International Prices Index The market prices correspond to the average selling prices in the particular country.

1. - 0 -
Contents:
Page 1: Rowento 6010
Page 2: Black & Decker KS 1500 LK
Page 3: Desigual Macbee Seduccio
Page 4: Thermaltake Tt eSPORTS Shock (white)
Page 5: Epson WorkForce WF-7525
Page 6: Hugo Boss Orange Opistol (blue)
Page 7: Methodology
[search keywords are to be found under “Methodology”]

2. - 1 -
Product household electronics
Rowenta 6010 (flat iron)5
Overview strongest market
Market situation
Market prices in € : 35.95 – 59.50 (Ø 46.10) UK
Marketing costs in € : 0.16 – 1.47 (Ø 0.46) Poland
avg. range in figures : 720 – 12,100 (Ø ca. 4,203) Germany
CPO
4
in % : 6.4 – 58.8 (Ø 18.40) Poland
Gross profit in € : 0.70 – 39.62 (Ø 27.70) Poland
Recommendation
by Salesupply AG
Analyse the
Netherlands in
more detail, also
Denmark is
worth a closer
look.
Market price Cpo Gross profit Monthly
GERMANY 41.93 € 14.80 € 27.13 € 12,100
FRANCE 35.95 € -14.3% 16.80 € 13.5% 19.15 € -29.4% 4,400
NETHERLANDS 50.41 € 20.2% 11.20 € -24.3% 39.21 € 44.5% 4,400
POLAND 46.02 € 9.8% 6.40 € -56.8% 39.62 € 46.0% 720
DENMARK 48.17 € 14.9% 11.20 € -24.3% 36.97 € 36.3% 1,300
FINLAND -- -- -- --- -- -- --
SWEDEN -- -- -- -- -- -- --
ITALY 42.78 € 2.0% 16.40 € 10.8% 26.38 € -2.8% 4,400
SPAIN 44.00 € 4.9% 11.60 € -21.6% 32.40 € 19.4% 1,900
U.K. 59.50 € 41.9% 58.80 € 297.3% 0.70 € -97.4% 4,400

3. - 2 -
Product group tools
Black & Decker KS 1500 LK (circle saw)6
Overview strongest market
Market situation
Market prices in € : 87.24 – 109.83 (Ø 100.91) Spain
Marketing costs in € : 0.11 – 0.43 (Ø 0.33) Poland
avg. range in figures : 1,000 – 12,100 (Ø ca. 4,386) France
Cost-turnover-ratio
4
in % : 4.4– 17.2 (Ø 13.2) Poland
Gross profit in € : 72.12 – 96.63 (Ø 87.71) Spain
Recommendation
by Salesupply AG
--
Market price cpo Gross profit Monthly
GERMANY 98.23 € 10.80 € 87.43 € 5,400
FRANCE 107.85 € 9.8% 16.40 € 51.9% 91.45 € 4.6% 12,100
NETHERLANDS 108.26 € 10.2% 13.60 € 25.9% 94.66 € 8.3% 2,400
POLAND 87.24 € -11.2% 4.40 € -59.3% 82.84 € -5.2% 1,300
DENMARK 105.62 € 7.5% 17.20 € 59.3% 88.42 € 1.1% 1,000
FINLAND -- -- -- - -- -- --
SWEDEN -- -- -- -- -- -- --
ITALY -- -- -- --- -- -- --
SPAIN 109.83 € 11.8% 13.20 € -22.2% 96.63 € 10.5% 1,900
U.K. 89.32 € -9.1% 17.20 € 59.3% 72.12 € -17.5% 6,600

4. - 3 -
Product group fashion
Desigual Macbee Seduccio (handbag)7
Overview strongest market
Market situation
Market prices in € : 39.54 – 62.00 (Ø 54.23) Denmark
Marketing costs in € : 0.09 – 0.73 (Ø 0.47) Poland
avg. range in figures : 260 – 18,100 (Ø ca. 4,927) France
CPO
4
in % : 3.60 –29.2 (Ø 18.8) Poland
Gross profit in € : 10.34 – 52.53 (Ø 35.43) Poland
Recommendation
by Salesupply AG
Analyse the
Netherlands and
Poland in more
detail.
Market price cpo Gross profit Monthly
GERMANY 48.49 € 19.20 € 29.29 € 9,900
FRANCE 49.33 € 1.7% 16.80 € -12.5% 32.53 € 11.1% 18,100
NETHERLANDS 61.16 € 26.1% 15.60 € -18.8% 45.56 € 55.5% 1,600
POLAND 56.13 € 15.8% 3.60 € -81.3% 52.53 € 79.3% 4,400
DENMARK 62.00 € 27.9% 16.80 € -12.5% 45.20 € 54.3% 260
FINLAND 54.19 € 11.8% 20.80 € 8.3% 33.39 € 14.0% 590
SWEDEN 56.00 € 15.5% 19.20 € 0.0% 36.80 € 25.6% 1,000
ITALY 39.54 € -18.5% 29.20 € 52.1% 10.34 € -64.7% 390
SPAIN -- -- -- -- -- -- --
U.K. 61.27 € 26.4% 27.20 € 41.7% 34.07 € 16.3% 8,100

5. - 4 -
Product group consumer electronics
Thermaltake Tt eSPORTS Shock (white) (headset)8
Overview strongest market
Market situation
Market prices in € : 25.91 – 33.36 (Ø 29.74) France
Marketing costs in € : 0.13 – 0.84 (Ø 0.38) Poland
avg. range in figures : 1,000 –22,200 (Ø ca. 7,386) Germany
CPO
4
in % : 5.2 – 33.6 (Ø 15.2) Poland
Gross profit in : 13.51 – 26.89 (Ø 14.54) Poland
Recommendation
by Salesupply AG
Analyse Poland
in more detail,
partly Spain as
well.
Market price Cpo Gross profit Monthly
GERMANY 28.49 € 12.40 € 16.09 € 22,200
FRANCE 33.36 € 17.1% 18.00 € 45.2% 15.36 € -4.5% 1,900
NETHERLANDS 30.58 € 7.3% 14.80 € 19.4% 15.78 € -1.9% 5,400
POLAND 32.09 € 12.6% 5.20 € -58.1% 26.89 € 67.1% 14,800
DENMARK -- -- -- -- -- -- --
FINLAND -- -- -- -- -- -- --
SWEDEN -- -- -- -- -- -- --
ITALY 25.91 € -9.1% 12.40 € 0.0% 13.51 € -16.0% 1,000
SPAIN 31.09 € 9.1% 9.60 € -22.6% 21.49 € 33.6% 1,000
U.K. 26.67 € -6.4% 33.60 € 171.0% -6.93 € -143.1% 5.400

6. - 5 -
Product group consumer electronics
Epson WorkForce WF-7525 (printer)9
Overview strongest market
Market situation
Market prices in € : 190.28 – 245.04 (Ø 215.90) Denmark
Marketing costs in € : 0.17 – 0.61 (Ø 0.52) Poland
avg. range in figures : 4,400 – 40,500 (Ø ca. 15,663) Germany/France
Cost-turnover-ratio
4
in % : 6.8 – 40.0 (Ø 20.8) Poland
Gross profit in € : 172.68 – 225.72 (Ø 195.1) Poland
Recommendation
by Salesupply AG
Analyse Poland
and Denmark in
more detail.
market price cpo gross profit monthly
GERMANY 219.24 € 40.00 € 179.24 € 40,500
FRANCE 216.56 € -1.2% 15.20 € -62.0% 201.36 € 12.3% 40,500
NETHERLANDS 201.65 € -8.0% 18.80 € -53.0% 182.85 € 2.0% 6,600
POLAND 232.52 € 6.1% 6.80 € -83.0% 225.72 € 25.9% 5,400
DENMARK 245.04 € 11.8% 23.20 € -42.0% 221.84 € 23.8% 4,400
FINLAND -- -- -- -- -- -- --
SWEDEN -- -- -- -- -- -- --
ITALY 199.59 € -9.0% 20.80 € -48.0% 178.79 € -0.3% 5,400
SPAIN 190.28 € -13.2% 17.60 € -56.0% 172.68 € -3.7% 4,400
U.K. 222.31 € 1.4% 24.40 € -39.0% 197.91 € 10.4% 18,100

7. - 6 -
Product group fashion
Hugo Boss Orange Opistol (blue) (jacket)10
Overview strongest market
Market situation
Market prices in € : 224.76 – 288.43 (Ø 251.45) Netherlands
Marketing costs in € : 0.10 – 0.65 (Ø 0.40) Poland
avg. range in figures : 320 – 40,500 (Ø ca. 10,853) Germany
Cost-turnover-ratio
4
in % : 4.0– 26.0 (Ø 16.0) Poland
Gross profit : 220.76 – 236.73 (Ø 235.45) Poland
Recommendation by
Salesupply AG
--
market price cpo gross profit monthly
GERMANY 251.26 € 26.00 € 225.26 € 18,100
FRANCE 250.00 € -0.5% 15.20 € -41.5% 234.80 € 4.2% 40,500
NETHERLANDS 288.43 € -1.3% 22.40 € -13.8% 225.53 € 0.1% 320
POLAND 224.76 € -10.5% 4.00 € -84.6% 220.76 € -2.0% 1,600
DENMARK -- -- -- -- -- -- --
FINLAND -- -- -- -- -- -- --
SWEDEN -- -- -- -- -- -- --
ITALY 247.93 € -1.3% 11.20 € -56.9% 236.73 € 5.1% 1,000
SPAIN -- -- -- -- -- --
UK 246.33 € -2.0% 17.20 € -33.8% 229.13 € 1.7% 3,600

8. - 7 -
Methodology
1. Calculation market price
The market prices correspond to the average selling prices in the particular country.
Data retrieved: Beginning of month of publication
2. Calculation CPC
Average cost per click of a Google adwords campaign for the product.
Data retrieved: Beginning of month of publication
3. Calculation monthly searches
Based on the corresponding search keywords you find below.
4. Cost turnover ratio
It determines the quality of a marketing measure. The lower this factor is, the more efficient is the marketing
measure. Calculation = Costs / amount of sales
Assumption for the international ecommerce index: Conversion rate Ø = 2.5%
5. Search keywords for Rowenta 6010:
Germany: Bügeleisen / France: fer à repasser / the Netherlands: strijkijzer / Poland: zelazko / Denmark:
strygejern / Italy: ferro da stiro / Spain: plancha / UK: flat iron
6. Search keywords for Black & DeckerKS1500KL:
Germany: Kreissäge / France: scie circulaire / the Netherlands: cirkelzaag / Poland: piła tarczowa/
Denmark: rundsav / Spain: sierra circular / UK:circular saw
7. Search keywords for Desigual Macbee Seduccio:
Germany: Handtasche / Frankreich: sac à main / the Netherlands: handtas / Poland: torebka / Denmark:
Håndtaske / Finland: käsilaukku / Sweden: handväska / Italy: borsetta / UK: handbag
8. Search keywords for Thermaltake Tt eSPORTS Shock (white):
Germany: Headset / France: micro-casque / the Netherlands / Italy / Spain / UK: headset / Poland: słuchawki
9. Search keywords for Epson WorkForce WF-7525:
Germany: Drucker / France: imprimante / the Netherlands / Denmark / UK: printer / Poland: drukarka / Italy:
stampante / Spain: impresora
10. Search keywords for Hugo Boss Orange Opistol (blue)
Germany: Daunenjacke / France: doudoune / the Netherlands: donsjack / Poland: kurtka puchowa / Italy:
piumone /UK: down jacket