Logos & standards

Logo & Signage Standards
EXIT REALTY CORP. INTERNATIONAL
Corporate Graphics Department
2345 Argentia Rd. Suite 200
Mississauga, ON L5N 8K4
Telephone: 888-668-3948
Email: graphics@exitrealty.com
Website: www.exitrealty.com
If you have any questions about
these guidelines, please contact:
Revised: March 09
One of the key factors in branding success is a continual dedication to a consistent and
coherent visual identity. Inside this guide you will find all the information necessary to en-
sure uniform brand recognition for all EXIT graphics needs. Always keep an updated copy
easily available. These standards work in conjunction with logo downloads available on
the EXIT Resource Center (ERC) at www.exitresourcecenter.com by placing your mouse
over the “Approved Supplier” button and selecting “Standards” or “Logos” from the drop-
down menu that appears.

Corporate Colors
ColorPalette.................................................................
Logo Standards
Standard Logo.............................................................
Knock-Out Logo...........................................................
Monotone Logo............................................................
Thick Outline Signage Logo........................................
Correct Typeface Usage...............................................
Incorrect Typeface Usage............................................
Signage Standards
Standard Lawn Sign.....................................................
Photo Lawn Sign..........................................................
Vertical Lawn Sign.......................................................
Open House Signs.......................................................
Commercial Signs........................................................
Exterior Office Signs....................................................
Standard Billboard........................................................
Customized Advertising............................................
Logo Format Chart — By Software..........................
Logo Format Chart — By Project.............................
Step-by-Step Logo Download Instructions.............
Graphics Variance Approval Form...........................
03
04
05
06
07
08
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11
12
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15
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Table of CONTENTS
Revised: March 09

Revised: March 09
03
Pantone CMYK & RGB Colors
EXIT’S Primary Color
PANTONE 321C
C=100 M=0 Y=30 K=23
R=0 G=140 B=154
EXIT’S Accent / Complimentary Color
PANTONE 202C
C=0 M=100 Y=61 K=43
R=152 G=0 B=46
PANTONE® 321C is the official color of “EXIT TEAL”. PANTONE® 202C is the official color of “EXIT’S
ACCENT BURGUNDY”. PANTONE® is an international standard of ink colors used by graphic supply
companies world-wide. PANTONE® swatch books can be obtained through PANTONE® INC. or graphic
supply companies and stores.
PANTONE® colors can also be printed as a combination of four “PROCESS COLORS”, Cyan (blue), Magenta
(red), Yellow and Black, also known as CMYK.
You can also recreate PANTONE® colors as a combination of Red, Green and Blue, also known as RGB. The
RGB color model is primarily used for the Internet and Microsoft Office based programs.
Please see above color breakdowns for EXIT Teal and Burgundy.
LOGO STANDARDS
Color Palette

Revised: March 09
04
CMYK OR PANTONE
•Full color
•Pantone® or Process colors
•Black outline on letters
•House solid white, teal windows
•Registered trademark right of logo
•Clear between letters for back-
ground image to show through
B&W
•Black letters only (not grey)
•House solid white, black windows
•Clear between letters for back-
ground image to show through.
For any B&W print job on light
colored backgrounds only
RGB
•Full color
•RGB color model
•White background box
For Web and Microsoft Office
programs on white background
only (shown on colored background
for illustration purposes.)
The EXIT logo should have prominence no matter what the graphic design.
Standard logos should only be used on white or light colored backgrounds except for the RGB style, which
should only be used on white backgrounds. For background color to show through, use the EPS or transparent
logo files. JPEG files will show a white background box.
Multiple formats of the Standard Logo are available for download on the ERC. Please refer to the Standard
Logo Section according to the color model you require.
The EXIT logo cannot be used as a substitute for the word “EXIT”, cannot be overlapped with other images,
or appear as a pictorial element (ex. in an exit sign over a door).
Under no circumstances can the EXIT logo be altered in any way.
Please contact the Corporate Graphics Department for tone-on-tone logo acceptance on apparel.
USAGE
For any print job on light colored
backgrounds only
LOGO STANDARDS
Logos available for download at www.exitresourcecenter.com under the Standard Logo Section.
Standard Logo

Revised: March 09
05
CMYK OR PANTONE
•Full color
•White background between letters
•White outline around entire logo
USAGE
For any print job on light or dark
colored backgrounds
B&W
•Black letters only (not grey)
•House solid white, black windows
For any B&W print job on light or
dark colored backgrounds
RGB
•Full color
•RGB color model
•White outline around entire logo
For Web and Microsoft Office pro-
grams on dark backgrounds
Knock-Out Logos should always be used on dark colored backgrounds. For background color to show through,
use the EPS or transparent logo files. JPEG files will show a white background box.
Multiple formats of the Knock-Out Logo are available for download on the ERC. Please refer to the Knock-Out
LOGO STANDARDS
Logos available for download at www.exitresourcecenter.com under the Knock-Out Logo Section.
Knock-Out Logo*
*logo that’s cut out around the shape with white border, white background behind house and between letters

Revised: March 09
06
LOGO STANDARDS
BLACK
•Single color
•All elements to appear in black only
•Background color will show through
•House area clear, background
showing through
USAGE
WHITE
•Single color
•All elements to appear in white only
•Background color will show through
•House area clear, background
showing through
GOLD & SILVER
Monotone logos in these colors are
allowable for certain formats only.
A fifth plate is required. Permis-
sion to use these types of logos
can be obtained under certain
circumstances by contacting the
Corporate Graphics Department.
Monotone Logos are only for use on print jobs that do not allow for multiple colors.
Monotone Logos are available for download on the ERC. Please refer to the Monotone Logo Section accord-
ing to the color you require.
Logos available for download at www.exitresourcecenter.com under the Monotone Logo Section.
Only for print jobs that do not allow for multiple colors.
Monotone Logo

Revised: March 09
07
Logos available for download at www.exitresourcecenter.com under the Signage Logo Section.
CMYK OR PANTONE
•Full color
•Thicker white outline around en-
tire logo
USAGE
Multiple formats of the Signage Logo are available for download on the ERC. Please refer to the Signage
The new thick bordered logo is for use on lawn, open house and commercial signs and billboard
artwork only!
*The white border on the Thick Outline Signage Logo is twice the weight of the white border on the
Knock-Out Logo for better visibility
For all lawn, open house and commercial signs and
billboard projects only!
Thick Outline Signage Logo*
New!
LOGO STANDARDS

Revised: March 09
08
•Use only sans serif fonts such as Arial, Helvetica or Swiss for company name appearing under logo
•Company name must line up with left and right base points of logo and should extend to the white edge
when using Knock-Out Logo (see exception below)
•Company names exceeding 25 characters (excluding spaces) can extend beyond base logo points but
only by 10% on each side
•Full company name must appear in all caps beneath the logo INCLUDING the word “EXIT”. The EXIT logo
cannot be used as a substitute for the word “EXIT”
•Company name can appear in either black on light backgrounds or white on dark backgrounds
•Italicized, sans serif fonts can also be used to give company name a sense of motion
•Anytime the brokerage name appears below the logo it must be according to standards, but it’s only com-
pulsory to position the brokerage name below the logo on lawn signs
LOGO STANDARDS
EXIT REALTY YOUR NAME
EXIT REALTY WITH A VERY LONG NAME
SAMPLE ONE - SANS SERIF FONT
Arial Black
SAMPLE TWO - EXTENDED SANS SERIF FONT
Swis721 BlkEx BT Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
SAMPLE THREE - ITALICIZED SANS SERIF FONT
Swis721 Blk BT Black Italic
0123456789
SAMPLE FOUR - CONDENSED SANS SERIF FONT
Swis721 BlkCn BT Black
0123456789
Correct Typeface Usage

Revised: March 09
09
Exit Realty Your Name
EXIT REALTY MOTION
EXIT REALTY WITH A VERY LONG NAME
UPWARD
•Do not use serif fonts such as Times New Roman or Georgia for company name
•Do not use lowercase lettering for company name
•Do not make your company name shorter than the base points of the logo
•Do not mix fonts, use angled text or underlines in your company name
•Do not extend company names longer than 25 characters more than 10% on either side of logo
•Anytime the brokerage name appears below the logo it must be according to standards, but it’s only com-
pulsory to position the brokerage name below the logo on lawn signs
SAMPLE ONE
Incorrect font and not in capital letters
(Brokerage name must not appear in lowercase or
using serif fonts)
SAMPLE TWO
Letters too small or illegible
SAMPLE THREE
Mixing fonts, angled text and underline
SAMPLE FOUR
Name is over extended
LOGO STANDARDS
Incorrect Typeface Usage

Revised: March 09
10
2. Rider Board
H - Agent’s Name 2-1/2”h (bold w/black outline)
I - Sales Rep. 3/4”h (bold)
J - Grommets Brass - 1-1/4”w (5/8”w hole)
3. Sold By, Listed By, “I’m Sold”TM
K - Either Version 2-1/2”h (center vert. & horiz.)
L - Grommets Brass - 1”w (1/4” hole)
*USE NEW THICK OUTLINE LOGO ON ALL SIGNAGE!
*ALL TEXT ON SIGNAGE MUST BE IN WHITE ONLY!
*ALL SIGNS MUST BE A SIMPLE FOUR-SIDED SHAPE
*STANDARDS MAY VARY TO CONFORM TO
STATE/PROVINCIAL REGULATIONS
*URL may be included on signage below
agent name and phone number
SIGNAGE STANDARDS
Standard Lawn Sign
*It is the responsibility of the franchisee and broker of record to ensure that
the MLS® logo used on signs complies with state or provincial regulations.
1. EXIT Sign
A - EXIT logo 25”w x 10.6”h (approx. 68% of sign width)
(use new thick signage logo)
B - Brokerage 1-5/8”h spaced 1/2” below logo
(Sans Serif, Bold, Ital.)
C - I.M.B. line 3/4”h centered vert. & horiz.
(Sans Serif, Med., Ital.)
D - Phone # 2-1/4”h centered vert. & horiz. in space
(Sans Serif, Bold)
E - For Sale 2-1/2”h centered vert. & horiz. on box
(Sans Serif, Bold)
Note: Include grommets to match “SOLD” sign
F - REALTOR®logo 2-1/2”h centered vert. in space**
G - MLS® logo 2”h centered vert. in space**
(**REALTOR® logo & MLS® logo on opposite sides of the “FOR SALE” text)
* Please be informed the included designs are our corporate preferences while as other acceptable layouts can be approved on a per request basis
*Nuances of Pantone® 321C and 202C may differ depending on the printing medium. Speak with your printer to match colors as closely as possible

Revised: March 09
11
Photo Lawn Sign
SIGNAGE STANDARDS
1. EXIT Sign
A - EXIT logo 25”w x 10.6”h (approx. 68% of sign width)
B - Brokerage 1-5/8”h spaced 1/2” below logo
C - I.M.B. line 3/4”h centered vert. & horiz.
D - Phone # 2-1/4”h centered vert. & horiz. in space
(Sans Serif, Bold)
E - For Sale 2-1/2”h centered vert. & horiz. on box
(Sans Serif, Bold)
Note: Include grommets to match “SOLD” sign
F - REALTOR® logo 2-1/2”h centered vert. in space**
G - MLS® logo 2”h centered vert. in space**
(**REALTOR® logo & MLS® logo on opposite sides of the “FOR SALE” text)
2. Rider Board
H - Agent’s Name 2-1/2”h (bold w/black outline)
I - Sales Rep. 3/4”h (bold - no outline)
J - Grommets Brass - 1-1/4”w (5/8”w hole)
3. Sold By, Listed By, “I’m Sold”TM
K - Either Version 2-1/2”h (center vert. & horiz.)
L - Grommets Brass - 1”w (1/4” hole)

Revised: March 09
12
Vertical Lawn Sign
SIGNAGE STANDARDS *It is the responsibility of the franchisee and broker of record to ensure that
A - EXIT logo 13w x 5”h (approx. 72% of sign width)
B - Brokerage 1”h spaced 1/4” below logo
C - I.M.B. line ½”h centered vert. & horiz.
D - Agent’s Name 1-1/2”h (bold w/black outline)
E - Sales Rep ½”h (bold)
F - Phone # 1-1/4”h centered vert. & horiz. in space
(Sans Serif, Bold)
G - For Sale 1-1/4”h centered vert. & horiz. on box
(Sans Serif, Bold)
H - REALTOR® logo 0.875”h centered vert. in space*
I - MLS® logo 3/4”h centered vert. in space*
(*REALTOR® logo & MLS® logo on opposite sides of the “FOR SALE” text)

Revised: March 09
13
Open House Signs
SIGNAGE STANDARDS
A - EXIT logo 15”w x 6”h or 16w”x7h”
(approx. 60%. or 67% of sign width)
(Sans Serif, Bold)
D - Open House 1-1/2”h centered vert. & horiz. in space
(Sans Serif, Bold)
E - Agent’s Name 1-1/4”h centered vert. & horiz. on box
(Sans Serif, Bold)
F - Sales Rep ½”h (bold - no outline)
G - Phone # 1-1/4”h centered vert. & horiz. on box
(Sans Serif, Bold)
H - REALTOR® logo 0.875”h centered vert. in space
I - MLS® logo 3/4”h centered vert. in space
A - EXIT logo 11.562”w x 4.625”h (approx. ?% of width)
(Sans Serif, Bold)
D - Open House 4”h aligned with top of logo centered horiz.
(Sans Serif, Bold)
E - Arrow 2”h spaced 1/4” below Open House
(aligned horiz. with base of Open House)
F - Agent Photo 7”w x 6.5”h spaced 1-½” from bottom
(centered vert. & horiz. on teal box)
G - Agent Info 5”h centered vert. & horiz. in space
(Sans Serif, Bold)
Angie Martens
888.668.3948
www.website.com
Angie Martens
888.668.3948
www.website.com
1. 2.
1.
Angie Martens
888.668.3948
www.website.com
Angie Martens
888.668.3948
www.website.com
2.
A
B
C
D
E
F

Revised: March 09
14
Refer to above samples as preferred commercial signage examples but there is reasonable flexibility in
artwork design.
All commercial signs must use both the EXIT Teal and Burgundy with your company name and prominent
EXIT logo as part of the overall design.
Always check with your local municipality for bylaws or restrictions that govern the appearance of signage in
your area before designing artwork.
Always check with your local real estate regulatory body for bylaws, restrictions or disclaimers pertaining to
signage before designing artwork.
If you have any questions about whether your sign meets corporate standards, please submit a sample image
of it to the Corporate Graphics Department before printing.
Commercial Signs
SIGNAGE STANDARDS
FOR SALE COMMERCIAL
EXIT REALTY ADVISORS
Independent Member Broker
ANGIE MARTENS 888-669-3948
www.exitrealty.com
EXIT REALTY ADVISORS
Independent Member Broker
FOR LEASE
COMMERCIAL
ANGIE MARTENS
888-668-3948
www.exitrealty.com

Revised: March 09
15
Refer to above samples as preferred ideas for exterior signage but there is reasonable flexibility to accommodate
different building and local bylaw limitations.
Always check with your local municipality and landlord for bylaws or restrictions that govern the appearance
of signage on your office building before designing artwork.
Always check with your local real estate regulatory body for bylaws, restrictions or disclaimers pertaining to
signage before designing artwork.
If you have any questions about whether your sign meets corporate standards please submit a sample image
of it to the Corporate Graphics Department before printing.
Exterior Office Signs
SIGNAGE STANDARDS

Revised: March 09
16
EXIT REALTY IS GROWING!
10’ x 20’ Billboard
A - EXIT logo 16’w x 6 1/2’h (use new thick signage logo)
B - Wording 18’w x 1’h spaced 1’ below logo
(Sans Serif, Bold, All Caps)
C - Burgundy Pantone® 202C (approx. 80% of background)
D - Black 100% black only (approx. 20% of background)
Note: Check with your billboard company for further details as
sizing and scaling may vary
Standard Billboard
SIGNAGE STANDARDS

Revised: March 09
17
This manual details the proper use of EXIT TRADEMARKS to assure the integrity and effectiveness of the
marks. Within the basic usage guidelines is latitude for the individual EXIT Sales Associate to customize mar-
keting materials. While use of the trademarks must always conform to EXIT STANDARDS, Associates have
a variety of options when producing promotional items. In preparing promotional items, the Associate must
adhere to the fundamental TRADEMARK AND GRAPHIC STANDARDS established in this manual. Of those
STANDARDS, five in particular demand the attention of the individual producing customized advertising:
1. CONTACT INFO
Full Associate name, full company address and tele-
phone number of Associate’s office must appear
conspicuously on all promotional pieces.
No home or any other address is permitted on pro-
motional items.
Direct-line or “off-site” phone numbers are permitted
but must be identified as such. STANDARDS as well
as many states and provinces require “off-site” num-
bers to always be answered with the office name of
which the Associate is affiliated.
Always check with your state/provincial real estate
commission for specific advertising guidelines.
2. DISCLAIMERS
All promotional pieces by licensed real estate offices
must contain in clear fine print, “Brokerage, Indepen-
dently Owned and Operated” and “Not intended to
solicit franchisees or property already under con-
tract.”
All statistics such as marketshare, sales volume, or
other factual claims must clearly include a time pe-
riod disclaimer, geographic reference and must be
substantiated before publication.
3. TEXT
When preparing text materials for ads or press re-
leases always capitalize the word “EXIT” when
referring to EXIT Realty.
4. DEFAMATION
No Associate shall use the EXIT NAME AND MARKS
in any manner that compromises the image and high-
quality service associated with EXIT.
No Associate shall incorporate demeaning, deroga-
tory, inflammatory, bizarre or offensive material into
any personal promotional item bearing the EXIT
NAME AND MARKS.
No Associate shall use any symbol, graphic design
or color scheme that emulates competing compa-
nies or organizations.
Telephone: 888-668-3948
Website: www.exitrealty.com
If you have any questions about
these guidelines, please contact:
CONTACT INFO:
Customized Advertising

18
Revised: March 09
Corel Draw
Microsoft Programs
(Word, Excel,
PowerPoint,
Publisher, Outlook)
Web Programs
(Dreamweaver,
GoLive, Swiftpage)
Adobe Programs
(Photoshop,
Illustrator, InDesign,
PageMaker)
Cdr - CMYK √
Cdr - Pantone √
Cdr - RGB √
Eps - CMYK √
Eps - Pantone √
Eps - RGB
Jpg - CMYK
Jpg - RGB √ √
Png - RGB √* √*
Tiff - CMYK √
Tiff - Pantone √
Tiff - RGB
LOGO FORMAT CHART
By Software
*On dark backgrounds
Logo file format

19
Revised: March 09
Ads
Apparel
Banners
Billboard
BusinessCard
Displays
ExteriorSigns
Flyers,Postcards
LawnSigns
Letterheads,Envelopes
Mats
Multimedia
Newsprintads
Pens
Pins
Stickers
Tents
VehicleWraps
WebPages/Templates
Eps - CMYK √ √ √ √
Eps - Monotone √ √
Eps - Pantone √ √ √ √ √ √
Eps - RGB
Jpg - CMYK
Jpg - RGB √ √
Tiff - CMYK √ √ √ √ √
Tiff - Pantone
Tiff - RGB
Png - RGB √* √*
Embroidery Logo √
LOGO FORMAT CHART
By Project
*Please note that the below chart reflects the Corporate Graphics Department’s most recommended
logo file formats for various project examples. Always consult your service provider for their file type
specification requirements.
*On dark backgrounds
Logo file format

20
Revised: March 09
HOW TO DOWLOAD LOGOS FROM THE ERC
Step One
Log onto the EXIT Resource Center (ERC).*
Step Two
Select Logos/Branding under Approved Supplier in the
Main Menu bar at the top of the page.
Step-by-step Instructions
*Please contact the
Franchise Support
department to obtain
your EXIT Resource
Center username and
password.
1
2

21
Revised: March 09
HOW TO DOWLOAD LOGOS FROM THE ERC
Step Three
Click on the logo link best suited to your project from the list
of logo types OR search for a specific style or format to the right of the logos.
Step Four
Select the logo best suited to your project needs. Select “View Items”
at the bottom of the selected format. A file download window will appear,
select “save” and specify a location to save the logo in.
*.eps logos download in zipped files where contents must be extracted.
Either double click the zipped folder to extract files or use software such
as WinZip to extract the file.
*Different jobs require different colour modes so please consult the logo
format charts on pages 6 & 7 before proceeding with this step.
4
3

22
Revised: March 09
NAME PHONE NUMBER
OFFICE NAME ROSTER CODE
DATE # OF PAGES
DESCRIPTION
APPROVAL SIGNATURE
REQUIRED CHANGES
Attn: Christine Ireborg
Fax: 905-363-4060
Please submit artwork for approval with fax.
*Please allow for up to 4 weeks for approval.
Graphics Variance Approval Form
Telephone: 888-668-3948
Website: www.exitrealty.com EXIT REALTY CORP. INTERNATIONAL
If you have any questions about these guidelines, please contact:
SECTION TWO: FOR HEAD OFFICE USE ONLY
SECTION ONE: PLEASE PRINT CLEARLY

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