Twitter for Business Marketing and Relationship Building in 2014 http://www.perfectsearchmedia.com Learning Guide * Tips * Strategy What are personal-professional twitter accounts and what are the advantages over business accounts? A personal-professional twitter (PPT) account is an account that is created for business purposes that utilizes the advantages of personal account characteristics. PPT accounts have an advantage over traditional brand or business accounts because they allow users to connect with a person rather than corporation. Learn how to create one now with this slideshow

1. Twitter for
Business
PERSONAL-PROFESSIONAL TWITTER
ACCOUNTS
By: Alyssa
Mattero
Copyright 2014

2. Table of Contents
Part 1
Part 2
Part 3
Setting up your PPT
Account
How to compose
engaging tweets
How to earn targeted
followers

3. Part 1
HOW TO CREATE A PERSONAL-PROFESSIONAL TWITTER
ACCOUNT

4. What is a Personal-Professional Twitter
Account?
A personal-professional twitter (PPT) account is an account that is created for
business purposes that utilizes the advantages of personal account characteristics.
PPT accounts have an advantage over traditional brand or business accounts
because they allow users to connect with a person rather than corporation.

Branded accounts want users to connect with the brand.

PPT accounts want users to engage with a person representing the brand.

5. What are your PPT goals?

We established that PPT accounts are created to engage users with someone
representing a brand but your goals need to go a step further.

You need to answer WHO, WHAT, WHY and WHERE

Who are you trying to target?

What action do you want that target audience to take on Twitter? After that?

Why is it important that users engage with PPT account?

Where is your target audience?

6. Example Goals:

Who

What

Where

Why
1.
Small Law Firms
Visit Blog and fill out
contact form
Miami, FL
Develop trust among Miami
lawyer community
2.
Medium to Large
Business Owners
Visit website and call us
Chicago, IL
Increase brand awareness
among local business
owners

7. Go one step
further
What are you hoping to achieve on Twitter? Who are you trying to reach?

Your twitter goals should consist of 3 parts:

a metric



a targeted audience
a deadline.
Example goals:


I want to receive 10 retweets from Chicago news publications by October
I want to generate 30 website visits from Chicago twitter users by September.
See more at: http://chicagoagentmagazine.com/3-crucial-steps-to-using-twitter-for-your-real-estatebusiness/#sthash.3uMJLrbi.dpuf

8. What makes up a Twitter
Account

@Username
•
Address that people use to communicate
with you on twitter @username
•
Becomes a part of your twitter profile URL
•
Ex. https://twitter.com/username


Email Address
Password

9. What makes up a Twitter
Profile
Name (First and Last)
What appears in Twitter Feed
Location
Appears in profile under Bio
Bio
Shows as blurb beside your
username in search results
Also appears under your name and
username on profile page
Website
Appears in profile under Bio
Name
Username

10. Incorporating Your Goals into Twitter

1.
2.
Who
Small Law Firms
Medium to Large
Business Owners

What
Visit Blog and fill out
contact form
Visit website and call us

Where

Miami, FL
Develop trust among Miami
lawyer community
Chicago, IL
Why
Increase brand awareness
among local business
owners

11. Twitter Optimization Tips

Name > Handle?

On twitter, your twitter name is more important than your
twitter handle because your name is shown when people
read your tweets in any feed or search result. (Your handle
is shown but it’s faded in grey.)

Outside of twitter, you will promote your twitter handle as a
way for people to communicate with you and interact with
you on Twitter. There are no two twitter handles a like. Your
twitter handle is exclusive to you.

Both names are very important and should be similar, if
not, identical for clear branding.

12. Twitter Optimization Tips

Description


This is your Twitter elevator pitch. Why should
people follow you? You get 160 characters to
sell yourself.

"Coffee expert. Twitterholic. Internet
advocate. Music aficionado. Wannabe
entrepreneur."

Include keywords and #hashtags for SEO


Avoid clichés
Tools such as Followerwonk can search
Twitter bios on a keyword basis.
(mashable.com)
Include what you can offer

What are you going to tweet about? What
insight can you offer?

This might read as a totally believable Twitter
bio, but it is in fact gobbledygook: madeup, buzzword nonsense from the "Twitter Bio
Generator". (mashable.com)
Show your personality

Just because your PPT account services a
professional purpose, it doesn't mean you
can’t be your charming, witty, funny self : )
(Remember this rule for tweeting)

13. More Twips

Add your company website to your profile

Tweets can be up to 140 characteristics

http://hashtagify.me is a free website that ranks #hashtags by popularity
and interest

14. Part Two Coming Soon!
QUESTIONS? COMMENTS? FEEL FREE TO CONNECT WITH ME!
@ALYSSA_CHICAGO ALYSSA@PERFECTSEARCHMEDIA.COM
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