Mais conteúdo relacionado Semelhante a Don’t Stop at Responsive: Optimize Your Site to Increase Conversions on Mobile (20) Mais de Percussion Software (20) Don’t Stop at Responsive: Optimize Your Site to Increase Conversions on Mobile2. Nearly half of corporate marketing budgets
will be spent on digital strategy
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Modern Web Realities – Corporate Spend
3. Enabling mobile revenue and leveraging
social interaction are primary motivations
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Modern Web Realities – Marketing Focus
4. Importance of channel engagement to corporate strategy
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Mobile – the future is has been here for awhile
Forrester: The Rise of Holistic Enterprise Mobile Engagement
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Pervasive Business Reality: Engage Visitors
Top priorities/objectives for mobile channel strategy
I need Social!
Forrester: The Rise of Holistic Enterprise Mobile Engagement
6. ! Facebook is #1 in time spent per month. 6.35 hours
– 2x Google+
– Primarily desktop
! Instagram reaches > 150 million users
– Facebook relationship added 50 million users H2-2013
– Underscores the growing interest in visual content
! 15% (1 in 6) of Internet users are on Pinterest
– Note: typical Pinterest user is well educated
– 18% have an annual income of $75,000 or more
! Time on Tumblr and Pinterest > Twitter and LinkedIn
! Pinterest drives the most referral traffic
– 2x of Twitter, LinkedIn, and Google+ combined!
– Second only to Facebook
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The Business Impact of Social Media
Spredfast: 15 stats to inform your social engagement strategy
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Pervasive I.T. Reality: Speed, Scale, Security
Top challenges to enabling/integrating mobile strategy
I need
Control!
Forrester: The Rise of Holistic Enterprise Mobile Engagement
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We’ve all heard why sites should be fast
Source:
4.3%
in
REVENUE
2 seconds
slower
Pages
that
were…
DROP
Source:
2.2
seconds
improvement
in
landing
page
speed
INCREASED
DOWNLOADS
15.4%
by
60%
faster
INCREASED
DONATION
CONVERSION
Making
Barack
Obama’s
website
14%
Source:
Barack
Obama
website
Source:
1
second
delay
causes
an
11%
in
PAGE
VIEWS
1
second
delay
causes
a
7%
in
CONVERSIONS
1
second
delay
causes
a
16%
in
CUSTOMER
SATISFACTION
DROP
DROP
DROP
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But how about the impact of social content?
0
2000
4000
6000
8000
10000
12000
14000
< 10 10-20 21-30 31-40 41-50 > 50
Load Time vs 3rd party Requests
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
< 300 KB 300-600 KB 600-900 KB 900-1200 KB 1200-1500 KB 1500-1800 KB
Load Time by Page Weight
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Real World Example – Visitor Perspective & Why
Original Application Sequencing
Original Sequencing Improvement
First Engagement 1927ms 616ms 68%
Round Trips 74 43 42%
Page Weight 2.4MB 1.3MB 46%
Fully Displayed 4379ms 644ms 85%
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Real World Example – What I.T. Sees
300ms
600ms
First Byte
Visually Complete
15. A Superior Visitor Experience on Every Device
(Reverse Proxy)
ContextIntelligenceTM Maximizes Engagement and Revenue
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The Engagement Platform
ACCELERATION SEQUENCINGTARGETING
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Value for your Visitors, your Business and IT
Deliver a consistent, fast and
flawless experience on any
device
Innovate without compromise
to maximize conversions &
revenue
Maintain control to ensure
maximum security & scalability
17. Increase conversions by 20% without IT
complexity, code change or business risk
! White Glove Treatment
! Business Objective Consulting
! Services-led Onboarding
! World Class Support
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Yottaa Delivers Online Success - Simply