1. (205) 960-7215
pch0004@auburn.edu
114 Cedarcrest Circle
Auburn, Al 36830
CASE STUDY
After Hours Shopping Event
Periscope, Target’s advertising agency in Minneapolis, hired me to serve as Auburn University’s
Brand Ambassador Manager for the event.
SCOPE OF PROJECT
I was hired in March, 2012 to plan and manage Target After Hours Shopping Event on August 14
at Auburn’s Target store. My responsibilities included:
• Hiring a team of student ambassadors
• Managing social media
• Ensuring shipment arrivals
• Set up and break down of product displays
• Training student ambassador staff
BUILDING THE TEAM
I started by recruiting a workforce of 75 student ambassadors. After reaching my recruiting goal, I
divided my hires into teams—based on their skills and strengths. At every stage of the event, I kept
my charges up-to-date via email and Facebook.
Closer to the event, I required confirmation emails from each student to ensure his or her
commitment to working the event. When 20 or more students dropped-out, I filled their slots from
my back-up list of potential ambassadors.
SOCIAL MEDIA
In May, I started my training and preparation for managing the “Target College Events at Auburn
University” Facebook Group. I participated in conference calls, as well as individual calls with my
producers—and studied Periscope’s instruction materials.

2. After Hours Shopping Event
Each week, I posted material from the Periscope group, and generated my own original posts—to
further engage students, and raise awareness of the upcoming event.
My posts covered topics ranging from Auburn athletes competing in the Olympics to
recommendations for new students on what to buy for their new dorm rooms. My producers at
Periscope voted one of my contributions “best post of the week” in a competition among over 100
Brand Ambassador Managers representing their schools.

3. After Hours Shopping Event
EXECUTION OF EVENTS
ON CAMPUS PROMOTION
Periscope’s producers arrived on Auburn’s Campus August 11 for an on-campus promotion. For
this event, I hired 15 student workers. For four hours, we passed out products (such as Target
granola bars and fruit strips) to encourage attendance at the shopping event. We also handed out
brochures with event details and QR codes that students could scan for additional deals and
information.
AFTER HOURS SHOPPING EVENT
Working with my team of producers, I inventoried the display materials and prepared Target’s
employees for the event. The day of the event, after a final run-through, I trained the Bus Team
(who would head up transporting new students to and from campus from 4 different locations)—
then assisted in training the store team for individual product promotions.
Product promotions included everything from Target-brand chewing gum tasting and Text-To-Win
competitions to a C9 Sportswear obstacle course. During the event, I worked to maintain a
consistently high energy level among my ambassadors—while managing the flow of new students,
and answering questions and/or solving problems.
RESULTS
The event successfully raised campus-wide awareness for Target; surpassed attendance
expectations; and increased Target’s base of loyal, returning customers from Auburn.
Based on the results of the event, Periscope hired me as Target’s Engagement Ambassador for
Auburn University. In that position, I am maintaining my social media role on the Facebook page
through April, 2013.