1. Go viral for victory II.
Spread your news on social
networks
PES activists’ forum Warsaw, 04.12.2010.
Sara Montinaro, PES Communications unit
sara.montinaro@pes.org

3. Why is important to be online?

4. Why is important to be online?
• to be known • to keep in contact
• to share stories • to get organised

5. Why is important to be online?

6. Why is important to be online?
... to build a community!

8. Added value for PES activist

9. Added value for PES activist
EU dimension

10. Added value for PES activist
EU dimension
• spread PES related stories
• keep in touch with
your European comrades
• organise and advertise
PES events

11. Added value for PES activist
EU dimension Local dimension
• spread PES related stories
• keep in touch with
your European comrades
• organise and advertise
PES events

12. Added value for PES activist
EU dimension Local dimension
• spread PES related stories • make PES content
available and easily accessible
• keep in touch with
your European comrades • help comrades with
foreign language content
• organise and advertise
PES events • organise and advertise
your events

14. online vs. offline

15. online vs. offline
Synergy
it is all about interaction:

16. online vs. offline
Synergy
it is all about interaction:
• I go online to organise offline actions, events,
meetings
• I go online to share offline stories with my
community and advertise them

18. Content_source

19. Content_source
• Self-produced

20. Content_source
• Self-produced
• Format: pics, notes, docs, status, blog posts

21. Content_source
• Self-produced
• Format: pics, notes, docs, status, blog posts
• Synchronised

22. Content_source
• Self-produced
• Format: pics, notes, docs, status, blog posts
• Synchronised
• with the PES: RSS feeds for your notes, share
status articles and links

23. Content_source
• Self-produced
• Format: pics, notes, docs, status, blog posts
• Synchronised
• with the PES: RSS feeds for your notes, share
status articles and links
• with yourself: twitter, flickr, youtube, blog

25. Content_diffusion

26. Content_diffusion
• It is based on your online reputation
and your networks itself

27. Content_diffusion
• It is based on your online reputation
and your networks itself
• Use multimedia content (images are
welcomed)

28. Content_diffusion
• It is based on your online reputation
and your networks itself
• Use multimedia content (images are
welcomed)
• tag, like, share (profiles, groups, pages, links,
status updates)

29. Content_diffusion
• It is based on your online reputation
and your networks itself
• Use multimedia content (images are
welcomed)
• tag, like, share (profiles, groups, pages, links,
status updates)
• connect to a specific community (Re:new,
myspace, PES facebook page, etc) and
exchange info and stories

30. Content_diffusion
• It is based on your online reputation
and your networks itself
• Use multimedia content (images are
welcomed)
• tag, like, share (profiles, groups, pages, links,
status updates)
• connect to a specific community (Re:new,
myspace, PES facebook page, etc) and
exchange info and stories
• notify/message if possible

31. online vs. offline
Social Network Systems
Synergy
it is all about interaction:
• I go online to organise offline actions, events,
meetings
• I go online to share with my community and
advertise offline stories

32. online vs. offline
Social Network Systems
Synergy
it is all about interaction:
• I go online to organise offline actions, events,
meetings
• I go online to share with my community and
advertise offline stories

33. online vs. offline
Social Network Systems
Synergy
it is all about interaction:
• I go online to organise offline actions, events,
meetings
• I go online to share with my community and
advertise offline stories

34. online vs. offline
Social Network Systems
Synergy
it is all about interaction:
• I go online to organise offline actions, events,
meetings
• I go online to share with my community and
advertise offline stories

35. online vs. offline
Social Network Systems
Synergy
it is all about interaction:
• I go online to organise offline actions, events,
meetings
• I go online to share with my community and
advertise offline stories

37. _facebook

38. _facebook
Profile, page or group?

39. _facebook
Profile, page or group?
There are no definitive solutions

40. _facebook

41. _facebook
_Page
status
tag
events
pics&videos
suggest to friends
discussions
insights
synchronisation
send updates

42. _facebook
_Page _Group
status status
tag tag
events events
pics&videos pics&videos
suggest to friends add friends
discussions documents
insights notifications
synchronisation Privacy settings
send updates group chat
@facebook.com

44. _twitter @PES_PSE

45. _twitter @PES_PSE
•use the #tag #re_new

46. _twitter @PES_PSE
•use the #tag #re_new
•retweet PES updates

47. _twitter @PES_PSE
•use the #tag #re_new
•retweet PES updates
•use @PES_PSE

48. _twitter @PES_PSE
•use the #tag #re_new
•retweet PES updates
•use @PES_PSE
•follow

49. _twitter @PES_PSE
•use the #tag #re_new
•retweet PES updates
•use @PES_PSE
•follow
•sync with facebook

51. _flickr
http://www.flickr.com/photos/pesmanifesto2009/

52. _flickr http://www.flickr.com/photos/pesmanifesto2009/
•groups

53. _flickr http://www.flickr.com/photos/pesmanifesto2009/
•groups
•http://www.flickr.com/groups/renew/

54. _flickr http://www.flickr.com/photos/pesmanifesto2009/
•groups
•http://www.flickr.com/groups/renew/
•http://www.flickr.com/groups/my-pes/

55. _flickr http://www.flickr.com/photos/pesmanifesto2009/
•groups
•http://www.flickr.com/groups/renew/
•http://www.flickr.com/groups/my-pes/
•sets

56. _flickr http://www.flickr.com/photos/pesmanifesto2009/
•groups
•http://www.flickr.com/groups/renew/
•http://www.flickr.com/groups/my-pes/
•sets
•tags

57. _flickr http://www.flickr.com/photos/pesmanifesto2009/
•groups
•http://www.flickr.com/groups/renew/
•http://www.flickr.com/groups/my-pes/
•sets
•tags
•sync with facebook

59. _youtube http://www.youtube.com/user/europeansocialists?feature=mhum

60. _youtube http://www.youtube.com/user/europeansocialists?feature=mhum
•embed your videos in your blogs

61. _youtube http://www.youtube.com/user/europeansocialists?feature=mhum
•embed your videos in your blogs
•share

62. _youtube http://www.youtube.com/user/europeansocialists?feature=mhum
•embed your videos in your blogs
•share
•like

63. _youtube http://www.youtube.com/user/europeansocialists?feature=mhum
•embed your videos in your blogs
•share
•like
•sync with facebook

65. _blog http://www.blogger.com/

66. _blog http://www.blogger.com/
•create your blog online

67. _blog http://www.blogger.com/
•create your blog online
•manage the layout

68. _blog http://www.blogger.com/
•create your blog online
•manage the layout
•multiple editors

69. _blog http://www.blogger.com/
•create your blog online
•manage the layout
•multiple editors
•easy add-on applications

70. _blog http://www.blogger.com/
•create your blog online
•manage the layout
•multiple editors
•easy add-on applications
•... for the more experts Wordpress

72. _MyPES http://my.pes.org

73. _MyPES http://my.pes.org
Use MyPES to get organised with other PES
activists

74. _MyPES http://my.pes.org
Use MyPES to get organised with other PES
activists
•Exchange corner: the securized forum

75. _MyPES http://my.pes.org
Use MyPES to get organised with other PES
activists
•Exchange corner: the securized forum
•City groups: new features coming soon

76. _MyPES http://my.pes.org
Use MyPES to get organised with other PES
activists
•Exchange corner: the securized forum
•City groups: new features coming soon
•Share MyPES content on facebook and
twitter

77. Thank you!

78. The incomplete list of
social networks’ key
words

79. _interconnectivity

80. _tag

81. _share

82. _feedback

83. _proactivity

84. _wiki

85. _community

86. _regularity

87. _story-telling

88. _information

89. _communication

90. _RSS

91. _advertising

92. _organising

93. _synchronisation

94. _regularity

95. _never definitive