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The Road to Relevance - Sizmek au Petit Club
- 1. Road to @tejrekhi 1 content Director of Product Innovation
- 2. Audience 2 Audiencethere is no one size fits all
- 3. 3
- 6. 6 multiscreenpart of daily routine
- 8. 7 In a world of connected screen advertisers cannot afford to execute digital marketing in channel silos we need to be relevant and engaging on all devices ““
- 11. 10 Advertisers can be more intimate…
- 14. 12 first thing
- 15. 13 last thing
- 17. spending an average 2:21:00a day on them 15 Source: WSJ
- 18. Selfieoccasional selfies are acceptable but posting a new picture of yourself every day isn’t necessary 16oxford dictionaries
- 20. First Mobile 18
- 24. 21 ResponsiveAds No more creative walls between screens
- 25. Different strategy for Tablet & Smartphone devices 22
- 26. 23 PC/Desktop Tablet Tablet will overtake PC’s outsell by 2015 Source: IDC
- 27. 23 Tablet will overtake PC’s outsell by 2015 Who’s paying for the data?
- 28. Which creative technology do we use? 24
- 30. 25 There is no battle
- 31. 26 2015
- 34. Global mobile video traffic 28 Mobile Video Traffic 7million terabytes Source: Ericsson
- 36. 30 words 1M
- 37. 31
- 38. 31
- 40. 33 personal
- 42. Screen viewing time 35 2012 2013 We are watching more alone Source: Ericsson
- 43. 30 TV ads online 36 we are just hoping for the best... secs ?
- 44. 37 should be more than just awareness Video
- 45. Let’s apply intelligence, lets make Video more relevant and engaging 38 As audiences chase content, advertisers need to be dynamic
- 46. 39 Targetingtelling the right story across multiple channels
- 47. 39 Targetingtelling the right story across multiple channels Re- sequential behavioural
- 50. 42 ensuring bandwidth optimised video is served to every user on every screen
- 51. 43 Bite-Sized Ads are going to becoming the norm
- 52. 44 Social is very much embedded into the fabric of our daily lives
- 53. 45 overtaken porn social as the number 1 activity on the web.
- 54. Growth in social networking 46 PC Smartphone Tablet Source: IAB
- 55. Social networking is the glue that binds the experience of multiple device usage. 47
- 56. 48 78%
- 57. 49 if consumers are spending most of their time in social… brands and advertisers need to be there
- 59. 50
- 60. 50 deeperandmoreengagingexperience that consumers can share beyond their social ecosystem…
- 61. TV normally takes a month 51
- 62. Online as we know it a week 51
- 64. Social within hours 51 Offering a client on any screen possible and on any social website, an ad that is equipped with intelligences. speed + scale
- 65. 52 every campaign Social is now part of
- 68. 55data
- 71. Fraudulent Web Traffic Web Mobile 58 US market figures Q3 2013 Source: Adots $6B
- 72. 59 Nevercompromisingthebrand Ads are in the most safe, appropriate and relevant environment
- 73. 60
- 74. 60 semantic analysis technology immediate information in real-time about each page before a bid decision is made
- 77. 63 Verificationads were delivered in accordance with expectations. Brand safetyAcross Device Page quality
- 78. 64 viewability 54%Digital Ads are not seen Source: IAB Default: >1 sec, 50% of ad
- 79. 64 viewability Source: IAB Default: >1 sec, 50% of ad Assess viewability rates based on desired threshold.
- 80. 64 viewability Source: IAB Assess viewability rates based on desired threshold. Custom thresholds
- 82. 66 bestofbreed Datasetsin a single platform
- 85. 69 Dynamic Creative swap creatives in and out
- 86. 70 JUST ONE TAG See and be seen
- 88. 72 One platform that successfully engages marketers across…
- 89. All Screens 72
- 90. 72 All Media
- 91. 73 Thank you