To have ads appear every time for a keyword like "hotels" in Ireland, a daily ad spend of €10,000 is recommended. With lower daily budgets, ads will appear less frequently - for example with a €100 budget, ads may show up once per 100 searches. The key is that Google aims to spend the daily budget through estimated click costs, so a higher spend means more ad impressions.

1. MY ADS ARE NOT SHOWING ON GOOGLE WHEN I DO A SEARCH!
You need to be spending up to
€10,000 per day in order for
your ads to appear in Ireland
● Google will not
every time a user types in a show your Ad every
keyword that you have selected!
time a user searches
on your chosen
Keyword
Total Available Traffic How often will your
Daily Spend
for Keyword “Hotels” ad appear?
€10,000 500,000 searches per day For every search ● Google will stop
€1,000 500,000 searches per day 1 in ten searches
displaying your Ad
1 in one hundred
when you have spent
€100 500,000 searches per day
searches
your Daily Budget
€10 500,000 searches per day 1 in a thousand searches
● Keyword = “Hotels”
● Daily Spend = €10,000 *
● Search Volumes per day = 500,000 *
In this case, your ad will show all of the time because Google will estimate that
your ad will be clicked on 2% of the time, and you will be charged €1 each time a
user clicks on your ad. You will easily spend €10,000 a day!
When your daily spend is €10, Google will estimate that it needs to show
you ad once in every thousand searches on that keyword!
* these figures are examples for illustrative purposes only