If you have landed here because you are interested in PODIUM, read on!

1. PODIUM Magazine
Communicating to a genuinely
affluent audience in a sports and
business environment

3. About PODIUM
Editorial Stance Circulation
Bi-monthly: 35,000 copies on board and in lounges for
Intelligent, incisive and impactful sports writing First and Business class airline passengers, Eurostar
business passengers and private jet lounge clients
Profiling the people who make the headlines on the field and in the boardroom Also available to purchase in Harrods and Selfridges
(London)
Paying tribute to those at the very top of their game
Podium covers high-end sports including: rugby, cricket, tennis, horse racing,
sailing and polo
With regular exclusive features with Olympic stars in the build up to 2012
Reach
Reader profile Air India
American Airlines
A highly affluent and discerning audience who are passionate about sport British Airways
Cathay Pacific
Exclusively high-net worth individuals in the AB demographic Eurostar
Emirates
Frequent flyers at a senior level in business Harrods
Iberia
Selfridges
Virgin Atlantic

4. Editorial Examples
How PODIUM fuses a strong sports presence with an
on-going focus on how this effects a business world

5. The Business of Sport

6. My Time In Sport

7. Automotive Reviews

8. Exclusive Interviews

9. Integrated editorial and advertising
Case Studies of current clients who use Podium as a
platform to speak to the truly affluent

10. HSBC wanted to advertise their
involvement in Rugby 7’s
They chose PODIUM as the perfect
environment to reach a key
demographic and talk about the world’s
fastest-growing sport
PODIUM in turn provided in-depth editorial
around the events and some savvy creative to
really keep HSBC front of mind, for our readers’.

13. Net-A-Porter wanted to advertise
their men’s arm, Mr Porter, to an
affluent male audience
They chose PODIUM as their only UK
title to do so.
PODIUM in turn provided in-depth editorial and
early positioned advertising to help raise
awareness with this very discerning audience

16. ESPN wanted to publicise their
extensive sporting TV rights
They chose PODIUM as a way to
communicate with the truly affluent
about the more expensive programme
packages on offer
PODIUM in turn provided an extensive article on
the subject and placed the advertising within the
article itself. Anecdotal evidence from the client
states that we were in the top 3 in terms of
response, of all magazines used for the campaign

20. Investec wanted to publicise their
extensive involvement in affluent
sports
They chose PODIUM as a way to
communicate with the truly affluent in
an environment that promoted their
sponsorship
As well as offering regular advertising space, we
also integrated several editorial pieces to
coincide with certain sporting events they were
involved in

21. Client: Investec

22. Client: Investec