Packed with speaking points and useful facts that support your case, this template will help build a confident and well-developed business case on how web content management can: - Decrease operational web costs while increasing the bottom line - Solve business challenges - Expands web footprint - Enable Fresh, Consistent, and High Quality Content Percussion has made web content management a true software product with the ability to import your current site so you can be live in days. Request a 45 minute Demo today: http://bit.ly/ZaBVmd

1. Web Content Management
Removing roadblocks associated with getting more content online, in
more places, faster than ever before.
Instructions
1. Add slides to your company template.
2. Update metrics where notes.

2. Business Challenges
• Ability to generate and leverage deep
customer insights to become a market
leader
• Effectively manage your brand’s
health and reputation
• Inability to prove ROI to your target
audience
• Difficult to assess effectiveness of
sales and marketing
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3. How to Solve Business Challenges with Web Marketing
• Produce more content
– Search engine ranking
• Empowering Social Sharing “The rise of content
– Increases visibility marketing is changing
how marketing
• Measuring the ROI of Marketing departments are
Efforts constituted and how
– Effectively track the lifecycle of a marketers communicate
customer lead through the sales their messages.”
funnel
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4. What Causes these Business
Challenges?
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5. Web Content Management Strategies are
Disconnected from Business Objectives
• Organizational silos can cause
content bottlenecks
• Heavy reliance on 3rd Party or IT
resources inhibits content production
– Too expensive
– Too time consuming
• Marketers are unable to measure
content effectiveness via a
centralized dashboard.
• Senior executives are unable to see
the outcome of marketing’s efforts.
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6. How to Solve Business Challenges with
Web Content Management
• Increase content by enabling non-technical users to publish content on their own.
• Create an automated workflow that eliminates operational costs.
• Integrate with analytics to measure the effectiveness of content marketing programs.
• Measure content and traffic to understand the impact of updating content on web
traffic.
• Keep careful track of pages waiting to go live and that are stuck in review states.
• Quickly identify pages that need additional SEO help.
• Track how quickly you are scaling new content and how frequently you are updating
your pages.
• Remove inefficient business processes while increasing bottom line in terms of
engagement and leads.
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7. The Value of Web Content Management
• Significantly increase content contributors
• Lower operational costs of the web
• Raise traffic & conversions from the web
• Re-use content effectively
• Promote brand & vision of your organization
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8. WCM Expands Web Opportunity
• More content equates
more traffic.
• More traffic creates
more opportunities for
conversion to pipeline.
• More conversion equals
more leads.
• More leads equals more
sales.
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9. WCM Enables Fresh, Consistent, & High
Quality Content
• Increase value perception of the information provided.
• Provides an effective audit trail that allows production with
accountability.
• The 'speed to market' of changes and new content is improved
by avoiding the IT bottleneck.
• Allows for global contribution of content and information.
• Deploy the required changes to templates or pages without
utilizing a third party.
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10. Summary – WCM Benefits
• Decreasing Business Costs While Increasing the
Bottom Line
• Expands Web Footprint
• Enables Fresh, Consistent, & High Quality
Content
• Connect Business Strategies to Business
Objectives
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11. • Leading the Web Content
Management Field since 2000
• 220% Increase in Sales in 2012
• 400+ customers, 4000+ Live Sites
• Foremost Provider of Decoupled
Web Content Management
• Patent pending LiveFirst Technology
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