Tablets and Smartphones are the key accelerators to mobilize your business. This presentation shows, how you can mobilize your business towards your employees, partners and customers.

1. Android (and more) in the Enterprise
How can you mobilize your business
Dr. Peter Decker, March 2012
Name
Date
Version
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 1

2. Symphony Teleca in 60 Seconds
• Recognized leader in enterprise • Leading global services partner helping
software OPD clients manage the convergence of
• Clients include 8 of largest 10 ISVs software, cloud and mobility
• Innovative enterprise mobility solutions
• 6000+ employees with global delivery
centers located throughout China, Europe,
India, Japan, South America and the U.S.
• Recognized leader in connected devices
• The industry’s most comprehensive
• Clients included leading service providers
and CE manufacturers software and services portfolio for
• Innovative enterprise mobility solutions enterprise mobility

3. What We Do
We help our clients manage the convergence of
software, cloud and mobility by delivering:
Software Product Development Services Connected Device Solutions and Services
R&D services for every phase of development End to end co-creation of connected devices
Ideation, UX design and Hardware and software development /
application development integration
Testing and integration Advanced testing
Quality management Application Develop platform
Full product line management Application store
Enterprise Communications Lifecycle Management Big Data Analytics Technology and Services
Enterprise mobility Analytic and Decision Support
Fixed and wireless Telecom Expense Analytics Technology R&D
Management (TEM) Report Factory
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 3

4. Connected Device Solutions and Services
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 4

5. Our Markets and Customers
Independent Software Mobile and Connect Enterprises Telecom, Internet &
Vendors Device Makers Media
• Microsoft • Intel • GE • Google
• SAP • Ericsson • Chevron • AT&T
• Oracle • Nokia • Morgan Stanley • BT
• BMC • Samsung • Bank of America • Verizon
• Vmware • HTC • Bloomberg • The Wall Street Journal
• Lawson • TIVO • Subway • MSNBC
• Misys • Qualcomm • Pfizer • Barrons
• Redhat • Marvel • Xerox • AOL
• Torex Retail • Motorola • BMW • ABC
• Escalate • Broadcom • Caterpillar • Sports Illustrated
• Concur • Freescale • MTV
• Texas Instruments • Orange
• LG • CSC
• Sony Ericsson • Yahoo
• Virgin Media
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 5

6. Symphony Teleca
around the world
Local
STC
Team
Customer
STC
Scalable Delivery
Centers
Project Setup
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7. Smartphones and Tablets
are the Key Accelerators
to mobilize your business
Mobility
Mobile Cloud Services
Smartphone OS Apps
DLNA HTML5
Connectivity SIP
VoIP
REST Cloud
NFC GPS LBS
Services
HTTP
Computing WWW GPRS
WLAN
LTE
CPU PC OS Windows TCP / IP 3G
1980 / 1981 1994 / 1995 2010 .. 2012
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Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY

8. How to mobilize your business:
Employee &
Consumer
Enterprise Mobility
Mobility
Service
Partner
Enterprise
Customer
Channel money
Fee

9. Business impact when mobilizing your employees !
Employee &
Enterprise
Mobility
Business impact
• Improve Communication Productivity
• Improve Information Flow increase
• Improve Workflow
CAPEX
unleashes business success OPEX saving

10. What can you do to mobilize your
employees and partners?
„80% enterprises workforce will use
tablets and smartphones by 2013“, Gartner
Workforce
using tablets
„80% enterprises will use corporate apps (BYOD)
by 2014“, Gartner
corporate
„80% enterprises will use cloud based apps applications
by 2014“, Juniper
Analytics
Mobile Device
Management
Dedicated Devices Communication
Cross Platform (MEAP)
Lifecycle
and Enterprise App Store
Management
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Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY

11. Examples of mobility solutions for employees
Dedicated Devices
& Analytics Services
Transport
Industrial Media CE Devices Automotive Home
& Retail
corporate
applications

12. IdealEnterprise Mobility Setup
Ideal Enterprise Mobility Setup
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13. Optimized Workflow
Example: Symphony Teleca m-Suite
Spec / Concept / Visualization
• Scope & Requirements definition
• Workflow identification
• UI wireframes
• Backend Service definition
Development using m-Suite MEAP
Validation
A drag’ n’ drop IDE for rapid
development. • In-built emulation to validate
developed app screens and layouts
Leveraged Open Web with mobile web- • Verify on multiple device emulators,
layouts (portrait/landscape)
kit compatibility.
Integrate with Enterprise Systems &
Backend
Web services /DB using JSON/XML Cross platform
build
Deploy to App Store Solution Testing (App & Backend) Mobile App Package
• Functional & Non Functional • Build your app for cross platform
• Performance & Stress Test mobile architectures.
• GLI • Generate deployable executable for
• Security mobile architectures.
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14. Mobile Enterprise Application Platform
Example: Symphony Teleca m-Suite
Mobile Application Mobile Development
Platform Services
Platform API / Services for 3rd Parties
Developer IDE
Mobile Application Development
App Builder & Packager
Application Development
Enterprise Management
Device Framework
Application Mobile App
Enterprise Applications Testing Certification
Service API Layer
Deep Device
Databases UI Design
Consultancy
Enterprise Integration Framework
Enterprise Infrastructure (Oracle /SAP / SalesForce)
- Security, Authentication
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15. How to mobilize your business:
Employee &
Consumer
Enterprise
Mobility
Mobility
Service
Partner
Enterprise
Customer
Channel money
Fee

16. Business impact when mobilizing your customers!
Consumer
Mobility
• Create new service offerings Business impact
• Address new price points Volume &
• Create new points of delivery Pricepoint
• Penetrate new geographic
Cost Revenue
• Decrease cycle time
enables new business models Start Product
Production lifecycle

17. What can you do to mobilize your
customers?
Marketing Apps
Product Mobility Apps
Platform
Extension
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18. Examples of mobility solutions for consumers
Product
Mobility
Apps
Transport
Industrial Media CE Devices Automotive Home
& Retail
Platform
Extension

19. Strategic Decisions
-> if you want to go mobile
Your CEO came with the idea Integral part of the Product Roadmap
Business Strategy
Fokus on one Platform Platform Strategy Full Landscape
Keep your corporate identity UI Strategy Adopt to your customers device
Do it yourself Want to go with a strong partner
Sourcing Strategy

20. What is needed to connect
your customers?
Access
Web
Presentation Layer Browser
Management Services
Mobile
Client
Business Logic HTTP(S)
Mobile API
Push
Persistance Layer
Server
Resources
• Integration to legacy business logic
• Integration to User Access Control
• Dedicated Access API for Mobile Cliensts
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21. What does high volume mobile development cost ?
APP Quality
Brand 1000 months
impact
Customer 100 months
base
Platform
impact Extension
Product 10 months
Revenue Product
impact Mobility Apps
Product 1 month
Cost
Marketing
impact Apps
no
impact
APP Complexity
Click Demo Standalone Backend Performance Security

22. Product Development Sourcing Strategy
for Mobile High Volume Consumer Products
Maintenance
Cross
Mode
Plattform
Go with a strong partner
Development
Define and
Pilot
Do it yourself
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Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY

23. What is your Enterprise Mobility Maturity?
Customer centric
growth
Business innovation
by mobile technology
Mobile access for
Customers and Partners
Mobile integrated to IT
? Architecture and Processes
Employees can bring
their own devices (BYOD)
No Mobile Development Dimensions
Culture, Management, Processes
Support
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24. Tips for success
Mobile Employee
Mobile Consumer
1. Change mobile attitude:
1. Take a position and focus
-> embrace mobility
solve a real problem
2. Do not block yourself by a
2. Do not limit the business case
“first step” business case
to App-Sales
3. Select an Open Architecture
3. Select a platform to start with
4. Build Once – Deploy Many
4. Agree Sourcing and OSS Strategy
• Cross-platform Tools
5. Build a community
• Multichannel Development
6. Release early and often
5. Communication Lifecycle
Management is critical

25. If you have questions or need further
information …
… visit our site at www.symphonyteleca.com
Interested in a Poster
on the „Anatomy of Enterprise Mobility“ ? Dr. PETER DECKER
Senior Manager, Business Development
Teleca Germany GmbH
Massenbergstrasse 9a
DE-44787 Bochum
Germany
Peter.Decker@Teleca.com
www.teleca.com
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