Petra Mayer, Web Strategy, Project Management and Online Servicing - available for contract work and employment.

1. PETRA MAYER (MBA)
Web Consulting, Project Management,
Online Services
(employment or contract)
Monday, October 10, 2011

2. Content
 Introduction
 Employment history
 Education
 Online strategy experience
 E-commerce experience
 Specific project experience
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Monday, October 10, 2011

3. Petra Mayer
! Driver of web strategy
! Senior project lead with strategic vision
! 22 years sales and marketing experience in hospitality,
tourism and transportation sectors
! Leader of diverse, multi-cultural virtual teams
! Selection and management of external service
providers
! Customer centric approach
! Securing stakeholder consensus across organizational
levels
! Bi-lingual (German, English) with knowledge in Spanish
and French
Monday, October 10, 2011

4. Employment History
 Manager eCommerce, oneworld Management
Company (2001 – Sept 2011)
 Marketing Manager, British Airways, Frankfurt,
Germany (1997-2001)
 Australian Pacific Tours, Manager Germany,
Austria, Switzerland (1992-1997)
 Lufthansa German Airlines, Sydney, Australia
(1990-1991)
 Turnberry Isle Yacht and Country Club, Miami,
Florida (1986-1988)
Monday, October 10, 2011

5. Education
 Certificate of eCommerce, BCIT, 2011
 Executive MBA, Lancaster University, 2001
 Degree in Business Administration, Technical
College Munich, 1992
 PMP in progress (2012)
Monday, October 10, 2011

6. Online strategy experience
Established the online
strategy for oneworld:
Tool Development
• Defined target
• Mobile strategy
audience
• Online tools
• Identified and
• Round-the-world booking tool
prioritized relevant
• Enable flight booking strategy
projects
• Established and
implemented a 3-
year plan
Conversion from informational
website to selling website
Monday, October 10, 2011

7. E-commerce experience
 Created revenue streams by leading the
transition from an informational website to a
selling website
 Drove innovation by leading the development of
the industry’s first round-the-world booking
engine
 Enhanced the customer experience by
launching on-line tools
 Increased accessibility by launching mobile site
and apps
 Relaunched website and intranet
Monday, October 10, 2011

8. Background on oneworld
 oneworld is the alliance of 12 of the biggest
airline name brands in the industry
 The oneworld Management Company manages
the multilateral activities for these airlines
 Reported to VP Commercial
Monday, October 10, 2011

9. Specific project experience
 Round-the-world booking tool (IBE) project
 oneworld.com redevelopment
 Interactive network map
 Mobile site and apps
 Game based online training project
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Monday, October 10, 2011

10. Round-the-world booking tool
 Developed the industry first booking engine
(IBE) for round-the-world itineraries
 Acted as business owner
 Collaboration with two external suppliers
(Amadeus, Innovata)
 Coordination with 9 ticketing airlines
 Project cycle: 18 months (launch: Dec 2008)
 Exceeded year 1 revenue expectations
Monday, October 10, 2011

11. IBE project cycle
Requirements
Analysis
Scope
Maintenance
Development
Implementation Development
Monday, October 10, 2011

12. IBE user interface
Tool allows for validated
round-the-world itineraries
and non-validated multi-city
itineraries.
Available in two versions and
three languages.
Round-the-world planner
validates against all rules
at every step of the
planning process.
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Monday, October 10, 2011

13. IBE back-end integration
Once the itinerary is completed,
passenger and trip information are
sent via trip-flow to Amadeus, where
the PNR is generated. The PNR is
then queued to the ticketing airline,
following a process managed through
control files.
Monday, October 10, 2011

14. oneworld.com redevelopment
Restructured the
website after defining
the main target
audience groups.
Following the roll-out of
all on-line tools, the
website underwent a
total redesign and
restructure for launch in
2011.
Monday, October 10, 2011

15. Reference guides
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Monday, October 10, 2011

16. Interactive network map
Display route network from any location
across the whole alliance or show flight
options between any two cities with integrated
timetable
Monday, October 10, 2011

17. Mobile site m.oneworld.com
Re-utilize main website content for efficiency and cost-effectiveness.
Monday, October 10, 2011

18. Game based online training
 Target audiences: airline staff and travel trade
 Objectives:
 Provide information about the alliance, customer
benefits and products
 Present the information in a fun and engaging way
 Provide a group presentation functionality for local
sales
 Provide tracking of users and their scores
 Allow users to print their certificates of progress
Monday, October 10, 2011

19. Development process
RFP Contract Concept Refinement
Project
Development Testing
planning
Roll out Maintenance Replacement
Monday, October 10, 2011

20. Challenges and resolution
 Obstacles and issues:
 Supplier management
 Cultural differences with supplier based in India
 Lack of airline know-how
 Resolution
 Open and honest communication
 Involve local contact to bridge the cultural gap
 Tighten project management
 Result
 Excellent cooperation throughout 3 years of system
maintenance and re-launches
Monday, October 10, 2011

21. Online training interface
Basic concept/story board:
destination brochures based on carrier
home cities:
Each contains one lesson and mini quiz
Monday, October 10, 2011

22. online training games
Each lesson has a different
interactive theme with hints
provided on mouse-over
Monday, October 10, 2011

23. Content re-iteration in a quiz
Re-iterate the learning
messages through summary
pages and mini-quiz at the end
of each game
Monday, October 10, 2011

24. Summary
My expertise lies in functional project
leadership from project definition to
delivery. I am self motivated and work
collaboratively in a team. I have strong
experience in leading globally distributed
virtual teams.
While my industry background is in
hospitality, travel and transportation, I am
open to new experiences in other industries.
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Monday, October 10, 2011

25. Contact
Petra Mayer
pm.petramayer@gmail.com
Tel: 604-681-4779
Mob: 604-723-9222
http://ca.linkedin.com/in/petramayer
Skype: petra.mayer5
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Monday, October 10, 2011