1. WHY BRAINSTORMING ?

2. INITIAL IDEA SOLUTION
YOUR DOMAIN MOVE FROM CONCEPTS
TO SOLUTIONS
Understand your context Iterate the solution to a
and an opportunity area level that can add value
within it
to your project domain

3. INITIAL IDEA BRAINSTORMING SOLUTION
YOUR DOMAIN GENERATE VALUES MOVE FROM CONCEPTS
THROUGH IDEAS TO SOLUTIONS
Understand your context Explore different
Iterate the solution to a
and an opportunity area opportunities and
level that can add value
within it
directions
to your project domain

4. BRAINSTORMING IS A TOOL
FOR CREATIVE THINKING

5. BEFORE YOU START…

6. CREATE A DESIGN QUESTION
TO DRIVE YOUR SESSION
HOW MIGHT WE … ?

7. A GOOD DESIGN QUESTION IS..
1. FRAMED IN AN OPTIMISTIC TONE
2. NOT TOO BIG OR BROAD
3. NOT TOO SPECIFIC
4. FRAMED TO INSPIRE A LOT OF IDEAS

8. SHOW SOMETHING OF THE
CONTEXT TO INSPIRE THE TEAM
Ex.:
Context: Cooking together with friends at public spaces.
Design question: How might we create a new experience of cooking together with
friends at public spaces?

9. THE
BRAINSTORMING
RULES

10. 1. NOT MORE
THAN 30MIN EACH
SESSION

11. 2. DEFER
JUDGMENT
Turn off your critical filters. Judgment is not
what we are looking for at this moment.

12. No “Buts”

13. 3. ENCOURAGE
WILD IDEAS
Even when it is hard to be implemented a
wild idea can be a good inspiration for
possible ideas

14. 4. BUILD ON IDEAS
OF OTHERS
It is a group session. Don’t be afraid of proposing
something more to the other ideas.

15. Yes, and…

16. 6. STAY FOCUSED
ON THE TOPIC
Remember our design question. It's what keeps
us focused on the problem

17. 7. ONE CONVERSATON
AT TIME

18. 8. BE VISUAL
It is not about making a masterpiece. It’s
about communicating your idea in a way that
your team members can understand it.

19. 9. GO FOR QUANTITY
Don’t hold your ideas. Share as many as possible

20. Let’s start!