Colin Carter - Effective data distribution and consumption
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This document discusses how travel publishers use weather and travel data. It explains that Weather2Travel.com provides weather guides and planning tools for travel and works with affiliate partners by sharing datafeeds containing over 20 million records daily. It outlines the types of travel merchants, data specialists, and networks that can provide datafeeds, widgets, banners, and affiliate hubs to publishers. Finally, it discusses the benefits of using this travel data but also some problems and issues publishers may face.
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Colin Carter - Effective data distribution and consumption
- 1. How Data is consumed and used by a Travel Publisher Colin Carter Technical Director Weather2Travel.com
- 2. Introduction to Weather2Travel.com • Weather2Travel.com launched in 2005 • Now established as leading weather website for travel • Climate and Weather Guides for EVERY country in the world • Content driven sites using Affiliate Marketing • Planning Tool - When is best time? Where is best? • Provider of ‘Weather’ Content to Travel websites
- 3. Working with Affiliate Marketing in Travel • Started with Affiliate links, logos and banners • First worked with datafeeds in 2007 • Now have dedicated server for data processing (Currently loading over 20 million datafeed records daily) • Data & Tools available for holidays, hotels, flights, hire cars, adventure holidays, cottages
- 4. Which Travel Merchants offer Data and Tools? 118 Travel ebookers.com Kuoni Red Letter Days Accorhotels Expedia Lastminute.com Responsibletravel.com Airtours Farm and Cottage Holidays LondonTheatreDirect.com Seatwave.com Alpha Rooms First Choice loveholidays.com Secret Escapes APH Flight + Hotel lowcostholidays.com Swiss International Attractiontix G Adventures Macdonald Hotels Sykes Cottages Balkan Holidays Hertz Marriott International The Holiday Place Best Western Holiday Autos Marsdens Cottage Holidays Thomas Cook Blue Chip Holidays Holiday Nights MyCityDeal, Groupon Thomson Bookable Holidays Holiday Taxis Norfolk Country Cottages Travel Intelligence British Airways Holidaylettings.co.uk Octopus.com Travelsphere.co.uk Club Med Hoseasons Holidays Olympic Holidays TUIfly.com Coast & Country Cottages Hostelbookers On the Beach UK Theatre Tickets Cooperative Travel Hotels.com Page and Moy Viagogo Cosmos Holidays Imagine Ireland Park Inn Virgin Holidays Directline Holidays Intrepid Travel PO Ferries Disneyland Paris GB Jet2Holidays Qatar Airways Do Something Different JustYou Radisson Blu easyJet holidays KLM Ramada Jarvis
- 5. Who is providing Travel Data and Tools? Datafeed Technology Networks, Agencies Specialists Providers and Merchants
- 6. What Types of Data & Tools are available to Publishers? • Search APIs (Live vs Cached) • White Label Solutions (Co-branding vs Full Integration) • Datafeeds (XML vs Text / Availability vs Products + Lead Price) • Widgets (JavaScript vs iFrame / Fixed code vs Contextual) • Interactive Search Banners (Branded vs Unbranded) • Deeplink Generators (Search Form vs Search Results) • Affiliate Hubs (Merchant vs Network)
- 7. Datafeeds
- 8. Widgets & Dynamic Banners
- 11. Affiliate Hubs
- 15. Offline Static Product Data Weather2Travel.com Website #1 Datafeed Static Specialists Data Merchants Process Data Destination and Output to Model Websites Networks Weather & Climate Data Agencies Website #2 Website #3 Live Datafeeds Product Other Data Providers Daily Update Datafeed Providers
- 16. Working with Data - Key Benefits to Publishers • Datafeeds enhance publisher content • Price point and Deeplinks place users on buying page • Combine publisher content and product data to create unique content or functionality (e.g. mashups) • Automate regular product data updates • Widgets offer ‘non-technical’ publishers interesting and engaging content
- 17. Working with Data - Problems and Issues for Publishers • Datafeeds / APIs require level of technical ability and hardware • No datafeed standards adopted across the industry • Quality and Structure of data varies widely • Publishers have different requirements • Building the relationship between data and publisher content is time consuming and problematic • Still not enough understanding of publisher requirements
- 18. Thank You Colin Carter colin@weather2travel.com