AppAcademy #6 Oslo: Global Trends - Apps, Mobile, Social & Big Data

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Keynote presentation @ AppAcademy #6 Oslo in collaboration with Silicon Vikings - Global Trends; Apps, Mobile, Social & Big Data. The age of the mobile "Tidal Wave"

Technology Business

AppAcademy #6
June 19, 2013
Global Trends
Apps, Mobile, Social, & Big Data
Zebra Studios AS ©2013

Mobile "Tidal Wave"
Zebra Studios AS ©2013

Mobile "Tidal Wave"
Zebra Studios AS ©2013
"The single most important top-level
trend is the shift to mobile"
Max Levchin
PayPal

What is "Mobile"
Zebra Studios AS ©2013
● Mobile phones
● Tablets
● Wearable tech
● Automotive
● Industrial internet
● Internet of things

Changing consumer patterns
Zebra Studios AS ©2013
Consumer trust in source of advertisement
*source: Nielsen Global Trust in Advertising Survey
Online consumer
reviews
70% 92%
Recommendations from
friends & family
Paid TV, magazine, &
newspaper ads
47%33%
Paid online, social
media ads

Game Changer
Zebra Studios AS ©2013
How is the mobile "Tidal Wave"
driving global trends?

Gartner's Hype cycle
Zebra Studios AS ©2013http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp
Source: Gartner
TECHNOLOGY
TRIGGER
TROUGH OF
DISILLUSIONMENT
SLOPE OF
ENLIGHTENMENT
PLATEAU OF
PRODUCTIVITY
PEAK OF
INFLATED
EXPECTATIONS
VISIBILITY
MATURITY

Hype cycle: Apps
Zebra Studios AS ©2013Source: Gartner Aug 2012 http://www.gartner.com/newsroom/id/2124315
Speech-to-
Speech
Translation
Gamificatio
n
HTML5
App
Stores

Global Trends: Apps
Zebra Studios AS ©2013
● At peak of inflated expectations
● Business models are innovating or dying
● Utilizing new trends for innovation

Social
Analytics
Hype cycle: Social
Zebra Studios AS ©2013Source: Gartner Aug 2012 http://www.gartner.com/newsroom/id/2124315
Activity
Streams
Cloud
Computing

Global Trends: Social
Zebra Studios AS ©2013
● Has entered trough of disillusionment
● Consolidation of major players
● Niche & specialization innovation

Hype cycle: Big Data
Zebra Studios AS ©2013Source: Gartner Aug 2012 http://www.gartner.com/newsroom/id/2124315
Internet of
Things
Complex
Event
Processing
Big Data

Global Trends: Big Data
Zebra Studios AS ©2013
● Not yet entered peak of inflated expectations
● Healthy amount of capital investment
● Fighting technology standards & protocols
● Exponential growth of data requires advancement in
storage and processing

Zebra Studios AS ©2013
Global Trend drivers
Mobile
Eclipsing PC internet11
Data
Exponential growth
22
Consumers
Changing behavior
33

Global Trends
Apps, Mobile, Social, & Big Data
Phillip Grønvold
E: phillip@zebrastudios.net
T: @zebra_studios
Zebra Studios AS ©2013

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Ever since the iPhone was launched in 2007, consumers have increasingly become accustomed to touchscreen technology. Microsoft's touch centric Windows 8 release across tablets, laptops, phones and kitchen countertop computers was met with a mix of delight and dismay. Nintendo, Sony and Microsoft have rolled out gestures as the main way to play an increasing number of games on their platforms. Samsung's Galaxy S series phones allow hand waving gestures to silence calls, pause movies and more, but frustrate users with the lower battery life. So how are we doing as an interface industry? As touch and gestures rollout to more and more devices and the enabling technology of controller chips and sensors improves, we should see any consumer discussion of touch fade from view as the use of the touchscreen becomes as natural as breathing. The reality is, as cost pressures increase, performance is dropping, and what should be a seamless user experience is becoming pitted with potholes of poor performance, manufacturing quality issues, and nonintuitive integration. This presentation to the attendees of the IHS 2014 Touch, Gesture, Motion conference discussions the latest consumer experience research of Argus Insights. Covering market segments ranging from Wearables, Tablets, Laptops, Smartphones and more, Dr. Feland details what is working and what isn't with touch technologies.

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Recent analysis presented at the Telecom Council's Deep Dive on Entertainment examining consumer entertainment activities across connected devices, including Smartphone, Tablets, Laptops, and All-In-Ones. The presentation details which behaviors are top of mind for consumers among Doing Work, Surfing the Web, Watching Movies, Playing Games or Listening to Music. The presentation also dives deep into how consumer entertainment behaviors differ between smartphone and tablet brands. Argus Insights is a new type of market intelligence company, founded by tech industry veterans looking for better ways to connect the dots between technology innovation and consumer adoption. Argus Insights sits between traditional research firms, and Social Analytics companies, to provide focused and actionable analysis on where consumers are taking the market, who is winning and why. More than just a buzz meter, proprietary consumer demand metrics have beaten Wall Street estimates on iPhone unit sales 10 of the last 12 quarters. Global coverage of Smartphones, Wearables, Tablets, Home Automation, Internet of Things and more lets Argus Insights bridge intelligence gap between the quarterly forecasts. Real-time analytics cut through the branding buzz to expose how technology and innovation are driving consumer adoption.

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Although you might be in B2B marketing, I think you want to know about what's currently happening in the consumer world. There are definitely some early warning signs of trends that are coming your way... ---- Communication with motion Not so long ago, in March 2013 to be precise, Red Bull organized the Red Bull Crashed Ice Kinect– Digital World Championship. In this competition, Red Bull uses a Microsoft Kinect. This is just a first example we all know, of how people interact with technology today. There are more examples: Nike has Nike+, in which a smartphone app logs your exercise activities. You can then share your walking, running, or biking results with your friends on social networks. They now also developed "Nike Fuelband": it's another wearable electronic which looks like a wrist watch. Little lights indicated how much exercise you had that day, indicating if you reached your exercising goals for that day. ---- People want instant access to information The encyclopedia Britannica printededition stopped being printed after 200 years this year. That’s because people consume information differently today. Today, people want instant access to information. What's the weather going to be today? Where are the traffic jams? What's the name of this street? Instant access to information, that's what they want. That’s why you have Google Glass today and maybe an Apple iWatch in the future. Further down the road we have LCD contact lenses knocking on our door: researchers of the university of Ghent (Belgium) are working on LCD Contact Lenses which would display information on or retina when we need it. Crazy? maybe. But that's what they said of the first "Nokia Communicator". Who would carry that clunky brick in his pocket? Now we are all having large smartphones. ---- Disappearing user interfaces Bart De Waele (@netlash) recently pointed me out to this trend: buttons are disappearing. And it's true: we all now have tables and smartphones in which we expect these things to be "swipe" and "touch". Increasingly technology is removing the natural barriers we had before (keyboard and mouse). These old user interfaces are now replaced with touch, gesture, motion, and voice. We only have to wait before "odor" is added to that list. Oh wait, "odor" is already part of that list: Smell-O-Vision developed a small extension to your smartphone capable of releasing "odors". They claim it enhances the gaming experiences by adding e.a. gunpowder scents. Or you could send a text message that included a romantic perfume scent. Continue reading on my blog : http://www.b2Bmarketingexperiences.com

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This is a historic moment. We are on the cusp of a new generation of mobile computing. Latency-free 5G broadband networks, Artificial Intelligence (AI) and Augmented Reality (AR) technologies will converge in the next five years to change the world as we know it. Our devices will change dramatically and change us in ways no one can fully predict. Convergence tells the story of Augmented Reality, a new technology that’s seeping into every smartphone and every workplace. But the smartphone is just the beginning. We will soon wonder how we put up with its miserable form for so long. In this presentation of key ideas from his new book, author and Forbes columnist Charlie Fink will discuss how the convergence will lead to head-worn, interoperable AR/VR glasses and, ultimately, to wearable, invisible, computing. The book uses a kind of AR called "marker AR," to allow readers to use their smartphone to bring pages to life in surprising and entertaining ways to illustrate how the world, and everyone it, will be painted with data. More than a book about technology, this is about an evolutionary change in humankind.

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5. Changing consumer patterns Zebra Studios AS ©2013 Consumer trust in source of advertisement *source: Nielsen Global Trust in Advertising Survey Online consumer reviews 70% 92% Recommendations from friends & family Paid TV, magazine, & newspaper ads 47%33% Paid online, social media ads

7. Gartner's Hype cycle Zebra Studios AS ©2013http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp Source: Gartner TECHNOLOGY TRIGGER TROUGH OF DISILLUSIONMENT SLOPE OF ENLIGHTENMENT PLATEAU OF PRODUCTIVITY PEAK OF INFLATED EXPECTATIONS VISIBILITY MATURITY

13. Global Trends: Big Data Zebra Studios AS ©2013 ● Not yet entered peak of inflated expectations ● Healthy amount of capital investment ● Fighting technology standards & protocols ● Exponential growth of data requires advancement in storage and processing

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