso

Heat maps

Jay Thompson @PhxREguy
PhoenixRealEstateGuy.com RE Tech South 2011 #retso

Quick Visual Tests

Jay Thompson @PhxREguy
PhoenixRealEstateGuy.com RE Tech South 2011 #retso

A/B Testing

Jay Thompson @PhxREguy
PhoenixRealEstateGuy.com RE Tech South 2011 #retso

Google URL Builder

Jay Thompson @PhxREguy
PhoenixRealEstateGuy.com RE Tech South 2011 #retso

Questions?

Jay Thompson @PhxREguy
PhoenixRealEstateGuy.com RE Tech South 2011 #retso

Heat Maps Quick Visual Tests
• CrazyEgg.com • ClueApp.com

• LabsMedia.com • FiveSecondTest.com

• ClickTale.com
A/B Testing
• VisualWebsiteOptimizer.com
URL Builder:
• Google it. The URL is stupid long

Browser Size: Browsersize.GoogleLabs.com

Jay Thompson @PhxREguy
PhoenixRealEstateGuy.com RE Tech South 2011 #retso

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Conversion Optimization for your Site / Blog

1. Conversion Optimization Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

2. What Why How Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

3. Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

4. like SEO Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

5. like SEO but not. Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

6. Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

7. Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

8. Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

9. Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

10. Changing "Advanced" to "Detailed" 29% increase in CTR Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

11. Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

12. Contrasting button colors 12% increase in CTR Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

13. Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

14. Moving search form to top of sidebar: 41% increase in usage Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

15. Heat maps Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

16. Quick Visual Tests Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

17. A/B Testing Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

18. Google URL Builder Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

19. Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

20. Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

21. Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

22. Questions? Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

23. Heat Maps Quick Visual Tests • CrazyEgg.com • ClueApp.com • LabsMedia.com • FiveSecondTest.com • ClickTale.com A/B Testing • VisualWebsiteOptimizer.com URL Builder: • Google it. The URL is stupid long Browser Size: Browsersize.GoogleLabs.com Jay Thompson @PhxREguy PhoenixRealEstateGuy.com RE Tech South 2011 #retso

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Conversion Optimization for your Site / Blog

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