Mobile Health in Context: How Information is Woven Into Our Lives

4. What do we mean by “lower income”? • Based on reported annual household income • Categories collected: <10k, 10-20k, 20-30k, 3040k, 40-50k, 50-75k, 75-100k, 100-150k, and 150k+ • Around 10-20% of respondents typically don’t report (or don’t know) income • Limited ability to subdivide the lower-income population. But it tends to skew towards non-white; youth and seniors; low education; urban/rural

5. Cell ownership > internet use 98% 90% 98% 97% 96% 97% 96% $75,000 $99,999 $100,000 $149,999 $150k or more 96% 100% 87% 87% 89% 92% 83% 80% +13 92% +17 85% 84% $20,000 $29,999 $30,000 $39,999 94% 70% 70% 70% <$10k $10,000 $19,999 60% 50% 40% 30% 20% 10% 0% Use the internet $40,000 $49,999 $50,000 $74,999 Own a cell phone

6. Smartphone or non-smart phone? Depends on your income… 100% 80% 34% 43% 49% 51% 54% 61% 73% 60% 40% 82% 81% 16% 16% 49% 44% 37% 38% 37% 35% 20% 25% 17% 13% 14% 11% 9% 0% LT $10k $10,000 $19,999 $20,000 $29,999 No cell phone $30,000 $39,999 $40,000 $49,999 4% 2% 2% 3% $50,000 $74,999 $75,000 $99,999 $100,000 $149,999 $150k+ Cell, not a smartphone Smartphone

7. …but especially your age Smartphone ownership by age/income 100% 90% 87% 81% 80% 77% 72% 68% 60% 47% 43% 40% 40% 22% 21% 20% 8% 0% 18-29 Less than $30,000 30-49 50-64 $30,000-$74,999 65+ $75,000 or more

8. Worldwide: 86% Own Cell Phones % Own a cell phone 73 82 85 86 2011 2012 50 2002 2007 2010 Based on median % across 12 nations where 2012, 2011, 2010, 2007 and 2002 data are available.

9. U.S.: 81% of cell phone owners text

10. Online videos are a health education opportunity

11. Location-aware, real-time information is another opportunity

12. 39% of U.S. adults are caregivers

13. U.S.: 45% of adults live with chronic conditions • 25% high blood pressure • 13% asthma, bronchitis, emphysema, or other lung conditions • 11% diabetes • 7% heart disease, heart failure, or heart attack • 3% cancer • 16% any other chronic problem or condition • 78% of U.S. adults living with chronic health conditions say they own a cell phone, compared with 91% of those who report no conditions.

14. 31% of cell phone owners look up health information on their phones (2012)

15. 1 in 5 smartphone owners has a health app (2012)

16. Thank you! Susannah Fox Pew Research Center sfox@pewinternet.org @SusannahFox Reports, data sets: pewinternet.org Blog: susannahfox.com

Notas do Editor

67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.29% of cell owners describe their cell phone as “something they can’t imagine living without."
Non-whites: Among those who use their phone to go online, six in ten Hispanics and 43% of African-Americans are cell-mostly internet users, compared with 27% of whites. Young adults: Half of cell internet users ages 18-29 mostly use their cell phone to go online. The less-educated: Some 45% of cell internet users with a high school diploma or less mostly use their phone to go online, compared with 21% of those with a college degree.The less-affluent: Similarly, 45% of cell internet users living in households with an annual income of less than $30,000 mostly use their phone to go online, compared with 27% of those living in households with an annual income of $75,000 or more.
But just 9% of cell phone owners say they receive any text updates or alerts about health or medical issues.
50% of online video watchers say they watch educational videos.
70% of cell phone owners – 86% of smartphone owners – get real-time info on their phones.Example of location-aware, real-time health care social media: AIDS.gov Service Locator widget
87% percent of caregivers in the U.S. own a cell phone and, of those, 37% say they have used their phone to look for health or medical information online. 84% of non-caregivers own a cell phone and 27% have used their phone to look online for health information.(Based on September 2012 survey data)
Younger cell owners, women, and those with higher education are more likely to use health apps.

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