1. There will be 10 BILLION mobile
subscribers by 2020

2. Internet is taking over the
consumer’s media day
http://www.slideshare.net/McK_CMSOForum/turning-the-digital-revolution-intoan-opportunity-for-the-media-industry

3. Advertisers are following the audience
http://www.slideshare.net/McK_CMSOForum/turning-the-digital-revolution-intoan-opportunity-for-the-media-industry

4. Mobile usage has quintupled in five years.
http://www.slideshare.net/McK_CMSOForum/turning-the-digital-revolution-intoan-opportunity-for-the-media-industry

5. Smartphone ownership eclipsed that of
personal computers in 2012.
192.4
176.3
Smartphone Users (millions)
157.7
137.5
115.8
93.1
62.6
2010
2011
2012
2013
2014
2015
2016
US Smartphone Users and Penetration, 2010-2016
http://www.emarketer.com/Article/Smartphones-Continue-Gain-Share-US-Mobile-Usage-Plateaus/1008958

6. By 2017, HALF of all digital ad spending in North
America will go toward mobile advertising.
An estimated $33 Billion will be spent advertising on
tablets, smartphones and other devices.
49%
23 Times what was spent in 2011.
42%
34%
26%
19%
11%
4%
2011
2012
2013
2014
2015
% of digital ad spend by year
eMarketer, August 2013
2016
2017

7. Smartphone owners have more
disposable income

8. Moms are a key target demographic
for advertisers
http://www.slideshare.net/webby2001/moms-and-media-2013-by-edison-research

9. Internet use is growing faster
than any other media.
9

10. Podcasts are closely tied to
internet radio
10

11. Internet radio listenership is
experiencing dramatic increases

12. Internet radio listenership is
experiencing dramatic increases

13. US Monthly Internet Radio Listeners, 2010 – 2016
Millions, % of internet users and % of population
http://www.emarketer.com/Article/Internet-RadiosAudience-Turns-Marketer-Heads/1009652

14. People are spending increasingly
more time with internet radio

15. People are listening to
internet radio in their cars
www.abacast.com
15

16. Advertisers are allocating more of
their budgets to digital radio
US Radio Ad Spending, by Segment, 2010 – 2016
Billions and % change
http://www.emarketer.com/Article/Internet-RadiosAudience-Turns-Marketer-Heads/1009652

17. Budgets for online & mobile radio
are growing the fastest

18. With Good Reason: Internet Radio Listeners
Are Twice As Likely To Purchase

19. Internet radio brands are
predominantly music formatted.

20. Radio has always been about
much more than music.
News, Talk & Sports
dominate radio formats.
6%
AC
7%
Oldies
19%
7%
Latin
21%
The spoken word has never
been more popular.
http://www.radioadvertisinghome.com/radio-station-formats/
Country
News - Talk Sports

21. Apple & Podcasts
• Apple has offered podcasts in its iTunes store since
the mid 2000s.
• In July 2013, Apple reached ONE BILLION podcast
subscriptions (podcasts that are regularly
downloaded)
• Over a quarter of a million different podcast shows
exist on iTunes
• Over eight million podcast episodes have been
published on the iTunes store in total
http://www.theinquirer.net/inquirer/news/2284111/apple-itunes-has-one-billion-podcast-subscribers

22. iTunes Radio
• Apple released iTunes Radio on Sept. 18, 2013 as
part of its iOS 7 system update, placing the app on
millions of its devices from Day 1.
• McDonald’s, Nissan, Pepsi and Proctor & Gamble
have paid in excess of $10 million for the privilege
of advertising on iTunes Radio through the end of
2013 - Ad Age.
• Apple does not sell advertising within podcasts on
iTunes Radio and refers podcast producers to
PodcastOne for ad sales representation
http://www.theinquirer.net/inquirer/news/2284111/apple-itunes-has-one-billion-podcast-subscribers

23. Millions more will soon have instant access top
podcasts baked-in to their iPhones.
Source: The Internet Radio Marketplace, GroupM Next 2013
23

24. Growing Fast
The number of people
listening to podcasts more
than doubled in just five years.
29%
23%
13%
2007
2010
2012
% of Americans who have downloaded a podcast
Source: Edison research Podcast
Consumer 2012

25. Podcast Listening Breakdown
www.abacast.com
25

26. Approx. 3 out of 4 adults over 25 are listening to
LESS AM/FM radio as a result of podcasts.

27. 27

28. 28

29. 29