http://www.petsit.com Pet Sitters International offers these basic but vital social media tips for pet sitters building a social-media strategy. Tips include details on the most common social-media platforms used by pet sitters, as well as examples of goals, strategies and tactics pet sitters can include in their social media plans.

1. SOCIAL MEDIA
for professional
pet sitters101

2. Which social‐media
sites should you be
using for your pet‐
sitting business?

3. 1. WHICH SITE(S) DO I
SEE MY CLIENTS,
POTENTIAL CLIENTS AND
POTENTIAL PARTNERS
ON?
2. WHICH SITE(S) DO I
SEE MY COMPETITORS
ON?
3. WHAT ARE MY GOALS
FOR BEING ON SOCIAL
MEDIA?
4. HOW MUCH TIME CAN I
COMMIT TO CREATING
AND MAINTAINING
SOCIAL‐MEDIA PROFILES
FOR MY BUSINESS?
Ask yourself these questions:

4. 66.1% 21.3%
LINKEDINFACEBOOK
18.1%
GOOGLE +
Which platforms do professional pet sitters use
most to promote their businesses?
According to PSI's 2016 State of the Industry Survey

5. General
guidelines when
setting up your
company's
social‐media
profiles

6. The
photo/image
you use is very
important.01

7. Profile Photo Checklist:
Use a quality photo or logo.
Make note (and adhere to) the
image size specifications for each
platform.
For brand recognition, it's a good
idea to use the same photo or logo
on all platforms.
Note: Any cover photo you use should
also be high quality and properly sized.

8. Complete your
profile section
on each
platform.02

9. Profile Checklist:
Highlight your credentials.
Don't forget to include up-to-
date contact information.
Direct visitors to your
preferred contact method
(website, phone, e-mail, etc.).

10. It's important to have
a social‐media
strategy and set
specific goals.

11. 1. Increase referral
traffic to my website
from my social media
accounts by 50% in the
next 12 months.
2. Gain at least five new
clients in the next 12
months referred to my
business via my social
media accounts.
3. Establish at least one
new “business
connection”/partnership
via social media by the end
of the year.
4. Have at least 65% of
clients that have booked
in the last six months
schedule additional visits
in the next 12 months.
Sample Goals:

12. 761 872
DOCUMENTS
CREATED
ACTIVE USERS
THIS YEAR
I will use my company’s
Facebook page to
increase engagement
with current clients and
attract new clients.
I want to use my
LinkedIn profile as an
online portfolio to
share with local pet
businesses and
potential clients.
I plan to use Google + to
establish myself as a
local pet‐sitting/pet‐
care expert and drive
traffic to my blog or
website.
What are basic strategies you can
use to meet these goals?
EXAMPLES:

13. With these goals and
strategies in place,
what specific actions
(tactics) can you
implement?
Check out these examples...

14. I will post a client photo of the week/month each
week/month.
I will offer special Facebook-only promos/discounts
quarterly.
I will encourage clients to sign up for my e-mail newsletter
through my social media sites.
Strategy 1:
I will use my company’s Facebook page to increase
engagement with current clients and attract new clients.
Possible tactics:

15. I will review my profile quarterly to ensure the
information is up-to-date.
I will recommend at least one connection each month on
LinkedIn.
I will request recommendations from at least 1-2 clients,
associates, etc. each month.
I will research and identify 1-3 LinkedIn groups I will join
and participate in this year.
Strategy 2:
I want to use my LinkedIn profile as an online portfolio to
share with local pet businesses and potential clients.
Possible tactics:

16. I will post to my Google+ account 5-10 times/week.
At least 25% of my posts will includes links to relevant
pages on my website or blog.
I will identify 5-10 influential Google+ users in my area to
follow and correspond with via Twitter.
Strategy 3:
I plan to use Google+ to establish myself as a local pet-
sitting/pet-care expert and drive traffic to my
blog/website.
Possible tactics:

17. 1. Use Google
Analytics: Track referral
traffic to your website
from each social media
site you are using.
2. Log your referral
sources. Ask everyone
who e‐mails or calls “How
did you hear about my
business?”
3. Track redemption of
any promo codes/offers
provided via social media.
4. Cross‐reference repeat
clients with your social
media fans/followers.
Measure your results:

18. REMEMBER:
If you don’t have a plan and set goals, how will
you know if you are successful?
Your primary social media goal does not have
to be gaining new clients.

19. Need additional
social‐media tips for
pet sitters?
Contact Pet Sitters International:
www.petsit.com
info@petsit.com