PayU - Brand Book

Brand Manual

table of contents
1. naming
brand vision........................................................................................................................1.01
brand mission....................................................................................................................1.02
brand promise...................................................................................................................1.03
brand values.......................................................................................................................1.04

2. logotypes
basic forms.........................................................................................................................2.01
subbrand logotypes........................................................................................................2.02
exclusion zone..................................................................................................................2.03
complementary forms...................................................................................................2.04
brand background............................................................................................................2.05
graphic element...............................................................................................................2.06

3. colours
primary colours.................................................................................................................3.01

4. typography
basic typography..............................................................................................................4.01
logo typography...............................................................................................................4.02

5. office templates
business card - PayU......................................................................................................5.01
business card - PayU Group.........................................................................................5.02
headed paper - PayU .....................................................................................................5.03
headed paper - PayU Group.........................................................................................5.04
DL envelope - PayU.........................................................................................................5.05
DL envelope - PayU Group...........................................................................................5.06
with compliments card - PayU...................................................................................5.07
with compliments card - PayU Group......................................................................5.08
company folder - PayU..................................................................................................5.09
company folder - PayU Group.....................................................................................5.10
PowerPoint slide design - PayU.................................................................................5.11
PowerPoint slide design - PayU Group....................................................................5.12

6. marketing materials
e-mail - PayU.....................................................................................................................6.01
e-mail - PayU Group.......................................................................................................6.02
A4 leaflet - PayU..............................................................................................................6.03
A4 leaflet - PayU Group.................................................................................................6.04
roll-up - PayU....................................................................................................................6.05
roll-up - PayU Group.......................................................................................................6.06
gadgets - PayU .................................................................................................................6.07
gadgets - PayU Group ...................................................................................................6.08

© PayU 2012

Brand Manual 1.01

1. naming brand vision

brand vision
• Online shopping has become a natural method of buying
goods and services, often at lower prices and certainly
in a more convenient environment: clicking has replaced
traffic jams, queues and advertising noise for so many
of us. However, this new world of shopping habits is not
accompanied by new paying habits: online shoppers and
online merchants still love cash.

• But online world is not a perfect place for cash.

• People knowingly or unknowingly accept poor shopping
experience related to cash because they believe using cash
is a better warrant of proper shipping, speed and full control
over the process. And it is true to some extent as long as
you believe that most merchants will try to cheat. We do
not think so. We will take this market forward by promoting
online payments through the delivery of simple tools and
education on how to buy/sell better and risk nothing.

© PayU 2012

Brand Manual 1.02

1. naming brand mission

brand mission
We champion online merchants with superb, simple tools to
better manage their businesses without using cash online. We
deliver, at a fair price, an all-in-one solution enabling secure
and easy shopping for their customers.

• Pure value:
- safe for shoppers,
- all-in-one payment package for all merchants’ needs at a fair price,
- ”allegrogroup family” value.

• Clear information:
- quick access to information,
- objective communication and education,
- superb user experience online.

• Integrated service:
- proactive account managers,
- instant help in any channel merchants choose,
- always in touch, sharing news, listening to needs.

© PayU 2012

Brand Manual 1.03

1. naming brand promise

brand promise
Safe and simple way to move money online
PayU brand promise is simplicity. The bottom line of all
efforts across numerous enterprises worldwide and across
numerous departments of these enterprises: marketing,
sales, IT and customer care. Taglines, selling lines and
general communication concepts rely heavily on local
market conditions.
Please note: do not take the brand promise for a tagline or
a selling line. Even though there is nothing wrong with such
an approach, its primary goal is to help us unite around what
PayU stands for.

© PayU 2012

Brand Manual 1.04

1. naming brand values

brand values
Core values What do the brand and I have in common?
• We like buying online
• We are not afraid to pay online, we want it to be secure
• We prefer simple solutions, to save the hassle

Expressive values What does the brand say about me?
• I am smart
• I am taken care of - they took care of security
• I am well-informed - my shopping history online
full access in case of troubles with merchant

Functional values What does the brand do for me?
• simplifies paying/shopping (single sign-on, easy interface)
• secures paying (true for all payments and personal data)
• gives choice in one place (card, bank transfer, online loan,
vouchers, P2P)

© PayU 2012

Brand Manual 2.01

2. logotypes basic forms
The basic forms of the logo are constructed from an individually
designed typeface constituting a graphical representation of
the brand name.

PayU logotype

PayU Group logotype

© PayU 2012

Brand Manual 2.02

2. logotypes subbrand logotypes
Subbrands logos present: PayU Card and Open PayU. Colours
and each individually designed logo lettering are consistent
with the identification of the PayU brand.

PayU Card logotype

Open PayU logotype

© PayU 2012

Brand Manual 2.03

2. logotypes exclusion zone
NOTE! The primary field defines a minimum enclosed area around the
brand logo in which the logo may be used. To determine the
Principles of constructing the exclusion exclusion zone use the module design - a rectangle described
zone for other forms of the logo are similar on the "a" letter logo.
to the one below.

A 1/2A 1/2A

1/2B
B
1/2B

1/2B
B
1/2B

A logotype zone exclusion zone 1/2A 1/2A

construction of the exclusion zone

© PayU 2012

Brand Manual 2.04

2. logotypes complementary forms
NOTE! Achromatic and monochromatic logo variants are applicable
in areas of brand communication where the use of standard
The rectangular forms describing the colours is not possible due to technical reasons (e.g. embossing,
brand logos do not constitute their engraving, one-colour print, etc.). A special form of the logo
integral part; they only simulate has been designed for the needs of the visual identification
a background on which the logos system – a badge. It can be applied in case of using the logo
are located. on non-uniform (difficult in terms of colours) backgrounds
when we care about preserving the standard brand colours. It
is allowed to use the transparency effect in a positive mould.

archromatic variants (black 100%; black 100%, 60%) – positive version and contra

monochromatic variants (blue, aqua blue) – positive version and contra

variants to be used on foreign backgrounds, backgrounds that are not unified
(badge) – positive version and contra

© PayU 2012

Brand Manual 2.05

2. logotypes brand background
NOTE! The basic backgrounds of the brand are white and blue – the
logo occurs in counterpoint. The use of a silver background.
The rectangular forms describing the
brand logos do not constitute their
integral part; they only simulate
a background on which the logos
are located.

basic brand background – white and blue

complementary brand background – silver

© PayU 2012

Brand Manual 2.06

2. logotypes graphic element
The page provides a graphic element used in the identification
of the brand and the ways of framing.

graphic element

top left top right bottom left bottom right

framing – examples

© PayU 2012

Brand Manual 3.01

3. colours primary colours
NOTE! The page presents colour parameters of the brand logo
depending on the chosen reproduction technique (positive
The presented colours constitute a simulation variant and contra).
of target colours (laser print) and may slightly
differ from values presented in the table.

PANTONE is the preferred printing
technique.

The rectangular forms describing the
brand logos do not constitute their
integral part; they only simulate
a background on which the logos
are located.

PANTONE PANTONE PANTONE
Blue 072 C Process Cyan C Trans. White C

colours – positive / contra

Reproduction technique / colour PANTONE C / U CMYK RGB

BLUE PayU Blue 072 C / U 100 : 88 : 0 : 5 28 : 58 : 133

AQUA BLUE PayU Process Cyan C / U 100 : 0 : 0 : 0 0 : 156 : 221

WHITE PayU Trans. White C / U 0:0:0:0 255 : 255 : 255

colour tables for print techniques and other reproduction techniques

© PayU 2012

Brand Manual 4.01

4. typography basic typography
The basic lettering pattern is the ALWYN font family in several
variants.

When creating a message you should ensure it is legible.
The slogan (head) should be written in a considerably larger
typeface than other text blocks.

ALWYN BOLD – title

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
ALWYN MEDIUM – title, distinguishing mark

0123456789
ALWYN REGULAR – distinguishing mark, text

0123456789
ALWYN LIGHT – text

0123456789
ALWYN THIN – text

0123456789

© PayU 2012

Brand Manual 4.02

4. typography logo typography
For the purpose of visual identification system is designed
to make PayU corporate font - PayU. It applies to brand
communication and subbrands only for creating logos and
brand names of products or services.

PAYU Font – logotypes

© PayU 2012

Brand Manual 5.01

5. office templates business card - PayU
format: 90 x 50 mm The size of the visiting card is fixed and based on a
technique: offset printing characteristic cutter (rounded corners). The logo is positioned
material: white matte cardboard 350 g/m2 in the top left corner of the format. Text information is arranged
in accordance with the set rules. The personal visiting card is
NOTE! used to present the employe.
Dimensions in millimeters.
Scale: 100%

1. Alwyn Regular – 9.5 pt
2. Alwyn Light – 6.5 pt
3. Alwyn Regular – 8 pt

7 78 5

6

5

14
1
Name and Surname 10
position
2

21 2
PayU SA T: +00 12 345 56 70
Street Name 12 F: +00 12 345 56 71 20
01-234 City Name M: +00 12 345 56 72
Country Name E: name.surname@payu.pl
4

business card - front

7

6

5

3
www.payu.pl
5

business card – back

© PayU 2012

Brand Manual 5.02

5. office templates business card - PayU Group
format: 90 x 50 mm The size of the business card is fixed and based on a
technique: offset printing characteristic cutter (rounded corners). The logo is positioned
material: white matte cardboard 350 g/m2 in the top left corner of the format. The text is arranged in
accordance with the set rules. The business card is used to
NOTE! present an employee.
Scale: 100%

3. Alwyn Regular – 8 pt

7 78 5

6

5

14
1
Name and Surname 10
position
2

21 2
PayU SA T: +00 12 345 56 70
Street Name 12 F: +00 12 345 56 71 20
01-234 City Name M: +00 12 345 56 72
Country Name E: name.surname@payu.com
4

business card - front

7

6

5

3
www.payu.com
5

business card – back

© PayU 2012

Brand Manual 5.03

5. office templates headed paper - PayU
format: 210 x 297 mm Correspondence paper is available only in the A4 format. The
technique: offset printing logo is positioned in the top-right corner of the form. Other
material: decorative paper 80-100 g/m2 elements are distributed in accordance with the pattern
NOTE! below. A place making it easier to fold the form in three has
Dimensions in millimeters. been indicated below.
Scale: 70%
1. Alwyn Light / Regular – 8 pt / 7pt
headed paper

20 45 16

15
23
PayU SA T: +00 12 345 56 70
Street Name 12 F: +00 12 345 56 71 7
01-234 City Name E: info@payu.pl
1
20

workspace

tag folded x 3
www.payu.pl
payu.pl

1

26
1 Company registered by the District Court of Poznań - Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Register
under inscription no. 0000274399. Tax Id Number (NIP): 779-23-08-495, Statistical no. (REGON) 300523444. Share capital: 4.000.000 PLN,
paid in full.

10

© PayU 2012

Brand Manual 5.04

5. office templates headed paper - PayU Group
format: 210 x 297 mm Correspondence paper is available only in the A4 format. The
technique: offset printing logo is positioned in the top-right corner of the form. Other
material: decorative paper 80-100 g/m2 elements are distributed in accordance with the pattern
NOTE! below. A place making it easier to fold the form in three has
Dimensions in millimeters. been indicated below.
Scale: 70%
1. Alwyn Light / Regular – 8 pt / 7pt
headed paper

20 45 16

15
23
PayU SA T: +00 12 345 56 70
Street Name 12 F: +00 12 345 56 71 7
01-234 City Name E: info@payu.com
1
20

workspace

tag folded x 3
www.payu.com
payu.com

1

26
1 Company registered by the District Court of Poznań - Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Register
under inscription no. 0000274399. Tax Id Number (NIP): 779-23-08-495, Statistical no. (REGON) 300523444. Share capital: 4.000.000 PLN,
paid in full.

10

© PayU 2012

Brand Manual 5.05

5. office templates DL envelope - PayU
format: 220 x 110 mm The DL envelope is used to send the A4 format folded in three
technique: offset printing and the 1/3 A4 format, as well as all types of greeting cards
or compliment slips in 210 x 100 mm format. The logo is
NOTE! positioned in the top-left corner visible below.
Dimensions specified in millimeters.
Scale: 70%


11

10

7

9
PayU SA
Street Name 12
01-234 City Name, Country Name
1

2
www.payu.pl
payu.pl

6

7
DL cover

© PayU 2012

Brand Manual 5.06

5. office templates DL envelope - PayU Group
format: 220 x 110 mm The DL envelope is used to send the A4 format folded in three
technique: offset printing and the 1/3 A4 format, as well as all types of greeting cards
or compliment slips in 210 x 100 mm format. The logo is
NOTE! positioned in the top-left corner visible below.
Scale: 70%


11

10

7

9
PayU SA
Street Name 12
1

2
www.payu.com
payu.com

6

7
DL cover

© PayU 2012

Brand Manual 5.07

5. office templates with compliments card - PayU
format: 210 x 100 mm Cards with compliments are available in one size. They are
technique: offset printing used for occasional correspondence and as printed invitations.
material: white matte cardboard 350 g/m2 The logo is positioned in the upper left corner of the format.
Other elements of the formula has been presented below.
NOTE!
Scale: 70%

1. Alwyn Light – 12 pt

16

16

8

2
www.payu.pl
payu.pl

1

with compliments
9

16

16

16
PayU SA 3
Street Name 12
01-234 City Name
Country Name

T: +00 12 345 56 70
F: +00 12 345 56 71
M: +00 12 345 56 72
E: info@payu.pl

2
www.payu.pl
payu.pl

9

with compliments card (external / internal side)

© PayU 2012

Brand Manual 5.08

5. office templates with compliments card - PayU Group
format: 210 x 100 mm Cards with compliments are available in one size. They are
technique: offset printing used for occasional correspondence and as printed invitations.
material: white matte cardboard 350 g/m2 The logo is positioned in the upper left corner of the format.
Other elements of the formula has been presented below.
NOTE!
Scale: 70%


16

16

8

2
www.payu.com
payu.com

1

with compliments
9

16

16

16
PayU SA 3
Street Name 12
01-234 City Name
Country Name

T: +00 12 345 56 70
F: +00 12 345 56 71
M: +00 12 345 56 72
E: info@payu.com

2
www.payu.com
payu.com

9

with compliments card (external / internal side)

© PayU 2012

Brand Manual 5.09

5. office templates company folder - PayU
format: 437 x 305 mm The company folder is used to keep A4 sized documents. The
technique: offset printing logo is positioned on the front cover in the top-right corner of
materiał: white cardboard – gloss, the format. Other elements are positioned in accordance with
matte two-sided foil 250-300 g/m2 the pattern presented below.

NOTE!
Scale: 30%

PayU SA
Street Name 12
01-234 City Name
www.payu.pl

T: +00 12 345 56 70
F: +00 12 345 56 71
E: info@payu.pl
1

www.payu.pl

A4 folder (external / internal side)

© PayU 2012

Brand Manual 5.10

5. office templates company folder - PayU Group
format: 437 x 305 mm The company folder is used to keep A4 sized documents. The
technique: offset printing logo is positioned on the front cover in the top-right corner of
materiał: white cardboard – gloss, the format. Other elements are positioned in accordance with
matte two-sided foil 250-300 g/m2 the pattern presented below.

NOTE!
Scale: 30%

PayU SA
Street Name 12
www.payu.com

01-234 City Name

T: +00 12 345 56 70
F: +00 12 345 56 71
E: info@payu.com
1

www.payu.com

A4 folder (external / internal side)

© PayU 2012

Brand Manual 5.11

5. office templates PowerPoint slide project - PayU
format: 254 x 190,5 mm The page presents the principle of building a layout for a
technique: PowerPoint PowerPoint presentation, as well as exemplary slides.
NOTE!

1. Alwyn / Trebuchet MS

9 131 9 9 9

9

34

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Lorem ipsum dolor sit amet,
adipiscing elit, sed diam nonummy
nibhui smod tincidunt ut dolore
magna aliquame rat volutpat.
1
121,5
place for
• wisi enim a photo,
illustration,
• exerci tation ullamcorper chart

• lobortis nisi ut aliquip

26
City Name, 18.04.2012 Title of presentation Author: Name Surname 01

layout of a PowerPoint presentation

lorem ipsum dolor

www.payu.pl


lorem ipsum dolor

• wisi enim
• exerci tation ullamcorper

www.payu.pl


PowerPoint slides (welcome, title, subsequent slide)

© PayU 2012

Brand Manual 5.12

5. office templates PowerPoint slide project - PayU Group
format: 254 x 190,5 mm The page presents the principle of building a layout for a
technique: PowerPoint PowerPoint presentation, as well as exemplary slides.
NOTE!

1. Alwyn / Trebuchet MS

9 131 9 9 9

9

34

lorem ipsum dolor
1
121,5
place for
• wisi enim a photo,
illustration,
• exerci tation ullamcorper chart


26

layout of a PowerPoint presentation

lorem ipsum dolor

www.payu.com


lorem ipsum dolor

• wisi enim
• exerci tation ullamcorper

www.payu.com


PowerPoint slides (welcome, title, subsequent slide)

© PayU 2012

Brand Manual 6.01

6. marketing materials e-mail - PayU
1. Alwyn / Trebuchet MS The page contains an example of a e-mail.

Best regards,

Name and Surname
position
1

payu.pl
www.payu.pl
PayU SA
Street Name 12
T: +00 12 345 56 70
F: +00 12 345 56 71
E: name.surname@payu.pl

Company registered by the District Court of Poznań - Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Register
under inscription no. 0000274399. Tax Id Number (NIP): 779-23-08-495, Statistical no. (REGON) 300523444. Share capital: 4.000.000
PLN, paid in full.

e-mail

© PayU 2012

Brand Manual 6.02

6. marketing materials e-mail - PayU Group
1. Alwyn / Trebuchet MS The page contains an example of a e-mail.

Best regards,

Name and Surname
position
1

payu.com
www.payu.com
PayU SA
Street Name 12
T: +00 12 345 56 70
F: +00 12 345 56 71
E: name.surname@payu.com

Company registered by the District Court of Poznań - Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Register
under inscription no. 0000274399. Tax Id Number (NIP): 779-23-08-495, Statistical no. (REGON) 300523444. Share capital: 4.000.000
PLN, paid in full.

e-mail

© PayU 2012

Brand Manual 6.03

6. marketing materials A4 leaflet - PayU
format: 210 x 297 mm The page contains an example of a leaflets in A4 format.
technique: offset printing

www.payu.pl
payu.pl

lorem ipsum
dolor
Duis autem vel eum iriure
dolor in hendrerit vulputate

lorem ipsum velit esse molestie cos
equat.
dolor
velit esse molestie cos
equat.

www.payu.pl
payu.pl

www.payu.pl
payu.pl

lorem ipsum
dolor
equat.

www.payu.pl
payu.pl

A4 leaflets – examples

© PayU 2012

Brand Manual 6.04

6. marketing materials A4 leaflet - PayU Group
format: 210 x 297 mm The page contains an example of a leaflets in A4 format.
technique: offset printing

www.payu.com
payu.com

lorem ipsum
dolor

lorem ipsum velit esse molestie cos
equat.
dolor
equat.

www.payu.com
payu.com

www.payu.com
payu.com

lorem ipsum
dolor
equat.

www.payu.com
payu.com

A4 leaflets – examples

© PayU 2012

Brand Manual 6.05

6. marketing materials roll-up - PayU
format: 800 x 2000 mm The page contains an example of a roll-up. This item is used
technique: full colour print during press conferences and interviews.
material: special material 800 g/m2

lorem ipsum
dolor
equat.

www.payu.pl
payu.pl

roll-up

© PayU 2012

Brand Manual 6.06

6. marketing materials roll-up - PayU Group
format: 800 x 2000 mm The page contains an example of a roll-up. This item is used
technique: full colour print during press conferences and interviews.
material: special material 800 g/m2

lorem ipsum
dolor
equat.

www.payu.com
payu.com

roll-up

© PayU 2012

Brand Manual 6.07

6. marketing materials gadgets - PayU
Gadgets are important elements of the visual identification of
the brand. They promote the brand during sporting events,
fairs and other events of promotion and advertising. Keep in
mind that they should be attractive in terms of art and quality.

T-shirt

cup
8GB

pencil
pendrive

© PayU 2012

Brand Manual 6.08

6. marketing materials gadgets - PayU Group
Gadgets are important elements of the visual identification of
the brand. They promote the brand during sporting events,
fairs and other events of promotion and advertising. Keep in
mind that they should be attractive in terms of art and quality.

T-shirt

cup
8GB

pencil
pendrive

© PayU 2012

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