Presentation "The pleasure and pain of online payments" at Arcada University of Applied Sciences 19th November 2013.

1. The pleasure and pain of online payments
Jussi Hanki
Marketing Manager
+358 40 142 9766
jussi@paytrail.com
@JussiHanki
Paytrail
Innova 2 Lutakonaukio | 40100 Jyväskylä | Finland | +358 207 181 824 | info@paytrail.com | www.paytrail.com

2. Content
‣ About us
‣ Online Payments today and tomorrow
‣ Paytrail Payment Service
‣ Payment Process
‣ Paytrail account
‣ Merchant’s Panel
‣ Pricing
Paytrail
Innova 2 Lutakonaukio | 40100 Jyväskylä | Finland | +358 207 181 824 | info@paytrail.com | www.paytrail.com

3. About us
‣ Founded 2007 (Suomen Verkkomaksut)
‣ Turnover 2012: 3,4 M€
‣ Employees: 38
‣ 3900+ customers from 10 countries
‣ Transactions over 350 000 pc. / month
‣ Licensed payment institution
Paytrail
Innova 2 Lutakonaukio | 40100 Jyväskylä | Finland | +358 207 181 824 | info@paytrail.com | www.paytrail.com

4. Online Payments today
‣ No significant changes in the past 15 years
‣ Payment is a separate part in purchase
process
‣ Lot of different payment methods
‣ Payment is complex for consumer
‣ Payment process varies by payment method
‣ Market share of payment types in Finland?
Paytrail
Innova 2 Lutakonaukio | 40100 Jyväskylä | Finland | +358 207 181 824 | info@paytrail.com | www.paytrail.com

5. Price group 10-20€
Credit Card
5 %
Invoice and Installment
3 %
Online Banking
92 %
Paytrail
Innova 2 Lutakonaukio | 40100 Jyväskylä | Finland | +358 207 181 824 | info@paytrail.com | www.paytrail.com

6. Price group 500-1000€
Credit Card
19 %
Invoice and Installment
13 %
Online banking
68 %
Paytrail
Innova 2 Lutakonaukio | 40100 Jyväskylä | Finland | +358 207 181 824 | info@paytrail.com | www.paytrail.com

7. Advantages and
Disadvantages
‣ Advantages:
‣ Consumers are used to current practices.
‣ Safety
‣ Disadvantages:
‣ Online shops are smooth as silk, payments are not
‣ Multi-step payment process - Show stopper?
‣ Does not meet today's standards - mobile, social, identity
online
Paytrail
Innova 2 Lutakonaukio | 40100 Jyväskylä | Finland | +358 207 181 824 | info@paytrail.com | www.paytrail.com

8. Future
‣ Payment will be seamless part of shopping
experience
‣ Disappearing boundaries between on- and
offline stores
‣ From mobile browsing to mobile shopping
‣ The role of social media is changing
Paytrail
Innova 2 Lutakonaukio | 40100 Jyväskylä | Finland | +358 207 181 824 | info@paytrail.com | www.paytrail.com

9. Advantages
‣ New business models
‣ Multi channel services
‣ Even more targeted marketing
‣ Paying on- and offline will be the same
Paytrail
Innova 2 Lutakonaukio | 40100 Jyväskylä | Finland | +358 207 181 824 | info@paytrail.com | www.paytrail.com

10. Payment service
‣ More sales, less hassle
‣ All payment methods, one contract
‣
‣
‣
‣
Online banking buttons to all Finnish banks
Card payments
Paytrail Account
Invoice
‣ Daily settlements to your bank account
Paytrail
Innova 2 Lutakonaukio | 40100 Jyväskylä | Finland | +358 207 181 824 | info@paytrail.com | www.paytrail.com

11. Paytrail is your solution
to all online transactions
‣ For example:
‣ Online merchants
‣ Service providers
‣ Rental service providers
‣ Participation fees
‣ Fundraising
‣ Ticket sales
Paytrail
Innova 2 Lutakonaukio | 40100 Jyväskylä | Finland | +358 207 181 824 | info@paytrail.com | www.paytrail.com

12. Payment process
1. The customer selects
items from e.g. online shop
2. The customer is directed
to the Paytrail service to
choose the payment method
3. The consumer confirms the
payment
4. The consumer is immediately redirected to the online shop. Items can be shipped to
the customer
Paytrail
Innova 2 Lutakonaukio | 40100 Jyväskylä | Finland | +358 207 181 824 | info@paytrail.com | www.paytrail.com

14. Paytrail account
‣ No more:
‣ Registering to web shops
‣ Entering your delivery address
‣ Selecting a payment method
‣ Entering your card number
‣ Authenticating and authorizing
Paytrail
Innova 2 Lutakonaukio | 40100 Jyväskylä | Finland | +358 207 181 824 | info@paytrail.com | www.paytrail.com

15. Paytrail account demo
Paytrail
Innova 2 Lutakonaukio | 40100 Jyväskylä | Finland | +358 207 181 824 | info@paytrail.com | www.paytrail.com

16. Merchant’s Panel
‣ Efficient tools for payment tracking
‣ Precise information on all received payments and settled
funds
‣ Clear reports on sales developments
‣ You can transfer all payment transaction data directly to
your accounting system
Paytrail
Innova 2 Lutakonaukio | 40100 Jyväskylä | Finland | +358 207 181 824 | info@paytrail.com | www.paytrail.com

17. We believe in providing
exceptional customer service
‣ Our trained experts are here to help you
with all your online payment needs:
‣ Businesses Mon - Fri 8 am - 4 pm
‣ Consumers Mon - Fri 8 am - 7 pm
‣ Technical Mon - Fri 8 am - 4 pm
Paytrail
Innova 2 Lutakonaukio | 40100 Jyväskylä | Finland | +358 207 181 824 | info@paytrail.com | www.paytrail.com

18. Pricing
‣ Monthly fee: 59 € / month
‣ Transaction fees:
‣ Online banking buttons 0,35 € / pc. (Nordea 0,50 € / pc.)
‣ Visa, MasterCard 0,35 € / transaction + 2% comission
‣ Paytrail Account 0,35 € / transaction + 2% comission
Paytrail
Innova 2 Lutakonaukio | 40100 Jyväskylä | Finland | +358 207 181 824 | info@paytrail.com | www.paytrail.com

19. Thank you!
Jussi Hanki
Marketing Manager
+358 40 142 9766
jussi@paytrail.com
@JussiHanki
Paytrail
Innova 2 Lutakonaukio | 40100 Jyväskylä | Finland | +358 207 181 824 | info@paytrail.com | www.paytrail.com