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How to enhance customer engagement?
17.01.2012   PayU Group   2
Agenda


    From commerce to e-commerce

    Market trends

    What is driving e-commerce?

    The touch points

    How can the payment service provider help your business?




17.01.2012                   PayU Group                        3
A history of commerce




17.01.2012   PayU Group                     4
A history of commerce




17.01.2012   PayU Group                     5
17.01.2012   PayU Group   6
Market trends




17.01.2012   PayU Group             7
17.01.2012   PayU Group   8
17.01.2012   PayU Group   9
The customer!




17.01.2012     PayU Group    10
More business?




17.01.2012   PayU Group              11
Touch points




    Set expectations
    Create interest
    Generate sales

17.01.2012             PayU Group            12
Touch points


We will define a touch point as any customer interaction or encounter that can
influence the customer's perception of your product, service, or brand.

Touch points can occur long before a customer actually makes a purchase and
long after they have made their first transaction.

The goal of every company interested in leveraging customer experience as a
competitive advantage is to create a positive and consistent experience at all of
the touch points.

Source: http://www.customerthink.com/




 17.01.2012                         PayU Group                              13
How can the payment service provider help




   User’s experience
   Customer engagement
   Business’ growth



17.01.2012               PayU Group                 14
How can the payment service provider help




   Multiple payment options
   Customer's’ support (24/7/365)
   Localization (language, currency)
   Security (PCI DSS level 1, McAfee daily scans)


17.01.2012                     PayU Group              15
How we address the touch points
             Hotline: +40 21 303 20 60 (24/7/365)
             support@epayment.ro




17.01.2012    PayU Group                            16
How we address the touch points




17.01.2012    PayU Group                 17
Conclusions

  Touch points – objectives

   Enhance customer’s     Drive engagement   Be memorable
experience




  17.01.2012                  PayU Group                    18
Conclusions


    We are in touch with our customers by multiple touch points
    Let’s professionally assume our role and optimize the touch
    points!




17.01.2012                   PayU Group                       19
About ePayment


    ePayment in a nut-shell
      • ecommerce integrator helping online shops to manage multiple
        payment options within a secured environment
    History
      • Member of Naspers Group, (2010)
      • Launched in 2004, by GECAD Group
    Clients
      • Merchants in Romania: 2,000+
      • Experience in managing key players, leaders in their area of activity –
        large volumes, customized implementation



17.01.2012                           PayU Group                                   20
Clients who trust our services




17.01.2012   PayU Group                    21
Thank you!


             Phone: +40 (0) 21 303 2066
             Email: info@epayment.ro
             Website: www.epayment.ro
             Blog: http://blog.epayment.ro/
             Twitter: http://twitter.com/ePayment

17.01.2012                        PayU Group        22

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How to enhance customer engagement

  • 1. How to enhance customer engagement?
  • 2. 17.01.2012 PayU Group 2
  • 3. Agenda From commerce to e-commerce Market trends What is driving e-commerce? The touch points How can the payment service provider help your business? 17.01.2012 PayU Group 3
  • 4. A history of commerce 17.01.2012 PayU Group 4
  • 5. A history of commerce 17.01.2012 PayU Group 5
  • 6. 17.01.2012 PayU Group 6
  • 8. 17.01.2012 PayU Group 8
  • 9. 17.01.2012 PayU Group 9
  • 10. The customer! 17.01.2012 PayU Group 10
  • 11. More business? 17.01.2012 PayU Group 11
  • 12. Touch points Set expectations Create interest Generate sales 17.01.2012 PayU Group 12
  • 13. Touch points We will define a touch point as any customer interaction or encounter that can influence the customer's perception of your product, service, or brand. Touch points can occur long before a customer actually makes a purchase and long after they have made their first transaction. The goal of every company interested in leveraging customer experience as a competitive advantage is to create a positive and consistent experience at all of the touch points. Source: http://www.customerthink.com/ 17.01.2012 PayU Group 13
  • 14. How can the payment service provider help User’s experience Customer engagement Business’ growth 17.01.2012 PayU Group 14
  • 15. How can the payment service provider help Multiple payment options Customer's’ support (24/7/365) Localization (language, currency) Security (PCI DSS level 1, McAfee daily scans) 17.01.2012 PayU Group 15
  • 16. How we address the touch points Hotline: +40 21 303 20 60 (24/7/365) support@epayment.ro 17.01.2012 PayU Group 16
  • 17. How we address the touch points 17.01.2012 PayU Group 17
  • 18. Conclusions Touch points – objectives Enhance customer’s Drive engagement Be memorable experience 17.01.2012 PayU Group 18
  • 19. Conclusions We are in touch with our customers by multiple touch points Let’s professionally assume our role and optimize the touch points! 17.01.2012 PayU Group 19
  • 20. About ePayment ePayment in a nut-shell • ecommerce integrator helping online shops to manage multiple payment options within a secured environment History • Member of Naspers Group, (2010) • Launched in 2004, by GECAD Group Clients • Merchants in Romania: 2,000+ • Experience in managing key players, leaders in their area of activity – large volumes, customized implementation 17.01.2012 PayU Group 20
  • 21. Clients who trust our services 17.01.2012 PayU Group 21
  • 22. Thank you! Phone: +40 (0) 21 303 2066 Email: info@epayment.ro Website: www.epayment.ro Blog: http://blog.epayment.ro/ Twitter: http://twitter.com/ePayment 17.01.2012 PayU Group 22