Oregon Broadband: The Power of Adoption
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More: http://pewinternet.org/Presentations/2011/Oct/Oregon-Broadband.aspx
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Oregon Broadband: The Power of Adoption
- 1. Broadband: The Power of Adoption Lee Rainie, Director, Pew Internet Project 10.27.11 Hood River, OR Email: [email_address] Twitter: @Lrainie
- 4. Revolution #1 Internet and Broadband
- 5. Digital Revolution 1 Internet (78%) and Broadband at home (62%) 64% 62%
- 6. Home b-band Oregon = 70% (2009) http:// www.ntia.doc.gov/reports/2010/ESA_NTIA_US_Broadband_Adoption_Report_11082010.pdf
- 7. Home broadband adoption by community type
- 8. Demographic factors correlated w/ broadband adoption Source: Pew Internet Project, April 2009 tracking survey 10/5/2010 Trends in Home Broadband Adoption Positive correlation (in order of importance) Negative correlation (in order of importance) Household income of $75,000 or more per year Having high school degree or less College degree Senior citizen (age 65+) Parent with minor child at home Rural resident Married or living with partner Disabled Employed full time African-American
- 9. Consequences for info ecosystem Explosion of creators and niches
- 11. Revolution #2 Wireless Connectivity
- 12. Digital Revolution 3 Mobile – 84% 327.6 Total U.S. population: 315.5 million
- 13. Cell phone owners – 84% adults 96 % 90% 85% 58% Urban-84% Suburban-86% Rural-77%
- 15. Main internet use device 10/13/2011 Which Device Do You Mostly Use to Go Online? (among smartphone owners)
- 16. Revolution #3 Social Networking
- 17. The social networking population is more diverse than you might think 2/22/2011 5x 5x 7x 5x Urban-64% Suburban-65% Rural-49%
- 19. How do you convince non-users to adopt broadband?
- 20. By the numbers: Who’s not online? Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 Trends in Home Broadband Adoption 22% … of American adults are not online 34% of them have some past or current contact w/ internet 10% of them want to use the internet in the future 61% of them would need assistance getting online
- 21. Relevance & digital literacy are primary factors for not going online Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 Trends in Home Broadband Adoption
- 35. Revolution #4 Post PC, new interfaces, better search (including images/videos), local awareness, augmented reality, social graph
- 36. Revolution #5 Internet of things, big data
Notas do Editor
- Title: How Communities Learn Subject: Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will discuss the latest trends in Americans use of the internet and smart phones and how people use technology to learn and share information about their communities. He will explore the role of social networks – the technological kind as well as the real-world kind – in shaping the way people gather information and make sense of it.
- http://www.ntia.doc.gov/reports/2010/ESA_NTIA_US_Broadband_Adoption_Report_11082010.pdf
- Perhaps biggest change in info ecology is the democratization of media – and proliferation of niches. The Long Tail becomes reality for media and brands.
- This is the way Pew Internet measures content creation….
- Social networking use among internet users ages 50 and older has nearly doubled—from 22% to 42% over the past year. Looking at adults ages 65 and older who have high-speed internet connections at home, 72% say they use the internet on a typical day. That compares with 77% of broadband users ages 50-64, 84% of those ages 30-49 and 86% of those ages 18-29.
- Sources: 30% growth per year: “How Much Information? 2003” Hal Varian et al http://www2.sims.berkeley.edu/research/projects/how-much-info-2003/execsum.htm#summary 3.5 times more info: “How Much Information” UCSD, James Short et al http://hmi.ucsd.edu/howmuchinfo_research_report_consum.php 7.5 hours a day: “Daily Media Use Among Children” Kaiser Family Foundation http://www.kff.org/entmedia/entmedia012010nr.cfm Search: Pew Internet 2011 report http://pewinternet.org/Reports/2011/Search-and-email.aspx
- Source: Pew Internet “Social Networking Sites and Our Lives” http://pewinternet.org/Reports/2011/Technology-and-social-networks.aspx