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BRINGING DESIGN
TO PERSONAL MEDICINE




aza raskin, cofounder massive health
BRINGING DESIGN
TO PERSONAL MEDICINE




aza raskin, cofounder massive health
We are solving
the wrong
problem.
1959 — Henry Kremer
1977 — Paul
         MacCready




“The problem is that we don’t
 understand the problem.”
We are trying to
solve the wrong
problem in
healthcare.
1
SECRET
Foursquare
Twitter
World of
Warcraft
Farmville
100ms
Amazon
         1%
.5s
Google
         20%
*
Why?
Why?
Education?
Gamefication?
MORTAL
DANGER
Delayed
Gratification
antibiotics
?
Design
Renaissance
In
Medicine
MASSIVE HEALTH
MASSIVE HEALTH

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