This document provides an overview of advanced internet searching techniques, including:
- Different types of search engines such as free text, directory, site specific, and social search engines.
- Basic search techniques like implied AND, phrases, excluding terms, and proximity searching.
- Additional search options in engines like Google including file type, date, safe search, and number of results.
- Alternative search engines such as Bing, DuckDuckGo, and visual search engines.
- Searching social media platforms like Facebook, Twitter, and blogs.
61. Ranking order
• Search term in title, header, URL
• Anchor text
• 1st paragraph
• Frequency
• Speed of website
• Country version
• Personalisation on/off
• # of link