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Are Satisfied Tourists Loyal Tourists? A Case Study in Algarve, Portugal Sandra Teixeira & Pedro Cravo IASK Advances in Tourism Research 2008 Aveiro, May 27 th  2008
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Behaviour ,[object Object],[object Object],[object Object],[object Object]
Consumer Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Behaviour ,[object Object],[object Object],[object Object]
Consumer Behaviour and Management ,[object Object],[object Object]
Consumer Behaviour and Management ,[object Object],[object Object],[object Object],[object Object]
Consumer Behaviour and Management ,[object Object],[object Object],[object Object]
Quality and Satisfaction ,[object Object],[object Object],[object Object]
Satisfaction and Loyalty Processes ,[object Object],[object Object]
Satisfaction and Loyalty Processes ,[object Object],[object Object],[object Object]
Satisfaction and Loyalty Processes ,[object Object],[object Object]
Satisfaction and Loyalty Processes ,[object Object],[object Object]
The Arade Destination Case
Objectives and Methodology ,[object Object],[object Object]
Hypotheses ,[object Object],[object Object],[object Object],[object Object],[object Object]
Respondents’ Profile Variable % Variable % ,[object Object],[object Object],[object Object],47.3 52.7 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],29.9 15.6 45.4 7.8 1.3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3.0 18.2 50.4 28.0 0.4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0.6 2.5 0.6 2.5 3.7 0.6 6.8 1.9 3.7 0.6 1.2 1.9 72.8 0.6 ,[object Object],[object Object],[object Object],[object Object],28.8 65.8 5.4 ,[object Object],[object Object],[object Object],[object Object],5.8 39.8 54.4 ,[object Object],[object Object],[object Object],32.2 67.8
[object Object],Hypotheses Analysis – H1
Hypotheses Analysis – H1 ,[object Object],[object Object]
Hypotheses Analysis – H2 ,[object Object],[object Object],Repetition intention Total Yes Maybe No Degree of satisfaction Not satisfied 9 16 4 29 Satisfied 54 75 11 140 Completely satisfied 52 18 1 71 Total 115 109 16 240 Value Degrees of freedom Asymp. Sig. (2-sided) Pearson’s Chi-Square 28.181 (a) 4 0.000 Likelihood Ratio 29.205 4 0.000 Linear-by-Linear Association 23.525 1 0.000 N of Valid Cases 240 (a)  2 cells (22.2%) have expected count less than 5. The minimum expected count is 1.93.
Hypotheses Analysis – H3 ,[object Object],[object Object],Value Degrees of freedom Asymp. Sig. (2-sided) Pearson’s Chi-Square 36.906 (a) 2 0.000 Likelihood Ratio 29.003 2 0.000 Linear-by-Linear Association 35.409 1 0.000 N of Valid Cases 241 (a)  1 cells (16.7%) have expected count less than 5. The minimum expected count is 0.72. Recommend intention Total Yes Maybe No Degree of satisfaction Not satisfied 9 16 4 29 Satisfied 166 44 2 212 Total 175 60 6 241
Hypotheses Analysis – H4 ,[object Object],[object Object]
Hypotheses Analysis – H4 ,[object Object],[object Object],Repetition intention Total Yes Maybe No Degree of satisfaction Completely unsatisfied 4 5 1 10 Unsatisfied 2 2 1 5 Neither sat. nor unsat. 3 9 2 14 Satisfied 54 75 11 140 Completely satisfied 52 18 1 71 Total 115 109 16 240 Value Asymp. Std. Error (a) Approx. T (b) Approx. Sig. Interval by Interval Pearson’s R -0.242 0.064 -3.848 0.000 (c) Ordinal by Ordinal Spearman Correlation -0.323 0.059 -5.257 0.000 (c) N of Valid Cases 240 (a)  Not assuming the null hypothesis. (b)  Using the asymptotic standard error assuming the null hypothesis. (c)  Based on normal approximation.
Hypotheses Analysis – H4 ,[object Object],[object Object],Recommend intention Total Yes Maybe No Degree of satisfaction Completely unsatisfied 7 2 1 10 Unsatisfied 1 3 1 5 Neither sat. nor unsat. 1 11 2 14 Satisfied 99 40 2 141 Completely satisfied 67 4 0 71 Total 175 60 6 241 Value Asymp. Std. Error (a) Approx. T (b) Approx. Sig. Interval by Interval Pearson’s R -0.346 0.069 -5.702 0.000 (c) Ordinal by Ordinal Spearman Correlation -0.403 0.050 -6.810 0.000 (c) N of Valid Cases 241 (a)  Not assuming the null hypothesis. (b)  Using the asymptotic standard error assuming the null hypothesis. (c)  Based on normal approximation.
Conclusions ,[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object]
Sandra Teixeira [email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pedro Cravo [email_address]

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Are Satisfied Tourists Loyal Tourists? A Case Study in Algarve, Portugal

  • 1. Are Satisfied Tourists Loyal Tourists? A Case Study in Algarve, Portugal Sandra Teixeira & Pedro Cravo IASK Advances in Tourism Research 2008 Aveiro, May 27 th 2008
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