Petra Söderling, Nokia Presentation at Innovation Excellence conference in Amsterdam, September 16-17

1. Market Insights and Research
Methods matching Consumer
Preferences
Petra Söderling
16th & 17th September 2010, Amsterdam
1 © 2010 Nokia

2. Agenda:
- Design by
community
- Symbian ideas
- Traffic Works
- Nairobi music
project
- Nokia Pilots
- Awarenet
2

3. Design by
Community
3 © 2010 Nokia

4. Design by Community
•Nokia Conversations, the official Nokia blog
•Design by Community run from March to August 2010
• Capture collective thoughts of readers
• Define the ultimate concept mobile device
• Product specs defined by voting
• Nokia’s design team create concept sketches, vote for winner
• The winner will be turned into a design concept render
4 © 2010 Nokia

5. Design by Community
•”What makes a great concept device? Nokia Conversations team
vox pops”
http://www.youtube.com/watch?v=Q9O9x6Z-sww&feature=player_embedded
5 © 2010 Nokia

6. Design by Community
•”What makes a great concept device? Iain Pottle, Senior Design
Manager, Nokia
http://www.youtube.com/watch?v=bOwXe2LatOU&feature=player_embedded#!
6 © 2010 Nokia

7. Design by Community
7 © 2010 Nokia

8. Design by Community
The schedule:
March 15 Display and UI The Datasheet
March 22 – Size and shape
March 29 – Materials Check back every week to watch the device take shape,
April 5 – Operating system with the latest specs added as you vote for them.
April 12 – Connectivity Display and user interface
April 19 – Camera Display: 4-inch capacitive 16:9
April 26 – Enhancements Connectivity
Power button, camera, zoom and volume button controls
July - Design concept sketches Support for 802.11 n/b/g wireless
Size and shape
July – Design render standards.
Shape: Monoblock
USB 3 connectivity.
Dimensions: 60 x 110 x 6-10mm
HDMI connectivity.
Extras: Auto lens cover
Cable charger.
Materials
Dolby Surround Sound.
Material: Aluminium
Camera
Finish: Soft touch
8-megapixel
Colour: Single colour
4X optical zoom
Durability: Super strength
Dual LED and Xenon flash
Operating system
HD video capture
Open source operating system with unlimited
multitasking. Instant image capture
The DbC OS 1 sports temperature and location sensors so Enhancements
your device constantly monitors your whereabouts and Kinetic power booster
the local conditions. Multiple OS support
Device-based storage is supported. Surround Sound Speakers
The majority of OS functionality responds to touch Upgradable Flash memory
control.
Upgradable image sensor
8 © 2010 Nokia

9. Design by Community

10. Symbian
Ideas
10 © 2010 Nokia

11. Ideas.Symbian.org
 Open website for collecting and voting for new ideas in Symbian
devices, applications, or the open source community itself
Copyright © 2010 Symbian Foundation. 11

12. Ideas.Symbian.org
Copyright © 2010 Symbian Foundation. 12

13. Ideas.Symbian.org
Copyright © 2010 Symbian Foundation. 13

14. Ideas.Symbian.org
Copyright © 2010 Symbian Foundation. 14

15. Ideas.Symbian.org

16. Ideas.Symbian.org
Copyright © 2010 Symbian Foundation. 16

17. Ideas.Symbian.org
Copyright © 2010 Symbian Foundation. 17

18. Ideas.Symbian.org
18

19. Ideas.Symbian.org
19

20. Ideas.Symbian.org
20

21. Ideas.Symbian.org
21

22. Ideas.Symbian.org
22

23. Ideas.Symbian.org
23

24. Ideas.Symbian.org
24

25. Ideas.Symbian.org
25

26. Nokia
Traffic
Works
26 © 2010 Nokia

27. Nokia Research Center Traffic Works – Community
Enhanced Traffic
http://www.youtube.com/watch?v=kmGcV8-8KDI&feature=player_embedded#!
27 © 2010 Nokia

28. Nairobi
music
28 © 2010 Nokia
project

29. Nokia Research Center - Nairobi music project
http://www.youtube.com/watch?v=2HaDM2-_r3I&feature=player_embedded
29 © 2010 Nokia

30. Pilots
30 © 2010 Nokia

31. Nokia Pilots
program
• Open to anyone
• Participate in product and
service testing
• Suggest ideas
• Give feedback
31 © 2010 Nokia

32. 32 © 2010 Nokia

33. 33 © 2010 Nokia

34. 34 © 2010 Nokia

35. 35 © 2010 Nokia

36. 36 © 2010 Nokia

37. 37 © 2010 Nokia

38. 38 © 2010 Nokia

39. 39 © 2010 Nokia

40. Pilot case - Use scenario – at a concert,
Awarenet creating a community and finding content

41. Create a question to your
ad-hoc community

42. Your device connects
automatically to other devices

43. Message spreads automatically to nearby devices

44. They in turn spread it further

45. It spreads automatically to a network of devices

46. Soon you find out that someone has the song you want

47. You accept and receive it

48. Summary
• Engaging customers, consumers, students, and
partners in product development has become
everyday activity
• Engagement happens on all levels from
operating system to applications and services
• Engagement happens from first idea collection
to final true testing