The document discusses how social media and digital technologies can be leveraged to promote events and build brands. It provides statistics on social media usage and content sharing. It then describes how 360 Creative Event Services engaged visitors at their office by encouraging them to take photos and share on social media, which was retweeted and saw by thousands. This free, visitor-generated content helped build the company's brand and was amplified through social networks. The document advocates using similar strategies such as creating shareable content and opportunities for social sharing to engage audiences and extend the reach of events.

1. Capturing the moment Simon Burton, Commercial Director, 360 CES

2. @SIMONBURTON The 360 Creative Event Services HQ We always have welcome signs for visitors Passionate event evangelist @simonburton and @360ces are integral to our marketing 11/07/2011 © 360 Creative Event Services 2

3. SOCIAL MEDIA BY NUMBERS Social Media is big 2/3 of the global internet population visits social networks Visiting social sites is the most popular online activity – ahead of email and porn Time spent social networks is growing at 3 x the rate of overall internet usage 93% of internet users believe a company should have a social media presence 11/07/2011 © 360 Creative Event Services 3

4. MORE NUMBERS 17 Million articles on Wikipedia 100 Million professionals on LinkedIn 20 Million in Europe 2 Billion people searches in 2010 4 Billion photos on Flickr 95 million Tweets per day A 250% yoy increase 3.5 Billion pieces of content shared daily on Facebook 2 Billion videos viewed daily on YouTube 11/07/2011 © 360 Creative Event Services 4

5. REVOLUTIONISING MEDIA 11/07/2011 © 360 Creative Event Services 5

6. BEAUTIFUL MINDS Jordan Simpson and Lisa Hanson The Simpsons 11/07/2011 © 360 Creative Event Services 6

7. BEAUTIFUL MINDS COME TO VISIT One easy screen grab Happy visitors take picture They tweet Their followers retweet 11/07/2011 © 360 Creative Event Services 7

8. THE RESULTS The Results 7 Retweets Seen by over 6,000 #eventprofs Story run by the trade media Vital part of 360’s brand image 11/07/2011 © 360 Creative Event Services 8

9. LISA SOLUS 11/07/2011 © 360 Creative Event Services 9

10. BUILDING RELATIONSHIPS 11/07/2011 © 360 Creative Event Services 10

11. EXTENDING CONTENT 11/07/2011 © 360 Creative Event Services 11

12. CREATING CONTENT 11/07/2011 © 360 Creative Event Services 12

13. HELP THEM TO HELP YOU Create opportunities for your visitors to generate content Help them relate it to you #yourevent Youtube.com/yourevent LinkedIn and Facebook groups Flickr Galleries 11/07/2011 © 360 Creative Event Services 13

14. PHOTO OPPORTUNITIES 11/07/2011 © 360 Creative Event Services 14

15. ASK 11/07/2011 © 360 Creative Event Services 15

16. ENGAGE 11/07/2011 © 360 Creative Event Services 16

17. ASK AGAIN It’s called a conversation 11/07/2011 © 360 Creative Event Services 17

18. 11/07/2011 © 360 Creative Event Services 18

19. AMPLIFICATION Viewed again by 435. plus 1305 new friends, Viewed by 435 people One Like Viewed by 43,000 people Viewed again by 43,000 and 130,500 new friends x 100 Liked by 2 Comments 1 Liked by 200, Comments 100

20. Engaging a community 360 and Event Magazine initiative Part survey, part engagement, part work tool, totally fun Monthly playlist of event music Crowd-sourced and shared Tonnes of amplification and opportunities to use at events on big screen 11/07/2011 © 360 Creative Event Services 20

21. ON THE MOVE @tweet@londoncab Reinventing the taxi experience Hackney carriages in existence since 1625 are embracing technology Using it to directly connect a business and its customers Adding value to traditional media 11/07/2011 © 360 Creative Event Services 21

22. 5 KEY CONCEPTS The Rules Engagement Personalisation Interaction Amplification Measurement 11/07/2011 © 360 Creative Event Services 22

23. Web and SEO Apps Video and TV Email Marketing Microsites Physical Event Collateral Social Media Mobile Marketing On-line Viral Interactive Experiences PR Virtual Event ALL MARKETING ROADS LEAD TO THE EVENT

24. CREATING A VIRTUOUS CIRCLE www.yourevent.com