Lee Rainie was the morning keynote speaker at the Society for Scholarly Publishing's conference on May 31, discussing how people use technology to gather, share, and create information. He described trends in people's use of broadband, mobile devices (including tablet computers and ebook-readers), and social networks to learn about their world and share their own stories about it.

1. The Rise of Networked
Information
Lee Rainie, Director, Pew Internet Project
5.31.2012
Society for Scholarly Publishing
Email: Lrainie@pewinternet.org
Twitter: @Lrainie
PewInternet.org

2. The traits of networked information
• Pervasively generated • Continually edited
• Pervasively consumed • Linked
• Portable • Social currency
• Personal • Multi-platformed
• Participatory • Dense and multi-
• Persistent and threaded
searchable • Real-time and timeless

3. Digital Revolution 1
Internet (82%) and Broadband at home (66%)
Home broadband Home dial-up
80%
70%
71%
60%
50%
66%
40%
30%
20%
10%
0%
June April March March April March March March April April May May August Jan
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2011 2012

4. Internet users by age
18-29 30-49 50-64 65+
100%
97%
90% 91%
80%
77%
70%
60%
50% 53%
40%
30%
20%
10%
0%

5. Networked creators are everywhere
(two-thirds of adults; three-quarters of teens)
• 66% of internet users are social networking site users
• 59% of cell owners share photos or videos
• 37% contribute rankings and ratings
• 33% create content tags
• 30% share personal creations
• 26% post comments on sites and blogs
• 15% have personal website
• 15% are content remixers
• 16% use Twitter
• 14% are bloggers
• Of smartphone owners: 18% location services 74%
maps/directions/local awareness

6. Info consumption up from 7.4 hours a day
in 1960 to 11.8 hours in 2008
140% increase words consumed since 1980
Reading volume has grown 3X since 1980
100,500 words per day and 34 gigabytes

7. 56% of adults own laptops –
up from 30% in 2006
52% of adults own DVRs –
up from 3% in 2002
44% of adults own MP3 players –
up from 11% in 2005
42% of adults own game consoles
19% of adults own e-book readers – Kindle
Doubles over holiday season
19% of adults own tablet computer – iPad
Doubles over holiday season

8. Broadband Pervasive
facilitates media
networked
information
Links and
multimedia
Self-paced
learning
Analytics

9. Mobile phones – 88% of adults
331.6
Total U.S.
population:
315.5
million
2011

10. Smartphone tipping point -- 46%

11. Smartphones – 46%
100%
80%
60%
40%
66%
53%
20%
35%
22% 20% 3%
0%
Millennials Gen X Younger Older Silent G.I.
(18-34) (35-46) Boomers Boomers Generation Generation
(47-56) (57-65) (66-74) (75+)

12. Apps – 50% of adults
Sept 2009 May 2010 August 2011
100%
80%
60%
50*
40% 38* 38 43* 43
29*
22%
20%
0%
Download apps to their Have preloaded apps on Total who have apps on
phone their phone phone

13. Mobile Augmented
connectivity reality
alters media
venues and
Attention
expectations
zones morph
Pervasive,
New access Real-time perpetual
points to sharing, just- awareness
knowledge in-time of social
(AAA) searching networks

14. % of internet users

15. Mean size of Facebook friends
network
350.0
300.0
250.0
200.0
150.0 318.5
100.0 197.6
155.7
50.0
85.1 78.4
42.0
0.0
Millennials Gen X Younger Older Boomers Silent G.I. Generation
(18-34) (35-46) Boomers (57-65) Generation (75+)
(47-56) (66-74)

16. Social media Facilitates
aids peer-to- rise of “fifth
peer learning estate” of
by doing amateur
experts
Elevates DIY
learning in
social networks Changes
character of
Increases the role of social social
networks in learning networks

17. What is the future of knowledge creation and
dissemination?
-- Shana Ratner (1997) “Emerging Issues in Learning Communities”
Old: New:
Learning as transaction Learning as a process
Knowledge is Knowledge is
objective and subjective and
certain provisional

18. What is the future of knowledge creation and
dissemination?
-- Shana Ratner (1997) “Emerging Issues in Learning Communities”
Old: New:
Learning as transaction Learning as a process
Learners receive Learners create
knowledge knowledge

19. What is the future of knowledge creation and
dissemination?
-- Shana Ratner (1997) “Emerging Issues in Learning Communities”
Old: New:
Learning as transaction Learning as a process
Knowledge is organized Knowledge is organized
in stable, hierarchical “ecologically”-
structures that can disciplines are
be treated integrative and
independently of one interactive
another

20. What is the future of knowledge creation and
dissemination?
-- Shana Ratner (1997) “Emerging Issues in Learning Communities”
Old: New:
Learning as transaction Learning as a process
We learn best We learn best
passively, by actively doing
listening and and managing
watching our own learning

21. 6 questions for publishers
1. What’s the franchise? What’s the commodity?
2. What’s the multi-media play?
3. What’s the social media/social networking
play?
4. What’s the mobile play?
5. What’s the gift economy play?
6. What is the analytics play? (metrics of
success)

22. What is revolution 4?
22

23. Are hot new gadgets evident now?
The hot gadgets and Hot gadgets and apps that
applications that will will capture the
capture the imagination imagination of users in
of users in 2020 are 2020 will often come “out
pretty evident today and of the blue” and not have
will not take many of been anticipated by
today’s savviest many of today’s savviest
innovators by surprise. innovators.
16% experts 81% experts
17% full sample 80% full sample
23

24. Themes
• iPhone, iPhone, iPhone
• Innovation ecosystem will change: bandwidth / processing
• Still, there are basic trends evident now and some
groundwork that has been in place for years that will yield
innovation.
– The internet of things - sensors proliferate
– Mobile connectivity and location-aware services grow
– Interface changes: Beyond the mouse; bigger/thinner
screens -- 3D displays
– “Consolidated,” all-purpose gadgets and apps
24

25. Your map is wrong

26. Thank you!
Questions?