1. December 2009 Newsletter
In This Issue
President's Message PACA's 2009 Holiday
Event
Hi PACA Community-
2009 ICF Int'l
Well, this is my last President's letter and I thank Conference
you for allowing me into your inbox every month. As
the world has gone through major changes over the C-Suite
past year, coaching is put forward as a possible
solution and coaches are demonstrating leadership Exclusive Opportunity!
roles in helping the global conversation move
A Younger Generation
toward healing and growth. As you read this, I will
be attending the ICF conference with many other PACA members. of ICF Chapter Leaders
Coaches from around the world will be coming together in conversation
and many of the sessions are providing the time and space for this to SAVE THE DATE!
happen. The theme for this year's conference is Global
PACA Members in the
Conversations: Inspiring individuals, Building communities,
Impacting the World with Peter Block providing the opening keynote News
session.
Member's Corner
We can be very proud because PACA is right there helping to lead the
conversations. PACA members have always been on the cutting edge
regarding coaching and in leadership roles helping to advance the Quick Links
profession of coaching. This has never been truer than in 2009.
PACA Website
Ken Abrams continues to be influential on the
Our Events
credentialing committee.
Colleen Bracken is currently serving as Chair of the Member Area
Membership and Community Committee
Dr. Cheryl Vermey has been elected to the ICF Board of Contact Us
Directors
Lisa Kramer has been elected to serve on the 2010
Educational Steering Committee Connect with
PACA is also going to well represented at this year's ICF
PACA
conference.
Karyn Greenstreet will be facilitating a session entitled,
"Call to Action," where coaches will learn
masterminding techniques and create an action plan
using masterminding Add PACA as a friend
on Facebook
Dr. Cheryl Vermey will be facilitating the session The

2. Yoga of Coaching: Applying an Ancient Science to
Coaching Practice where attendees will explore how
coaches can use the ancient science and principles of
Connect with PACA
Yoga, the Chakras and the Koshas to inform and enhance
on LinkedIn
coaching practice
Colleen Bracken is presenting Leadership at Chapters
at the Global Leadership Forum
As you can see, PACA members are serving their fellow Subscribe to PACA on
colleagues in so many amazing ways! Yahoo! Groups
I thank you for allowing me to serve on the board these past Visit PACA's
five years and as President in 2009. I look forward to my role Web Site
as Past-President in 2010 with Joanne Vitali ready to take the
helm with many exciting events planned to 2010.
I also want to thank the outgoing board for their hours of hard Interested in
work and dedication on behalf of PACA. Maria van Hekken has Being
provided wonderful leadership for the past 3 years as
Interviewed for
President-Elect, then President and Past President in 2009.
Chris Coward has planned and executed so many wonderful Our New Member
speakers and opportunities for learning in her role as VP of Column?
Education. Amanda Lipnack has provided us with great financial
stewardship as Treasurer. Jennifer Gleeson Blue has Please contact
streamlined communications and provided us with sponsorship Pat Weeks at:
and provided a lead role in the anniversary celebration as VP of
patweeks@comcast.net
Communications. Thanks again to all of you for your service!
I also offer a warm welcome to our incoming board - a very
talented group who are bringing numerous skills and talents to
the table. Jeff Kaplan will become our new President-Elect; Jill Display Your
Magerman will become our new Treasurer; Julie Bucy will Products And
assume the role of VP of Communications; Clare Sautter will Promotional
take over as VP of Education. Continuing on the board in their
current roles are Rosy Elliot as VP of Membership, Sheree
Materials At
Butterfield will as VP of Corporate Affairs, Dr. Cheryl Vermey as Monthly Meetings
VP of Professional Development and Christine Fontana as
Secretary. Linda O'Neill will also continue in her very valuable Did you know?
role as Manager of Support Services. And, of course, we will
be led by President Joanne Vitali. PACA members are
welcome to bring and
display their coaching
So as we end a very successful 2009, I am thankful and
products at all monthly
appreciative for all of the PACA community. I look forward to PACA meetings. A long-
meeting and engaging with even more of you as we go into standing member-only
2010. benefit, a table will now
be available just for
Have a very blessed Holiday season and a wonderful PACA members to
New Year! display their items.
sue So bring your coaching
tools, books, flyers of
Susan Guiher, MS CCC upcoming events, etc.
President, Philadelphia Area Coaches Alliance and share with our
president@philadelphiacoaches.org community!
For more information,
please contact Chris
Coward at

3. chris@chriscoward.com
or 215-472-1572.
PACA's 2009 Holiday Event
Date: Thursday, 12/17/2009 Good News for
You
Time: 6:00 PM to 9:30 PM
Have you been:
Topic: "It's OK to Play"
Speaker: Evan Marcus Covered in the
news?
Location: Double Tree Guest Published in a
Suites, 640 W. Germantown magazine?
Pike, Plymouth Meeting, PA Quoted as an
(610) 834-8300 expert?
Details & Registration: Click here Then we want to know!
Send your good news
Come celebrate 2009 and have some holiday fun! links to
communications@
We'll have some business: Inducting the 2010 Board Members. philadelphiacoaches.org
We'll have some fun: A fantastic book exchange and table improv so we can share with the
game. whole PACA community.
We'll have some learning: Evan Marcus will help us learn how
recess really can mean success!!
The Book Exchange: Here's how it works. Select a book that is in your
top 10 must reads. Put your business card in the front cover and wrap
your book. Each person that brings a book will participate in the
exchange. You'll leave with that great book that you are meant to read
next.
About our Speaker:
Evan Marcus, a leader in the field of leadership is sought
out by clients who are seeking new approaches to
fundamental business challenges. An experienced
business owner himself, Evan advises individuals and
organizations who are interested in taking their company
to the next level or who are struggling to achieve work-life
balance. Evan is an adjunct professor at the Rutgers
School of Business in their MBA program where he
specializes in Corporate Culture, where he teaches "When Work Matters,
An Exploration of Spirituality at Work." Evan is co-author of "It's O.K. to
Play: 30 Days to a Ridiculously Wonderful Life." Evan's greatest joy is
bringing a compassionate ear, an artistic eye and practical solutions to
the concerns and aspirations of the people he works with. When he's not
playing with his three young sons, he's donating his time leading
Beacon's of Light, a retreat for leaders of non-profit organizations.
Evan can be contacted at Evan@DillonMarcus.com.
Learn more about Evan's work at http://www.dillonmarcus.com.

4. 2009 ICF International Conference
Global Conversations:
Inspiring individuals, Building
communities, Impacting the world
Make plans now to attend the 14th ICF
Annual International Conference!
Join this year's largest global gathering of professional coaches,
December 2-5 in Orlando, Florida, USA. If you are passionate and
curious about professional coaching, don't miss this premiere industry
event expected to draw 1,200 attendees, over 40 expert speakers
(including our very own Cheryl Vermey!) and more than 50 unique
exhibitors.
All events will take place at one convenient location, the breathtaking
Rosen Shingle Creek resort.
What to do at conference:
Dialogue with peers, industry experts and ICF leaders.
Learn and earn Continuing Coach Education Units (CCEUs).
Connect during special networking and social events.
See and try new coaching products and materials.
Enjoy your stay at the luxurious Rosen Shingle Creek.
Have fun at Orlando's world famous attractions and theme
parks.
In Florida, we'll engage in Global Conversations about the
sustainability and future impact of the worldwide coaching community.
Join the conversation and let your voice be heard!
Register early to maximize your savings. Discounts available if
you register before September 30, 2009.
For more Conference information and to register, go to:
www.coachfederation.org/conference/index.cfm/confmicro/overview
C-Suite
Welcome to the newest segment of the PACA monthly newsletter! Here
we'll be addressing all things related to coaching within and for
organizations, i.e. corporate affairs.
This segment of the newsletter is intended to provide resources and
dialogue with and for PACA members who predominantly coach within
the context of an organization, whether for profit, not for profit, public or
private.
Introducing two resources you may want to explore:

5. Suzi Pomerantz's blog on business coaching:
http://www.suzipomerantz.com/
A Monthly Book Club on Leadership:
http://www.frumi.com/index.php/club (you'll be asked to create a
log in, which is totally free; if you sign up to attend a book club
session, it's $15.00)
Also, mark your calendars and stay tuned for more information on two
events:
3rd Annual Mega Mixer, sponsored jointly by PACA, ASTD, NAS
and other Philadelphia-based organizations focused on
leadership development
When: May 20, 20106 - 9pm
Where: PNCBankCenter
Professional Development Conference jointly sponsored by
PACA, ASTD and PennStateGreatValley
When: November 12, 2010
Where: TBD
An essential step in any coaching engagement/conversation is
feedback. Let me have it: sbutterfield@breakthroughconsulting.com.
Thanks in advance! I look forward to working with all of you to make
Corporate Affairs focused on your needs.
Amazing, Exclusive Opportunity!
Do you want to:
- Leverage Your Professional Skill Set to Make
a Difference in the Community?
- Increase the Visibility of Coaching and PACA
in the Philadelphia/Delaware Valley Area?
- Improve Your Business' Brand and Name
Recognition?
- Get Promoted as a Community Leader?
PACA is reintroducing the award-winning Coaching the Community
program. Starting in early 2010, PACA will be matching eligible members
up with selected Non-Profits. Each pair will work together for a minimum
of six months, during which the opportunity to participate in the ongoing
Press outreach program will be available.
Applications will be available shortly.*
Contact Julie.bucy@gmail.com for more information and to get on the list
for applications once they are available.
* Please note if you signed up for the Coach Initiative program - THANK
YOU for your commitment and patience! PACA has decided it is best to
administer the program at the moment. You will be contacted shortly. If

6. you are feeling eager, please feel free to contact Julie.bucy@gmail.com.
A Younger Generation of ICF Chapter Leaders
As a 20-something (29, to be exact!) ICF chapter
board member and leader of the ICF Quarterlife
Coaches SIG, I was asked to present at this year's
Global Leadership Forum as part of the ICF's pre-
conference activities in Orlando. In a unique twist, I
was later given the exact title and topic of the
presentation. The title: Attracting a Younger
Generation of ICF Leaders. The premise: ICF
chapters are having a hard time attracting younger members to
leadership roles.
Because PACA has been an ardent supporter of me in all of my
endeavors and many folks in our community have been cheerleading
me on as I have prepared to represent both young coaches and
PACA to the ICF leadership this year, I feel called to share with you
why I (and my co-presenter, Liz Agnew, another 20-something coach
and current co-President of the San Francisco ICF Chapter)
eventually turned down the gig.
The ICF doesn't have a problem attracting younger coaches to
leadership roles.
Indeed, there are many things that I would love to share with ICF
leadership at the global level - most of which have strong ties to
generational shifts and true collaboration. I believe young coaches
have a unique and compelling energy and will quickly form a
movement that forever shapes the nature and future of coaching. I
want to both co-create and give voice to this movement and I hope
the ICF will be a true collaborator in that process.
The ICF does not need to learn, however, to attract younger coaches
to leadership roles. And this is excellent news! Many of the young
coaches I know around the country have recently or currently serve in
leadership roles at the chapter level. The 2008-2009 board of PACA,
for example, came in with 20% of its leadership under the age of 40.
Next year continues the trend with 10% under the age of 30.
Considering that only 8% of ICF coaches are under 35, it seems
apparent to me that while there may be challenges attracting young
people to coaching or young coaches to the ICF in general, there is
no issue attracting young ICF members to leadership roles.
As I pass on this opportunity to present in Orlando and as I prepare to
end my two year term on PACA's board, I feel proud that PACA goes
above and beyond 8% in its leadership. It can be a lonely world for us
8%-ers and I like knowing I'm part of a community that has created
safe space to be from any generation.
Thank you, PACA, for all your support! I look forward to my next leg
on this journey as a 30-something coach.
Jennifer Gleeson Blue

7. communications@philadelphiacoaches.org
SAVE THE DATE!
PACA's January Monthly Dinner Meeting
Date & Time: Thursday, 1/21/2010 - 6:00 PM to 9:30 PM
Check PACA's Calendar of Events for speaker and topic information
soon!
PACA Members in the News
Congratulations to Yoon Cannon for recent
coverage all over the place!
The Sydney Morning Herald
Lowes for Pros
w2s Link
Send your good news links to
communications@philadelphiacoaches.org so we can share with the
whole PACA community.
Member's Corner - Jennifer Davey
Interviewed by Patricia Weeks
A valuable insight developed during the eight
years Jennifer Davey was a marketing and
digital strategist (for the uninitiated, a digital
strategist is a marketing person with a solid
understanding of web based marketing,
beyond the how tactics and in to usage and
usability): the powerful realization that many
clients had the same "hiccup." They were
beginning to be successful, but couldn't follow
through. She realized that for some clients
their values and priorities didn't align with the
businesses they were creating. As she
explored this realization she discovered that if
her clients tried to build a business that didn't resonate with the life

8. they wanted to create, they would either fail, or would be successful
but miserable! This inspired Jennifer to go back to school and
become a coach.
Using her insight as a consultant and her coach training, Jennifer
has developed a very specific 14 point framework for helping her
clients build successful businesses. This framework helps her clients
explore their values and priorities so they can create a roadmap to
success that will result in a satisfying life. Jennifer uses this
framework as the basis for her private coaching, as well is in her
"Getting Clients Home Study Program."
Following on her original insight, the one thing that continues to
surprise Jennifer is the degree to which a client's values and
priorities, both personal and business, have such a profound effect
on their ability to grow a business.
Jennifer has discovered that she loves coaching much more than
consulting. Her experience is that the success clients achieve is
greater with coaching, so it's a lot more fun. Secondly, as is true of
all great coaching, the work is on the client, not the coach. She sets
her own requirements as a coach high: let clients take big steps. Her
largest challenge is not consulting even, as she says, "when the
answer is big and shiny and right above their heads." When she
finds herself consulting, (when she can catch herself ), she tries
to frame a suggestion as a talking point...something to build upon.
She finds that the more coaching and the less consulting she does,
the more successful her clients are.
Given two weeks of free professional development, Jennifer would
always choose ongoing education: mentor coaching with a top
expert in business coaching, as an example. Whatever her choice,
it would allow her to learn other coach's systems, digest them and
make them her own and bring those tools back to her clients.
The one accomplishment of which Jennifer is most proud is creating
a home study program based upon her 14 point framework which
will allow clients the ability to coach themselves at home if they can't
afford to hire her. On November 5th, Jennifer will be offering a free
teleseminar for small business owners and self-employed
professionals that will detail her framework.
Not surprisingly, based upon the insights that first led her to
coaching, Jennifer believes the most important words to live by are:
"Be authentic. When you take steps and actions out of authenticity,
who you really are, you find success not only in business but in life."
For more information about Jennifer Davey, please visit:
http://jjscoaching.com or http://gettingclientshomestudyprogram.
Yahoo PACA Discussion Group:
Subscribe by sending an email to PhilaCoaches-
subscribe@yahoogroups.com. Use it to ask questions of colleagues or share
presentations.

9. Anyone can subscribe, but posting is a MEMBER BENEFIT. For any
questions contact Laura Pumo.
Connection with Your Executive Board!
Join us at a PACA Board Meeting to get better acquainted with your Board:
1st Thursday of each month from 10:15 AM - 12:00 Noon.
As location varies, please contact PACA Secretary Christine Fontana
secretary@philadelphiacoaches.org or 610-585-6960 to confirm your
attendance at a Board meeting and receive instructions.
If you have suggestions or observations about our community, please feel free
to contact any of the Board members
http://www.philadelphiacoaches.org/contact.html.