1. Mobile Health Business Models - What Works
(SMS, Mobile Internet, SmartPhone Apps)

2. Columbia University Medical Center – SMS FLUNET

3. Starting with American Idol...

4. Ringtones, Celebrity Msgs. Jokes Games
Hi it’s Justin
AMERICAN IDOL Timberlake. Yes it
really is me. I think
Idol is cool & I’m Idol: What does an Predict the final 3…
rooting 4 UR Idol eat 4
favourite choice breakfast?…
My guess: KELLY,
too. Let’s hope she (Scroll down)…. TAMARA & JUSTIN
wins hey! …Humble Pie
Idol News n’ Gossip Fan Club Simon Insults
Idol: Guess wot! 1 Kelly, good luck girl Idol: “I haven’t
of the Idols has we r rooting 4u. I luv written any notes
Build given the wrong UR style - its wicked, against UR name,
age in her I hope 2b like U because U haven't
Community application! Watch 1day! got any in UR head!”
nxt wk’s show 2 Luv Tasha Luv Simon x
find out who!
Sweepstakes Sweepstakes
Get Exclusive Content
Enter Hi Jo. Txt me l8r
and I will tell U
where 2 meet us.
To 5555
Enter a Sweepstakes
Voting Show Upd8s & Polls
Interact with the Show – VOTE Idol: Watch the idols
2moro & c how they
Vote & Poll cope with Rock n
Roll?
to 5501 Will they rock or
suck? Txt us!…

5. Managing Adolescents’ Health
Mt. Sinai’s TEXT IN THE
CITY program
Applications targeted at
teens:
1. SMS Questions & Answers
2. SMS Birth Control
Reminders
3. SMS Health
Bytes (Tips)
Extending into ‘Lab
Result Availability’ SMS
notifications,
Appointment reminders,
Vaccination reminders

6. Pregnancy - SMS & Smartphone Apps

7. KNOWIT SMS Zip Code Location Finder – HIV Testing Centers
FR: KNOWIT
(566948)
----------------------
HIV center in UR zip:
Mason Square
Neighborhood Health
Center (413)794-
8723.
More locations: call
1-800-CDC-INFO
Promoted nationally.
Consumers text their zip code to KNOWIT (566948)
and get a information on the nearest CDC HIV/AIDS testing center.

8. SMS Requests – Received
214,530
Total SMS messages received for March ’07 – July ’08.

9. KNOWIT SMS Requests – by Time of Day
Participation is highest in the early morning hours.

10. Involving Friends / Social
Old Spice SMS Stinky Alerts
FR: OLD SPICE
------------------------------
You know how there's
a guy in every group
who has bad B.O. but
nobody wants to tell
him? Dude, you're that
guy. Old Spice & UR
friend at
917.488.0615.

11. thank you.
32
Avenue
of
the
Americas,
19th
Floor,
New
York,
NY
10013,
1.877.RIPROAD,
www.riproad.com